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Nov 21, 2022<\/p>\n
Show Notes\u00a0<\/strong><\/p>\n \u00a0<\/p>\n Copy editor turned food \u00a0<\/p>\n Copywriting<\/strong><\/p>\n The copy that remains \u00a0<\/p>\n \u00a0<\/p>\n Content<\/strong><\/p>\n Words, videos, or audio that \u00a0<\/p>\n \u00a0<\/p>\n Brand Voice<\/strong><\/p>\n Lacy talks about outsourcing \u00a0<\/p>\n This episode will break down all \u00a0<\/p>\n This is an episode of Creative \u00a0<\/p>\n \u201cIt\u2019s still a really good idea to have a blog \u00a0<\/p>\n Make sure to grab Lacy\u2019s free \nBrand Voice Style Full show notes here https:\/\/wendybatten.com\/134\/<\/em><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n<\/div>\n
\nwriter turned freelancer turned blogger turned content
\nagency.<\/span><\/em>
<\/span>Meet
\nLacy Boggs, content and copywriting expert! I think she can really
\nhelp retailers in understanding the difference between copywriting,
\ncontent, and the strategy surrounding the two and how to nail down
\ntheir OWN brand voice!\u00a0<\/span><\/p>\n
\nrelatively static on your website<\/span><\/em><\/p>\n\n
\nfacts. It needs to include your brand voice.\u00a0<\/span><\/li>\n<\/ul>\n
\nyou produce in order to engage in a conversation with your clients
\nor potential clients. Which hopefully will result in a
\nsale.<\/span><\/em><\/p>\n\n
\ninterested in besides the products you sell? Use that as content
\nbut keep it in your brand voice, all while humanizing your
\nbusiness.<\/span><\/li>\n<\/ul>\n
\ncontent, copywriting, and understanding your own brand voice and
\nstyle for editorial\/promotional calendars, content strategy,
\nworkflow, blogging, and so much more!<\/span><\/p>\n
\nthe ways you can create more content, understand your brand voice
\nmore and how to effectively do it<\/span> or<\/span><\/em> outsource it.\u00a0<\/span><\/p>\n
\nShop Talk you\u2019ll want to keep in your back pocket for
\nsure!<\/span><\/p>\n
\nbecause it gets Google looking at your website more
\noften.\u201d<\/em><\/strong> – Lacy
\nBoggs<\/span><\/p>\n
\ngift!<\/span><\/p>\n
\nGuide<\/strong>
<\/strong>Use code:
\nFREEBOOK<\/em><\/strong><\/p>\n