{"id":7824,"date":"2022-11-15T16:04:35","date_gmt":"2022-11-15T16:04:35","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/hollister-launches-payment-sharing-tech-to-remove-checkout-friction\/"},"modified":"2022-11-15T16:04:35","modified_gmt":"2022-11-15T16:04:35","slug":"hollister-launches-payment-sharing-tech-to-remove-checkout-friction","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/hollister-launches-payment-sharing-tech-to-remove-checkout-friction\/","title":{"rendered":"Hollister Launches Payment Sharing Tech to Remove Checkout Friction"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2020\/01\/total_retail_talks_square_rgb_400.png\" \/><\/p>\n<div>\n<p>In episode 375 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, chief digital and technology officer at Abercrombie Fitch &amp; Co., a leading global, omnichannel specialty retailer of apparel and accessories for men, women and kids through five renowned brands, including Hollister Co. Listen in as Desai discusses the launch of its\u00a0Share2Pay functionality at checkout for its Hollister brand (1:27), why the brand prioritized its mobile app when launching the payment option (4:04), and why Hollister decided to build this tech functionality in-house (6:20).<\/p>\n<p>Furthermore, Desai shares the internal cross-functional process behind building the Share2Pay functionality (9:02), and learnings gained from customer feedback during the testing process (11:08). Lastly, he discusses the goals set for the payment technology and the associated customer experience with the Hollister brand (13:10).<\/p>\n<p>Samir Desai is chief digital\u00a0and technology officer at\u00a0Abercrombie &amp; Fitch Co. In this newly created role, Desai\u00a0is responsible for leading the company\u2019s ongoing digital transformation strategy, including developing strategic initiatives through data and analytics, optimizing customer and user experience, and further evolving the company\u2019s portfolio of brands into digital experiences that are unique to each of their diverse audiences. Desai\u00a0joined Abercrombie &amp; Fitch Co.\u00a0from Equinox, a luxury fitness company that operates several lifestyle brands. At Equinox, he most recently served as chief technology officer. In that role, Desai was\u00a0responsible\u00a0for developing and executing a comprehensive data strategy across the brand portfolio, launching a direct-to-consumer digital media business, creating customer experiences that fused physical and digital strategies, and more.<\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In episode 375 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, chief digital and technology officer at Abercrombie Fitch &amp; Co., a leading [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/7824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=7824"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/7824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1287"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=7824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=7824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=7824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}