{"id":8237,"date":"2023-01-02T00:41:17","date_gmt":"2023-01-02T00:41:17","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/the-perfume-shop-posts-record-christmas-sales\/"},"modified":"2023-01-02T00:41:17","modified_gmt":"2023-01-02T00:41:17","slug":"the-perfume-shop-posts-record-christmas-sales","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/the-perfume-shop-posts-record-christmas-sales\/","title":{"rendered":"The Perfume Shop posts record Christmas sales"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-126057\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"463\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/11\/bbbjn-1-1-696x463.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/11\/bbbjn-1-1-696x463.jpg 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/11\/bbbjn-1-1-300x200.jpg 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/11\/bbbjn-1-1-631x420.jpg 631w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/11\/bbbjn-1-1.jpg 700w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"The Perfume Shop\" title=\"The Perfume Shop celebrates record Christmas sales\"\/><figcaption class=\"wp-caption-text\">The Perfume Shop celebrates record Christmas sales<\/figcaption><\/figure>\n<\/div>\n<h6><span style=\"color: #ff6600;\">\/\/<\/span> The Perfume Shop sold a record 1.8 bottles of fragrance over is Christmas peak<\/h6>\n<h6><span style=\"color: #ff6600;\">\/\/ <\/span><span style=\"color: #000000;\">Gift set sales surged 26% in the week before Christmas<\/span><\/h6>\n<hr\/>\n<p>The Perfume Shop celebrated a record Christmas as sales of gift sets soared.<\/p>\n<p>The retailer sold 1.8 million bottles of perfume between November 28 and December 24, a new high for the business, while gift sets surged 26% year on year in the week before Christmas.<\/p>\n<p>The retailer\u2019s best sellers were Dior\u2019s Sauvage, Chanel\u2019s Coco Mademoiselle and Thierry Mugler\u2019s Alien fragrances.<\/p>\n<hr\/>\n<p class=\"an\"><strong><span class=\"al\">READ MORE: <\/span><\/strong>Interview: How Superdrug plans to win Christmas and grow in 2023<\/p>\n<hr\/>\n<p>The Perfume Shop, which is part of AS Watson that also owns Superdrug, trades from 215 UK stores.<\/p>\n<p>The retailer\u2019s trading director Andrea Rickard said that it had made sure it offered \u201cearly Christmas deals such as gift sets, stocking fillers and more to help families spread the cost of the festive season\u201d.<\/p>\n<p>The Perfume Shop\u2019s online business also thrived over the Christmas period. Its busiest day was Sunday 11 December, where online orders surged 39% against last year\u2019s peak day.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Perfume Shop celebrates record Christmas sales \/\/ The Perfume Shop sold a record 1.8 bottles of fragrance over is Christmas peak \/\/ Gift set [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-8237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8237"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/8238"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}