{"id":7910,"date":"2022-11-25T17:29:32","date_gmt":"2022-11-25T17:29:32","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/consumers-spend-a-record-5-29b-online-on-thanksgiving-day\/"},"modified":"2022-11-25T17:29:32","modified_gmt":"2022-11-25T17:29:32","slug":"consumers-spend-a-record-5-29b-online-on-thanksgiving-day","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/consumers-spend-a-record-5-29b-online-on-thanksgiving-day\/","title":{"rendered":"Consumers Spend a Record $5.29B Online on Thanksgiving Day"},"content":{"rendered":"

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Consumers\u202fspent a record\u202f$5.29\u202fbillion on Thanksgiving Day, per Adobe Analytics data, up\u00a02.9 percent year-over-year (YoY). Shoppers were enticed by big discounts in categories like toys and electronics, and took to their smartphones during holiday meals. Mobile shopping drove\u00a055 percent of online sales (up 8.3 percent YoY), an all-time record for Thanksgiving Day since 2012.<\/p>\n

In the first 24 days of November, consumers have spent\u00a0$77.74 billion online. Black Friday is expected to generate $9 billion in e-commerce sales, up modestly at\u00a01 percent YoY. With COVID-19 anxieties subsiding, Adobe expects more consumers will embrace in-store shopping on Black Friday.<\/p>\n

\u201cMobile shopping had struggled to grow for many years, as consumers found the experience lacking compared to desktop,\u201d said Vivek Pandya, lead analyst, Adobe Digital Insights. \u201cThanksgiving this year has become an inflection point, where smartphones drove real growth and highlights how much these experiences have improved.\u201d<\/p>\n<\/div>\n