{"id":8134,"date":"2022-12-20T23:09:02","date_gmt":"2022-12-20T23:09:02","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/european-union-pries-open-amazon-prime-for-marketplace-sellers\/"},"modified":"2022-12-20T23:09:02","modified_gmt":"2022-12-20T23:09:02","slug":"european-union-pries-open-amazon-prime-for-marketplace-sellers","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/european-union-pries-open-amazon-prime-for-marketplace-sellers\/","title":{"rendered":"European Union pries open Amazon Prime for marketplace sellers"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1671555416\/news\/text_to_speech\/european-union-antitrust-amazon-prime-marketplace-sellers_qppu6j.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>\n<p>The European Union on Tuesday announced new rules restricting Amazon\u2019s use of its marketplace sellers\u2019 data; enhancing their access to Amazon\u2019s \u201cbuy box;\u201d and easing sellers\u2019 and shippers\u2019 participation in Prime.\u00a0They\u2019re based on commitments the e-retailer offered in July\u00a0that were made stricter after market testing and public comment conducted through Sept. 9, the E.U. said.<\/p>\n<\/li>\n<li>\n<p>Amazon must comply within months,<strong> <\/strong>by June 2023, and after that faces fines of up to 10% of its annual revenue or a periodic penalty of 5% per day of its daily revenue for every day of non-compliance.\u00a0An independent trustee will monitor implementation and compliance, according to an E.U. press release.<\/p>\n<\/li>\n<li>\n<p>\u201cWe are pleased that we have addressed the European Commission\u2019s concerns and resolved these matters,\u201d an Amazon spokesperson said by email. \u201cWhile we continue to disagree with several of the preliminary conclusions the European Commission made, we have engaged constructively to ensure that we can continue to serve customers across Europe and support the 225,000 European small and medium sized businesses selling through our stores.\u201d<\/p>\n<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>These rules spring from concerns around Amazon\u2019s position as the operator of a third-party marketplace that also competes with those sellers, as described in remarks\u00a0Tuesday from Margrethe Vestager, the E.U.\u2019s executive vice president and its commissioner for competition.<\/p>\n<p>The political body launched investigations into the e-commerce giant\u2019s business practices starting in 2019, eventually concluding that it \u201cabused its dominance on the French, German and Spanish markets for the provision of online marketplace services to third-party sellers\u201d and \u201cthat Amazon&#8217;s rules and criteria for the Buy Box and Prime unduly favour its own retail business, as well as marketplace sellers that use Amazon&#8217;s logistics and delivery services.\u201d<\/p>\n<p>The new rules crack open Prime\u2019s formidable structure with four sets of changes, according to Vestager.<\/p>\n<p>First, Amazon will apply \u201cnon-discriminatory conditions and criteria for sellers to qualify for the Prime,\u201d regardless of which carrier sellers use;\u00a0second, marketplace sellers are free to use Amazon\u2019s logistics or independent carriers for Prime deliveries and can negotiate directly with carriers for Prime deliveries; third, \u201cno data generated by the activity of other carriers would flow to Amazon logistics;\u201d and fourth, Amazon won\u2019t keep carriers from contacting the end customer directly to track their parcels.<\/p>\n<p>\u201cThis means that by next summer, Amazon will have to end any preferential treatment towards its own retail and logistics operations in Europe,\u201d <span>Vestager\u00a0said. \u201c<\/span>So today&#8217;s decision sets the rules that Amazon will need to play by in the future instead of Amazon determining these rules for all players on its platform. With these new rules, competing independent retailers, carriers and European customers will have more opportunities and choice.\u201d<\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: The European Union on Tuesday [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8134"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/8135"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}