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<\/a><\/p>![\"Waitrose\"](\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/01\/waitrose-ST-food-waste-1-1-696x464.jpg\" "\\"Waitrose")
<\/div>\n\/\/<\/span> Waitrose removes Mornflake after 50 years of selling the porridge brand<\/h6>\n\/\/ <\/span>It is reducing the number of products on its shelves amid the cost of living crisis<\/h6>\nWaitrose has scrapped a porridge brand from stores and online as it cuts its range by 5%.<\/p>\n
The grocer has removed Mornflake, which has been sold through Waitrose for the last 50 years.<\/p>\n
Waitrose is looking to reduce the number of products on its shelves amid the cost of living crisis, The Telegraph<\/em>\u00a0reported.<\/p>\nSubscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\nThe news comes after the grocer revealed it had removed all Warburtons products from its shelves.<\/p>\n
The supermarket claimed that Warbutons\u2019 \u201cperformance didn\u2019t meet expectations\u201d.<\/p>\n
\u201cWe\u2019re proud to support British. This is clear from the huge range of products we stock, to our unparalleled support for British farmers,\u201d Waitrose said.<\/p>\n
\u201cOur customers want new inspiration alongside their favourites. Like every retailer, we review our range on commercial performance \u2013 including loyalty data and customer feedback \u2013 removing duplication to make way for exciting additions.<\/p>\n
\u201cDoing so means we can offer even better value, and give a platform to brilliant British brands, like healthy ready meals from ByRuby, and Barra Gin from a start-up distillery in the Outer Hebrides.\u201d<\/p>\n<\/p><\/div>\n
Waitrose has scrapped a porridge brand from stores and online as it cuts its range by 5%.<\/p>\n
The grocer has removed Mornflake, which has been sold through Waitrose for the last 50 years.<\/p>\n
Waitrose is looking to reduce the number of products on its shelves amid the cost of living crisis, The Telegraph<\/em>\u00a0reported.<\/p>\n Sign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\n The news comes after the grocer revealed it had removed all Warburtons products from its shelves.<\/p>\n The supermarket claimed that Warbutons\u2019 \u201cperformance didn\u2019t meet expectations\u201d.<\/p>\n \u201cWe\u2019re proud to support British. This is clear from the huge range of products we stock, to our unparalleled support for British farmers,\u201d Waitrose said.<\/p>\n \u201cOur customers want new inspiration alongside their favourites. Like every retailer, we review our range on commercial performance \u2013 including loyalty data and customer feedback \u2013 removing duplication to make way for exciting additions.<\/p>\n \u201cDoing so means we can offer even better value, and give a platform to brilliant British brands, like healthy ready meals from ByRuby, and Barra Gin from a start-up distillery in the Outer Hebrides.\u201d<\/p>\n<\/p><\/div>\nSubscribe to Retail Gazette for free<\/strong><\/h5>\n