Retail Remix | The 4 Pillars of PacSun\u2019s Winning Social Strategy<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer’s longevity to its focus on being authentic and relevant across all channels.\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"The 4 Pillars of PacSun’s Winning Social Strategy | Retail Remix | Episode 134\" name=\"twitter:title\"\/><br \/>\n<meta content=\"PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer’s longevity to its focus on being authentic and relevant across all channels.\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/8e039e4c\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"The 4 Pillars of PacSun’s Winning Social Strategy | Retail Remix | Episode 134\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/media.transistor.fm\/8e039e4c\/cbc0c52c.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-cb8ca3a729c22c1e0bdca372ad0788f3e410073cca33ab01d2d3321a43520059.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"The 4 Pillars of PacSun’s Winning Social Strategy oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F8e039e4c\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<nav class=\"episode-nav\">\n<h4 class=\"active\">Episode Details<\/h4>\n<\/nav>\n<div x-show=\"!transcript\">\n<section class=\"episode-summary\">\n<p>PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer\u2019s longevity to its focus on being authentic and relevant across all channels.<\/p>\n<\/section>\n<section class=\"episode-description\">\n<h4>Show Notes<\/h4>\n<p>\u00a0PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer\u2019s longevity to its focus on being authentic and relevant across all channels. \u00a0<br \/>\u00a0<br \/>As Senior Manager of Influencers and Social Media, Tyler leverages a core strategy that revolves around four core pillars: \u00a0<\/p>\n<ul>\n<li>Nostalgia;\u00a0<\/li>\n<li>Humor; \u00a0<\/li>\n<li>Being trend-focused; and \u00a0<\/li>\n<li>Being raw and organic. \u00a0<\/li>\n<\/ul>\n<p>\u00a0<br \/>During this episode of Retail Remix, we dig into this strategy, and how PacSun leverages its highly engaged network of influencers to drive success across TikTok, Instagram, the metaverse and more.\u00a0 <br \/>\u00a0<br \/>\u00a0<br \/><strong>RELATED LINKS<\/strong>\u00a0<\/p>\n<ul>\n<li>Learn more about PacSun \u00a0<\/li>\n<li>See additional coverage about PacSun on <em>Retail TouchPoints <\/em>\u00a0<\/li>\n<li>Register for the Retail Innovation Conference & Expo to get more insights from Tyler on PacSun\u2019s social strategy\u00a0<br \/>\u00a0<br \/>\u00a0<\/li>\n<\/ul>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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\n Retail Remix | The 4 Pillars of PacSun\u2019s Winning Social Strategy<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer’s longevity to its focus on being authentic and relevant across all channels.\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"The 4 Pillars of PacSun’s Winning Social Strategy | Retail Remix | Episode 134\" name=\"twitter:title\"\/><br \/>\n<meta content=\"PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer’s longevity to its focus on being authentic and relevant across all channels.\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/8e039e4c\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"The 4 Pillars of PacSun’s Winning Social Strategy | Retail Remix | Episode 134\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/media.transistor.fm\/8e039e4c\/cbc0c52c.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-cb8ca3a729c22c1e0bdca372ad0788f3e410073cca33ab01d2d3321a43520059.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"The 4 Pillars of PacSun’s Winning Social Strategy oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F8e039e4c\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<nav class=\"episode-nav\">\n<h4 class=\"active\">Episode Details<\/h4>\n<\/nav>\n<div x-show=\"!transcript\">\n<section class=\"episode-summary\">\n<p>PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer\u2019s longevity to its focus on being authentic and relevant across all channels.<\/p>\n<\/section>\n<section class=\"episode-description\">\n<h4>Show Notes<\/h4>\n<p>\u00a0PacSun is one of the most beloved brands among Gen Z consumers. Tyler MacDonald attributes the retailer\u2019s longevity to its focus on being authentic and relevant across all channels. \u00a0<br \/>\u00a0<br \/>As Senior Manager of Influencers and Social Media, Tyler leverages a core strategy that revolves around four core pillars: \u00a0<\/p>\n<ul>\n<li>Nostalgia;\u00a0<\/li>\n<li>Humor; \u00a0<\/li>\n<li>Being trend-focused; and \u00a0<\/li>\n<li>Being raw and organic. \u00a0<\/li>\n<\/ul>\n<p>\u00a0<br \/>During this episode of Retail Remix, we dig into this strategy, and how PacSun leverages its highly engaged network of influencers to drive success across TikTok, Instagram, the metaverse and more.\u00a0 <br \/>\u00a0<br \/>\u00a0<br \/><strong>RELATED LINKS<\/strong>\u00a0<\/p>\n<ul>\n<li>Learn more about PacSun \u00a0<\/li>\n<li>See additional coverage about PacSun on <em>Retail TouchPoints <\/em>\u00a0<\/li>\n<li>Register for the Retail Innovation Conference & Expo to get more insights from Tyler on PacSun\u2019s social strategy\u00a0<br \/>\u00a0<br \/>\u00a0<\/li>\n<\/ul>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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