{"id":7816,"date":"2022-11-14T16:18:01","date_gmt":"2022-11-14T16:18:01","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/maurices-opens-freestanding-stores-of-tween-brand-evsie\/"},"modified":"2022-11-14T16:18:01","modified_gmt":"2022-11-14T16:18:01","slug":"maurices-opens-freestanding-stores-of-tween-brand-evsie","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/maurices-opens-freestanding-stores-of-tween-brand-evsie\/","title":{"rendered":"Maurices opens freestanding stores of tween brand Evsie"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1668441665\/news\/text_to_speech\/maurices-opens-freestanding-stores-tween-brand-evsie_nrvftm.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li><span><span><span><span><span><span>Alongside other brands targeting tween shoppers, Maurices, the women&#8217;s fashion brand, is opening three stores for its tween brand Evsie in West Jordan, Utah; Fargo, North Dakota; and Boise, Idaho, <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>according to a Thursday press release<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>The brand will also be available at six Maurices locations and more than 240 shop-in-shops across the U.S., making it available at almost 800 locations in the U.S. and Canada.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>Tailored to tweens, the Evsie brand features denim, graphic tees, sweatshirts, dresses, accessories and other product categories.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p><span><span><span><span><span><span>The expansion into more physical stores marks the rapid growth of Evsie. After <span><span>launching in February and introducing products to select stores and online in late March<\/span><\/span>, Maurices went on to offer the tween brand to an additional <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>100 Maurices stores<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span> in August.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>&#8220;I am excited to open our first-ever Evsie stores and continue the expansion of this brand,&#8221; David Kornberg, CEO of Maurices, said in a statement. &#8220;We are thrilled to provide the tween girl and her mom comfortable fashion, with a great fit and amazing quality for its value. We are confident in our continued growth opportunities within the market space and are happy to offer Evsie to even more customers.&#8221;<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>But as Maurices expands the Evsie brand into more physical stores and shop-in-shops, companies have also debuted brands targeted toward the same demographic. Last year, The Children&#8217;s Place <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>launched the Sugar &amp; Jade<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>\u00a0tween brand, complete with five apparel and accessory collections with sizes ranging from 8 to 22. In a similar move, Francesca&#8217;s <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>introduced Franki<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span> as a standalone brand for tweens.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Joining other brands in creating tween-targeted products, Victoria&#8217;s Secret <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>introduced Happy Nation<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, a gender-inclusive and size-inclusive brand for children and teens aged 8 to 13. But unlike Maurice&#8217;s, Victoria&#8217;s secret only sells Happy Nation online.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Alongside other brands targeting tween [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/7816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=7816"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/7816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/7817"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=7816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=7816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=7816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}