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Luxury footwear brand Kurt Geiger is partnering with premium marketplace Secret Sales<\/strong><\/p>\n The move will allow Kurt Geiger to drive sales from markdown and promotional inventory alongside its new \u2018made for outlet\u2019 range.<\/p>\n To ensure a premium non-full-price experience, it will retain control of branding, price and inventory, so it can drive profit from the new range\u00a0 while maintaining\u00a0 positive brand equity.<\/p>\n Kurt Geiger will also have access to Secret Sales\u2019 customer data and site analytics through its GDPR compliant data share programme, enabling it to target customers with its full price offering.<\/p>\n Gareth Rees-John, CDO, Kurt Geiger, said: \u201cTackling excess stock presents a huge challenge for brands that care about their market positioning. However, by launching on Secret Sales we can turn non-full-price inventory into a profit centre.\u00a0 Even better, the Secret Sales marketplace helps us attract new customers, who become invested in the brand and open to our full price ranges.\u201d<\/p>\n<\/div>\n