{"id":8036,"date":"2022-12-09T20:52:47","date_gmt":"2022-12-09T20:52:47","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/lululemon-touts-biggest-day-ever-on-black-friday-as-sales-jump-28\/"},"modified":"2022-12-09T20:52:47","modified_gmt":"2022-12-09T20:52:47","slug":"lululemon-touts-biggest-day-ever-on-black-friday-as-sales-jump-28","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/lululemon-touts-biggest-day-ever-on-black-friday-as-sales-jump-28\/","title":{"rendered":"Lululemon touts \u2018biggest day ever\u2019 on Black Friday as sales jump 28%"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<h3><span><span><span><strong><span><span>Dive Brief:<\/span><\/span><\/strong><\/span><\/span><\/span><\/h3>\n<ul>\n<li><span><span><span><span><span><span>Lululemon appears untouched by industrywide concerns about less spending from inflation-weary shoppers, <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>reporting 28% revenue growth<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span> in the third quarter.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>Revenue reached $1.9 billion as comps grew 22%, according to a company press release. Operating income was up by close to $100 million, while net income increased by almost $70 million.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>Lululemon sees full-year revenue hitting nearly $8 billion for 2022, with the fourth quarter expected to net around $2.6 billion.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3><span><span><span><strong><span><span>Dive Insight:<\/span><\/span><\/strong><\/span><\/span><\/span><\/h3>\n<p><span><span><span><span><span><span>Coming off of a Black Friday that was Lululemon\u2019s \u201cbiggest day ever\u201d for both revenue and traffic, the athletics brand is trending toward strong annual growth and is outpacing its five-year growth expectations, CEO Calvin McDonald said on a call with analysts.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>That\u2019s thanks to a variety of factors, including Lululemon\u2019s ability to drive growth in both its newer businesses (men\u2019s, international and digital) and its more mature divisions (women\u2019s and stores), Wedbush analyst Tom Nikic said in emailed comments.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>\u201cWe continue to view [Lululemon] as one of the highest-quality names in our space,\u201d Nikic said. \u201cBrand momentum is extremely high, and they have multiple high-visibility growth opportunities with long runways (men, international, and optionality if footwear ends up working for them).\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>As to footwear so far, McDonald said the company\u2019s latest launch \u2014 the Strongfeel training shoe \u2014 is off to an encouraging start. The company <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>entered footwear earlier this year<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span> and has now launched four separate styles, including a running shoe, a cross-training shoe and an \u201celevated slide.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>\u201cAs I\u2019ve mentioned before, footwear is a test-and-learn category for us and it represents a small portion of the growth we anticipate over the next five years,\u201d McDonald said Thursday. \u201cThis allows us to build into the potential at an appropriate pace as we learn and make adjustments.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>While Lululemon might not compete with some of the more prominent sneaker brands, GlobalData Managing Director Neil Saunders said in emailed comments that the company could still \u201ccarve out a significant business for itself\u201d in the space. And that\u2019s just one area where Lululemon has expanded this year. 2022 also saw the brand <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>reach into tennis<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, golf and <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>hiking<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>\u201cAll of this underlines the fact that, despite its size, Lululemon still has plenty of headroom for expansion as it enters new categories and deepens the share of wallet it is taking from both existing and new shoppers,\u201d Saunders said.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Added to the retailer\u2019s success is the fact that it sees no need to discount its products, unlike others in the industry.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>\u201cLululemon has not succumbed to the drug of discounting \u2013 mainly because it has educated its customers that, outside of a few exceptional occasions, they need to pay full price for garments,\u201d Saunders said. \u201cThis has been extremely helpful to margins and protected profits at a time when most of retail is seeing real pressure on the bottom line.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dive Brief: Lululemon appears untouched by industrywide concerns about less spending from inflation-weary shoppers, reporting 28% revenue growth in the third quarter.\u00a0 Revenue reached $1.9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8036"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/8037"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}