{"id":7954,"date":"2022-11-29T19:59:10","date_gmt":"2022-11-29T19:59:10","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/nike-launches-web3-digital-experienceretail-customer-experience\/"},"modified":"2022-11-29T19:59:10","modified_gmt":"2022-11-29T19:59:10","slug":"nike-launches-web3-digital-experienceretail-customer-experience","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/nike-launches-web3-digital-experienceretail-customer-experience\/","title":{"rendered":"Nike launches Web3 digital experienceRetail Customer Experience"},"content":{"rendered":"

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Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual shoes or jerseys.<\/p>\n

The platform, welcome.swoosh.nike, is in beta and consumers can join starting this month. The brand aims to launch its first digital collection, with member input, in early 2023, according to a Nike blog post.<\/p>\n

Shortly after the digital collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual product with Nike. Those winners can earn a royalty on the virtual product they help co-create.<\/p>\n

This approach meets consumers wherever they play and shop sport and offers a gateway into a new digital arena, according to Ron Faris, GM of Nike Virtual Studios. “We are shaping a marketplace of the future with an accessible platform for the web3-curious,” Faris said in the post. “In this new space, the .Swoosh community and Nike can create, share and benefit together.”<\/p>\n<\/div>\n

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Nov. 29, 2022 Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such […]<\/p>\n","protected":false},"author":1,"featured_media":7955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/7954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=7954"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/7954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/7955"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=7954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=7954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=7954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}