{"id":8080,"date":"2022-12-14T21:55:29","date_gmt":"2022-12-14T21:55:29","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/nrf-expects-nearly-160m-holiday-shoppers-to-turn-out-for-super-saturday\/"},"modified":"2022-12-14T21:55:29","modified_gmt":"2022-12-14T21:55:29","slug":"nrf-expects-nearly-160m-holiday-shoppers-to-turn-out-for-super-saturday","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/nrf-expects-nearly-160m-holiday-shoppers-to-turn-out-for-super-saturday\/","title":{"rendered":"NRF expects nearly 160M holiday shoppers to turn out for Super Saturday"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1671035972\/news\/text_to_speech\/national-retail-federation-expects-160-million-holiday-shoppers-super-saturday_xxwge3.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>\n<p>More than 158 million consumers are expected to shop this coming Super Saturday, on the last full weekend before Christmas Day, according to the National Retail Federation. That\u2019s 10 million more than what the NRF expected at this point last year, and the most since the group began tracking in 2016.<\/p>\n<\/li>\n<li>\n<p>Consumers said they completed half of their holiday shopping in early December, and 47% planned to finish up online, 37% at department stores, 27% at discounters, 24% at clothing and accessories stores, and 19% at grocers. About the same number plan to shop online and in person, with 72.2 million (46%) planing to do both.<\/p>\n<\/li>\n<li>\n<p>The top gifts so far are clothing (50%), toys (34%), gift cards (28%), books and other media (26%), and food or candy (23%). Giving experiences \u2014 like concert or sporting event tickets, gym memberships or art classes \u2014 is up 23% from last year, with 28% planning that.<\/p>\n<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>After pushing to begin the holiday season early, retailers still have a ways to go.<\/p>\n<p>Last week, Nordstrom and Macy\u2019s executives said they have noticed that holiday shoppers seemed to be holding off\u00a0on making purchases this year, with Nordstrom CEO Erik Nordstrom speculating that could be in part because there are extra weekend shopping days before Christmas Day and the end of <span>Hanukkah<\/span>.<\/p>\n<p>But consumers \u201chave been shopping in record numbers this year,\u201d according to NRF President and CEO Matthew Shay. The organization defines the holiday season as Nov. 1 through Dec. 31 and has forecast \u201chealthy\u201d year-over-year sales growth of between 6% and 8%,\u00a0to between $942.6 billion and $960.4 billion.<\/p>\n<p>\u201cWith Super Saturday falling eight days before Christmas, retailers are prepared to help shoppers fulfill their last-minute purchases that will make this holiday season memorable,\u201d Shay said in a statement.<\/p>\n<p>Reverting to a pre-pandemic norm, the season is expected to extend beyond that for 70% of holiday shoppers, according to NRF\u2019s research, conducted in partnership with Prosper Insights &amp; Analytics.<\/p>\n<p>\u201cIn the week following Christmas Day, we expect to see consumers maximize holiday sales and promotions, use gift cards and return or exchange unwanted gifts,\u201d\u00a0Phil <span>Rist,\u00a0<\/span>Prosper executive vice president of strategy, said in a statement.<\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: More than 158 million consumers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8080"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/8081"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}