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Unfinished Legacy is a digitally-native clothing business that offers in-person events as an integral part of their brand and marketing mix. They screenprint and design their own clothes, and use pop-ups as a way to launch new collections, gather product feedback, and connect with customers.\u00a0<\/span><\/p>\n Unlike an always-open brick-and-mortar store, Unfinished Legacy\u2019s pop-ups are highly anticipated events that drive volume. The vibe of these events is busy, buzzy, and embedded in the streetwear scene. \u201cAt our pop-ups, people can buy clothes, choose what designs they want, and our team will screen print their gear right there in front of them. We really want to show them the process and get them excited about their unique piece.\u201d<\/span><\/p>\n \u201cOur pop-ups are an experience,\u201d says Mike Esiobu, Marketing Manager at Unfinished Legacy. \u201cWhen we first started out, we partnered with local stores and wholesalers and set up screen printing stations in their shops to build buzz and introduce people to our brand. Now we have a big enough following that we can lease our own space and build a buzz through our network,\u201d\u00a0<\/span><\/p>\n While a good problem to have, Unfinished Legacy\u2019s pop-ups generated so much footfall that customers inevitably had to wait in line at the cash wrap to pay. To improve its customer experience and help its team of five to ring up sales faster, they had to move away from their single cash register setup and embrace mobile selling.\u00a0<\/span><\/p>\n After turning to <\/span>Tap to Pay on iPhone with Shopify POS<\/span>, Unfinished Legacy significantly improved their pop-ups\u2019 checkout speed. Tap to Pay on iPhone is a payment acceptance capability that enables businesses to accept contactless payments in person using just an iPhone.\u00a0<\/span><\/p>\n Unfinished Legacy, equipped with nothing but their iPhones and the Shopify POS app, are now able to connect with customers at their events and securely accept contactless payments on the spot, making their pop-up experience feel seamless and banishing lineups for good.\u00a0<\/span><\/p>\n Since using Tap to Pay on iPhone for Shopify POS, Unfinished Legacy has enjoyed:<\/span><\/p>\n Not only do pop-ups create a buzz, the events also help Unfinished Legacy <\/span>test products and invest more into production once they know there\u2019s strong demand for an item\u2014for both unique pieces and its line of screen printed clothes available online.<\/span><\/p>\n \u201cWe get immediate feedback on what products customers gravitate toward,\u201d Mike says. \u201cFor instance, we dropped limited quantities of a half-zip at one of our pop-ups, but it wasn\u2019t available for purchase online. We got so many comments from people asking when it would drop online; that was a signal to us that we could invest in manufacturing more and have the garment sell out.\u201d<\/span><\/p>\n Thanks to this intentional strategy, Unfinished Legacy has experienced exceptional growth. But as the brand garnered attention and more people turned out for its pop-ups, the checkout experience became an issue.\u00a0<\/span><\/p>\n \u201cWe never want customers to have to wait in line,\u201d Mike says. \u201cWe want the checkout to be fast, so customers can choose how they spend their time. If they want to interact with our team, we\u2019re all for it, but nobody appreciates waiting to pay.\u201d<\/span><\/p>\n Previously, the team <\/span>was<\/span> using an iPad and card reader at its checkout counter. Although staff walked around the pop-ups and engaged with shoppers, paying for items was done at a cash wrap station. When the event drew a lot of buzz, customers were left waiting in line.\u00a0<\/span><\/p>\n Unfinished Legacy needed a more flexible way to accept payments. They turned to Shopify\u2019s mobile solution Tap to Pay on iPhone.<\/span><\/p>\n Tap to Pay on iPhone enables everyone on our team of five to walk around and accept payments on the spot. Payment is the last touchpoint we have with customers, and we wanted their experience at our pop-ups to end on a positive note.<\/p>\n\n
\nChallenge:<\/strong> Lively pop-up events and lineups to pay<\/strong>
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