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This article is brought to you by
\n Retail Technology Review:
\n Benefits Of Indoor Mapping For Retail And Shopping Malls.<\/p>\n
By Neil Shipton, freelance writer.<\/strong><\/em><\/p>\n Indoor mapping software is a modern digital tool designed to navigate inside buildings. With it, you can generate maps of buildings, create routes to points of interest, and get detailed analytics on visitor movement and the most popular spots in the building.<\/strong><\/p>\n Indoor mapping software is widely used in retail and large shopping malls. With it, you can create mobile apps that allow customers to build faster and more convenient routes to the right products or places. Introducing a system like this into the infrastructure simplifies the shopping process and makes visitors more loyal to the store.<\/p>\n Store mapping is essentially a digital map that helps customers navigate the space of a retail outlet or shopping mall. Many technologies can be used to create one, but Bluetooth\u00ae Low Energy and Wi-Fi are considered the most effective. An indoor mapping system is implemented by installing special sensors (known as beacons or tags), which are placed in different parts of the store and send out signals at a certain cadence. As soon as a user with a smartphone enters the coverage area of the beacon, the system determines their location on the digital map and performs certain tasks.<\/p>\n Indoor mapping software works in real-time. A user’s mobile application displays the store map, where they can see their location and all points of interest. To find any product, you can just input its name into the software, and the system will automatically build the shortest route to it and display it on the screen. If needed, you can even upload a whole shopping list. In this case, you will be offered a convenient path that covers all the shelves with products according to the list.<\/p>\n The key features of the system include the following:<\/p>\n
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\n<\/ul>\n Using the location data of shoppers, retail mapping software provides a comprehensive interaction with users and offers universal solutions that are equally effective for the shopper, the store, and individual brands.<\/p>\n With indoor mapping solutions, you can increase customer loyalty, your average check, and ROAS, as well as receive detailed analytics.<\/p>\n Convenient indoor navigation allows customers to quickly move around the store. With the mobile application powered by an indoor positioning system, you can easily search for any products and find them in a matter of seconds, following the route displayed on your device. This solution helps visitors save time. When visiting a store, they spend significantly less time than expected, and this increases customer satisfaction with shopping and makes them more loyal to the outlet. Thanks to a positive shopping experience, visitors are more likely to return to the same mall and become regular customers. As a result, the store can increase revenue from products or get more profit by renting retail space.<\/p>\n Store mapping opens up great opportunities for organizing a marketing campaign. The system provides management with detailed analytics on visitor behavior, which allows for personalized advertising. Depending on the current marketing needs and strategy, three directions can be taken:<\/p>\n
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\n<\/ul>\n Digital targeted ads, which are displayed in the mobile app, encourage users to purchase products they didn\u2019t even consider. A person can simply set a shopping list on their smartphone and follow the route on the map, but along the way, they will receive push notifications with additional information. For example, if they find themselves in the shampoo aisle, they may receive a message about discounts for a particular product. Offers like this often end with a purchase, and this increases the average spend of a particular visitor and the overall profit of the store.<\/p>\n A big issue for many mall visitors is traffic jams in parking lots, as well as difficulties in locating their car in a large parking lot after shopping. Store mapping allows you to solve these problems. Using the digital map, you can easily find your vehicle and avoid downtime at the parking lot entrance. The software will display your car on the map and build a convenient route that allows you to get to the car in a matter of seconds.<\/p>\n Retail mapping software has data collection features that assist store management in better understanding customer behavior. After implementing the system, you get an effective analytical tool that can be used to optimize workflows or launch an advertising campaign. The system provides the following data:<\/p>\n
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\n<\/ul>\n To sum up, indoor mapping solutions using digital maps improve the quality of customer service. They open up more opportunities compared to GPS, provide the necessary user experience, and help in optimizing business processes for a sustainable increase in profits.<\/p>\n<\/p><\/div>\n![\"\"\/](\"https:\/\/www.retailtechnologyreview.com\/assets\/image-cache\/files\/images\/28_12_22\/Shopping-mall.7fa9aa46.jpg\")
<\/strong><\/p>\nHow an indoor mapping system works<\/h2>\n
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Benefits of using an indoor mapping system<\/h2>\n
Increasing customer loyalty through quick and easy navigation in stores and malls<\/h3>\n
Improving the efficiency of marketing campaigns through promotional push notifications<\/h3>\n
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Increasing the average spend<\/h3>\n
Reducing downtime and traffic jams in the parking lot at the shopping center<\/h3>\n
Improved customer insights and analytics<\/h3>\n
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