Retail Remix | How General Mills is Using Its Loyalty Program to Create Mutual Value<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"How General Mills is Using Its Loyalty Program to Create Mutual Value | Retail Remix | Episode 138\" name=\"twitter:title\"\/><br \/>\n<meta content=\"To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/0d26673d\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"How General Mills is Using Its Loyalty Program to Create Mutual Value | Retail Remix | Episode 138\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/media.transistor.fm\/0d26673d\/371d3993.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-1375a98221016393242155ab460b1e55655f5842388292399458690bb24238c7.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"How General Mills is Using Its Loyalty Program to Create Mutual Value oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F0d26673d\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<nav class=\"episode-nav\">\n<h4 class=\"active\">Episode Details<\/h4>\n<\/nav>\n<div x-show=\"!transcript\">\n<section class=\"episode-summary\">\n<p>To achieve true loyalty, brands need to ensure they\u2019re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.<\/p>\n<\/section>\n<section class=\"episode-description\">\n<h4>Show Notes<\/h4>\n<p>To achieve true loyalty, brands need to ensure they\u2019re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business. \u00a0<br \/>\u00a0<br \/>KC Glaser, Senior Manager of Brand Experience \u2013 Loyalty & Rewards, embarked on a journey with his team and Fetch Rewards to launch the Good Rewards Loyalty Program. During this episode of Retail Remix, he digs into the journey and shares how General Mills is: \u00a0<\/p>\n<ul>\n<li>Meeting customer needs with personalized and digital-first experiences; \u00a0<\/li>\n<li>Rewarding shoppers using helpful and relevant incentives; and\u00a0<\/li>\n<li>Make it easy (and fun) for consumers to save on groceries across all channels. \u00a0<br \/>\u00a0<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong>\u00a0<\/p>\n<p>\u00a0<br \/>\u00a0<br \/>\u00a0<\/p>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 C62.1,26 60.7,25.8 58.7,25.8 C52.4,25.8 48.7,29.9 48.7,38.2 L48.7,58.2 L39.4,58.2 L39.4,18.6 L48.5,18.6 L48.5,24.2 L48.7,24.2 C50.5,20.8 54.5,17.3 59.8,17.3 C61.3,17.3 62.3,17.4 63.3,17.5 L63.3,26.2 L63.3,26.2 Z\" id=\"Shape\"\/>\n <path d=\"M107.8,58.2 L98.8,58.2 L98.8,53.2 L98.6,53.2 C95.9,56.6 91.6,59.7 85,59.7 C76.1,59.7 66,52.6 66,38.4 C66,25.8 74.9,17.4 85.7,17.4 C92.3,17.4 96.3,20.9 98.7,24 L98.9,24 L98.9,18.6 L107.9,18.6 L107.9,58.2 L107.8,58.2 Z M87.4,51.5 C93.5,51.5 99.2,46.2 99.2,38.6 C99.2,30.6 94,25.3 87.5,25.3 C79.3,25.3 75.4,31.9 75.4,38.4 C75.4,45 79.2,51.5 87.4,51.5 Z\" id=\"Shape\"\/>\n <path d=\"M118.6,18.6 L127.8,18.6 L127.8,23.6 L128,23.6 C131.1,19.1 135.7,17.3 140.1,17.3 C148.3,17.3 155.5,22.7 155.5,35.4 L155.5,58.2 L146.2,58.2 L146.2,35.9 C146.2,29.1 143,25.5 137.7,25.5 C131.9,25.5 127.9,29.6 127.9,37.3 L127.9,58.3 L118.6,58.3 L118.6,18.6 L118.6,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M183.6,28.8 C183.2,25.9 181,24 178.3,24 C175.1,24 173.3,26 173.3,28.2 C173.3,30.6 174.5,32.3 181.4,34.6 C189.9,37.3 192.9,41.7 192.9,47.3 C192.9,54.6 187.4,59.7 178.3,59.7 C168.8,59.7 164.1,54.5 163.4,47.1 L172,47.1 C172.4,50.4 174.4,52.9 178.5,52.9 C182,52.9 184,50.7 184,48 C184,45 182.3,43.1 175.7,40.9 C168.3,38.5 164.5,34.8 164.5,28.6 C164.5,22.1 169.6,17.3 178,17.3 C186.5,17.3 191,22.3 192,28.8 L183.6,28.8 L183.6,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M201,0.4 L211.3,0.4 L211.3,9.8 L201,9.8 L201,0.4 Z M201.5,18.6 L210.8,18.6 L210.8,58.3 L201.5,58.3 L201.5,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M239.5,28.8 C239.1,25.9 236.9,24 234.2,24 C231,24 229.2,26 229.2,28.2 C229.2,30.6 230.4,32.3 237.3,34.6 C245.8,37.3 248.8,41.7 248.8,47.3 C248.8,54.6 243.3,59.7 234.2,59.7 C224.7,59.7 220,54.5 219.3,47.1 L227.9,47.1 C228.3,50.4 230.3,52.9 234.4,52.9 C237.9,52.9 239.9,50.7 239.9,48 C239.9,45 238.2,43.1 231.6,40.9 C224.2,38.5 220.4,34.8 220.4,28.6 C220.4,22.1 225.5,17.3 233.9,17.3 C242.4,17.3 246.9,22.3 247.9,28.8 L239.5,28.8 L239.5,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M252.8,18.6 L257.8,18.6 L257.8,5.9 L267.1,5.9 L267.1,18.6 L277,18.6 L277,26.4 L267,26.4 L267,44.1 C267,49.5 268.7,51 272.5,51 C274.1,51 275.9,50.7 277.3,50.3 L277.3,57.8 C275.2,58.4 272.6,58.7 270.3,58.7 C260.4,58.7 257.8,52.7 257.8,44.6 L257.8,26.4 L252.8,26.4 L252.8,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M302.3,17.3 C314.7,17.3 323.5,26.4 323.5,38.4 C323.5,50.1 314.6,59.7 302.3,59.7 C290.2,59.7 281.1,50.4 281.1,38.4 C281.1,26.1 290.3,17.3 302.3,17.3 Z M302.3,51.4 C309.3,51.4 314.1,45.8 314.1,38.4 C314.1,31.4 309.6,25.5 302.3,25.5 C295.2,25.5 290.5,31 290.5,38.4 C290.5,46 295.9,51.4 302.3,51.4 Z\" id=\"Shape\"\/>\n <path d=\"M350.9,25.8 C344.6,25.8 340.9,29.9 340.9,38.2 L340.9,58.2 L331.6,58.2 L331.6,18.6 L340.7,18.6 L340.7,24.2 L340.9,24.2 C342.7,20.8 346.7,17.3 352,17.3 C353.5,17.3 354.5,17.4 355.5,17.5 L355.5,26.2 C354.3,26 352.9,25.8 350.9,25.8 Z\" id=\"Shape\"\/>\n <\/g>\n <g id=\"Group\">\n <g transform=\"translate(24.000000, 24.000000)\" id=\"Shape\">\n <path d=\"M48,95.9 C45.4,95.9 43.2,93.8 43.2,91.1 L43.2,4.9 C43.2,2.3 45.3,0.1 48,0.1 C50.6,0.1 52.8,2.2 52.8,4.9 L52.8,91.1 C52.8,93.7 50.6,95.9 48,95.9 Z\"\/>\n <path d=\"M28,52.8 L5,52.8 C2.4,52.8 0.2,50.7 0.2,48 C0.2,45.3 2.3,43.2 5,43.2 L28,43.2 C30.6,43.2 32.8,45.3 32.8,48 C32.8,50.7 30.6,52.8 28,52.8 Z\"\/>\n <path d=\"M91.1,52.8 L68,52.8 C65.4,52.8 63.2,50.7 63.2,48 C63.2,45.3 65.3,43.2 68,43.2 L91,43.2 C93.6,43.2 95.8,45.3 95.8,48 C95.8,50.7 93.7,52.8 91.1,52.8 Z\"\/>\n <\/g>\n <path d=\"M72,144 C32.3,144 0,111.7 0,72 C0,32.3 32.3,0 72,0 C111.7,0 144,32.3 144,72 C144,111.7 111.7,144 72,144 Z M72,9.6 C37.6,9.6 9.6,37.6 9.6,72 C9.6,106.4 37.6,134.4 72,134.4 C106.4,134.4 134.4,106.4 134.4,72 C134.4,37.6 106.4,9.6 72,9.6 Z\" id=\"Shape\"\/>\n <\/g>\n <\/g>\n <\/g>\n<\/svg><\/p>\n<p> <\/span><br \/>\n<\/footer>\n<p> <\/body><\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail Remix | How General Mills is Using Its Loyalty Program to Create Mutual Value Episode Details To achieve true loyalty, brands need to ensure […]<\/p>\n","protected":false},"author":1,"featured_media":3937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8051"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/3937"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n <\/p>\n

\n Retail Remix | How General Mills is Using Its Loyalty Program to Create Mutual Value<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"How General Mills is Using Its Loyalty Program to Create Mutual Value | Retail Remix | Episode 138\" name=\"twitter:title\"\/><br \/>\n<meta content=\"To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/0d26673d\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"How General Mills is Using Its Loyalty Program to Create Mutual Value | Retail Remix | Episode 138\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/media.transistor.fm\/0d26673d\/371d3993.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-1375a98221016393242155ab460b1e55655f5842388292399458690bb24238c7.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"How General Mills is Using Its Loyalty Program to Create Mutual Value oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F0d26673d\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<nav class=\"episode-nav\">\n<h4 class=\"active\">Episode Details<\/h4>\n<\/nav>\n<div x-show=\"!transcript\">\n<section class=\"episode-summary\">\n<p>To achieve true loyalty, brands need to ensure they\u2019re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.<\/p>\n<\/section>\n<section class=\"episode-description\">\n<h4>Show Notes<\/h4>\n<p>To achieve true loyalty, brands need to ensure they\u2019re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business. \u00a0<br \/>\u00a0<br \/>KC Glaser, Senior Manager of Brand Experience \u2013 Loyalty & Rewards, embarked on a journey with his team and Fetch Rewards to launch the Good Rewards Loyalty Program. During this episode of Retail Remix, he digs into the journey and shares how General Mills is: \u00a0<\/p>\n<ul>\n<li>Meeting customer needs with personalized and digital-first experiences; \u00a0<\/li>\n<li>Rewarding shoppers using helpful and relevant incentives; and\u00a0<\/li>\n<li>Make it easy (and fun) for consumers to save on groceries across all channels. \u00a0<br \/>\u00a0<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong>\u00a0<\/p>\n<p>\u00a0<br \/>\u00a0<br \/>\u00a0<\/p>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 C62.1,26 60.7,25.8 58.7,25.8 C52.4,25.8 48.7,29.9 48.7,38.2 L48.7,58.2 L39.4,58.2 L39.4,18.6 L48.5,18.6 L48.5,24.2 L48.7,24.2 C50.5,20.8 54.5,17.3 59.8,17.3 C61.3,17.3 62.3,17.4 63.3,17.5 L63.3,26.2 L63.3,26.2 Z\" id=\"Shape\"\/>\n <path d=\"M107.8,58.2 L98.8,58.2 L98.8,53.2 L98.6,53.2 C95.9,56.6 91.6,59.7 85,59.7 C76.1,59.7 66,52.6 66,38.4 C66,25.8 74.9,17.4 85.7,17.4 C92.3,17.4 96.3,20.9 98.7,24 L98.9,24 L98.9,18.6 L107.9,18.6 L107.9,58.2 L107.8,58.2 Z M87.4,51.5 C93.5,51.5 99.2,46.2 99.2,38.6 C99.2,30.6 94,25.3 87.5,25.3 C79.3,25.3 75.4,31.9 75.4,38.4 C75.4,45 79.2,51.5 87.4,51.5 Z\" id=\"Shape\"\/>\n <path d=\"M118.6,18.6 L127.8,18.6 L127.8,23.6 L128,23.6 C131.1,19.1 135.7,17.3 140.1,17.3 C148.3,17.3 155.5,22.7 155.5,35.4 L155.5,58.2 L146.2,58.2 L146.2,35.9 C146.2,29.1 143,25.5 137.7,25.5 C131.9,25.5 127.9,29.6 127.9,37.3 L127.9,58.3 L118.6,58.3 L118.6,18.6 L118.6,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M183.6,28.8 C183.2,25.9 181,24 178.3,24 C175.1,24 173.3,26 173.3,28.2 C173.3,30.6 174.5,32.3 181.4,34.6 C189.9,37.3 192.9,41.7 192.9,47.3 C192.9,54.6 187.4,59.7 178.3,59.7 C168.8,59.7 164.1,54.5 163.4,47.1 L172,47.1 C172.4,50.4 174.4,52.9 178.5,52.9 C182,52.9 184,50.7 184,48 C184,45 182.3,43.1 175.7,40.9 C168.3,38.5 164.5,34.8 164.5,28.6 C164.5,22.1 169.6,17.3 178,17.3 C186.5,17.3 191,22.3 192,28.8 L183.6,28.8 L183.6,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M201,0.4 L211.3,0.4 L211.3,9.8 L201,9.8 L201,0.4 Z M201.5,18.6 L210.8,18.6 L210.8,58.3 L201.5,58.3 L201.5,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M239.5,28.8 C239.1,25.9 236.9,24 234.2,24 C231,24 229.2,26 229.2,28.2 C229.2,30.6 230.4,32.3 237.3,34.6 C245.8,37.3 248.8,41.7 248.8,47.3 C248.8,54.6 243.3,59.7 234.2,59.7 C224.7,59.7 220,54.5 219.3,47.1 L227.9,47.1 C228.3,50.4 230.3,52.9 234.4,52.9 C237.9,52.9 239.9,50.7 239.9,48 C239.9,45 238.2,43.1 231.6,40.9 C224.2,38.5 220.4,34.8 220.4,28.6 C220.4,22.1 225.5,17.3 233.9,17.3 C242.4,17.3 246.9,22.3 247.9,28.8 L239.5,28.8 L239.5,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M252.8,18.6 L257.8,18.6 L257.8,5.9 L267.1,5.9 L267.1,18.6 L277,18.6 L277,26.4 L267,26.4 L267,44.1 C267,49.5 268.7,51 272.5,51 C274.1,51 275.9,50.7 277.3,50.3 L277.3,57.8 C275.2,58.4 272.6,58.7 270.3,58.7 C260.4,58.7 257.8,52.7 257.8,44.6 L257.8,26.4 L252.8,26.4 L252.8,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M302.3,17.3 C314.7,17.3 323.5,26.4 323.5,38.4 C323.5,50.1 314.6,59.7 302.3,59.7 C290.2,59.7 281.1,50.4 281.1,38.4 C281.1,26.1 290.3,17.3 302.3,17.3 Z M302.3,51.4 C309.3,51.4 314.1,45.8 314.1,38.4 C314.1,31.4 309.6,25.5 302.3,25.5 C295.2,25.5 290.5,31 290.5,38.4 C290.5,46 295.9,51.4 302.3,51.4 Z\" id=\"Shape\"\/>\n <path d=\"M350.9,25.8 C344.6,25.8 340.9,29.9 340.9,38.2 L340.9,58.2 L331.6,58.2 L331.6,18.6 L340.7,18.6 L340.7,24.2 L340.9,24.2 C342.7,20.8 346.7,17.3 352,17.3 C353.5,17.3 354.5,17.4 355.5,17.5 L355.5,26.2 C354.3,26 352.9,25.8 350.9,25.8 Z\" id=\"Shape\"\/>\n <\/g>\n <g id=\"Group\">\n <g transform=\"translate(24.000000, 24.000000)\" id=\"Shape\">\n <path d=\"M48,95.9 C45.4,95.9 43.2,93.8 43.2,91.1 L43.2,4.9 C43.2,2.3 45.3,0.1 48,0.1 C50.6,0.1 52.8,2.2 52.8,4.9 L52.8,91.1 C52.8,93.7 50.6,95.9 48,95.9 Z\"\/>\n <path d=\"M28,52.8 L5,52.8 C2.4,52.8 0.2,50.7 0.2,48 C0.2,45.3 2.3,43.2 5,43.2 L28,43.2 C30.6,43.2 32.8,45.3 32.8,48 C32.8,50.7 30.6,52.8 28,52.8 Z\"\/>\n <path d=\"M91.1,52.8 L68,52.8 C65.4,52.8 63.2,50.7 63.2,48 C63.2,45.3 65.3,43.2 68,43.2 L91,43.2 C93.6,43.2 95.8,45.3 95.8,48 C95.8,50.7 93.7,52.8 91.1,52.8 Z\"\/>\n <\/g>\n <path d=\"M72,144 C32.3,144 0,111.7 0,72 C0,32.3 32.3,0 72,0 C111.7,0 144,32.3 144,72 C144,111.7 111.7,144 72,144 Z M72,9.6 C37.6,9.6 9.6,37.6 9.6,72 C9.6,106.4 37.6,134.4 72,134.4 C106.4,134.4 134.4,106.4 134.4,72 C134.4,37.6 106.4,9.6 72,9.6 Z\" id=\"Shape\"\/>\n <\/g>\n <\/g>\n <\/g>\n<\/svg><\/p>\n<p> <\/span><br \/>\n<\/footer>\n<p> <\/body><\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail Remix | How General Mills is Using Its Loyalty Program to Create Mutual Value Episode Details To achieve true loyalty, brands need to ensure […]<\/p>\n","protected":false},"author":1,"featured_media":3937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8051"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/3937"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}