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\n\t <\/div>\nBoots Christmas Showcase 2026: New brands, wellness gifts and fragrance wardrobe<\/h3>\n\n\t <\/i>
\n\t 01\/10\/2026 x 2:12 PM<\/span>\n\t <\/div>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div>\n
\nFollowing a game of pass-the-parcel, wrapped in Boots\u2019 branded paper, McGovern was joined by three experts from the retailer\u2019s team to really put the products at the heart of the showcase.<\/p>\n
Beauty: collectable packaging, minis and K-beauty<\/h6>\n
Boots\u2019 director of luxury beauty and cosmetics Alice Rafferty suggested the strongest beauty gifts combine recognisable names with packaging that feels special. Her standout was the P.Louise Christmas range, which includes 25 products, 10 exclusive to Boots.<\/p>\n
\u201cShe just does the most incredible packaging,\u201d Rafferty said, pointing to bows, keychain make-up and giftable formats. \u201cYour mum, your daughter, your sister \u2014 they\u2019ll all love this beauty.\u201d<\/p>\n
The panel also highlighted the continued pull of discovery formats. Boots\u2019 luxury beauty advent calendar is priced at \u00a3150 but valued at more than \u00a3700, with 19 full-size products.<\/p>\n
The retailer\u2019s first K-beauty advent calendar arrives as its Korean offer expands into body care, fragrance and wellness products.<\/p>\n
Minis also remain an accessible route into premium and trending brands, serving as stocking fillers, teacher gifts and low-risk trials.<\/p>\n
Rafferty also picked Charlotte Tilbury\u2019s Beauty Secrets set as a hero from Boots\u2019 recent brand intake, with further launches including Olaplex, Kate Somerville, By Terry and Kopari.<\/p>\n
Wellness: gifting routines and time out<\/h6>\n
Practical routines and wellbeing are also moving into the gifting space, according to Heather Cronshaw, wellness category development manager for Boots.<\/p>\n
Her product star was the Zooki Collagen Heroes gift set, bringing together collagen, electrolytes, vitamins C and D, and a Gua Sha massage tool in a travel bag.<\/p>\n
\u201cWe\u2019re seeing a massive surge in our customer interest in wellbeing at the moment,\u201d she said, adding that Zooki was \u201creally leading the charge\u201d.<\/p>\n
The emotional framing is as important as the ingredients. \u201cCustomers at Christmas want to give something that shows they care and that consideration,\u201d she said.<\/p>\n
The best wellness gifts encourage recipients \u201cto take time for themselves\u201d during a busy season.<\/p>\n
That thinking also underpins a wellness gifting collection built around daily collagen shots, noise-reduction earbuds for personal downtime and Boots\u2019 own sleep-support products.<\/p>\n
Fragrance: from a single bottle to a scent wardrobe<\/h6>\n
Fragrance remains one of Boots\u2019 most important Christmas categories, but the buying behaviour around it is changing.<\/p>\n![\"\"](\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/10\/1000091621-225x300.jpg\")
Chanel’s new Coco Mademoiselle Cruch Absolut was sprayed for the audience to sample<\/figcaption><\/figure>\nChelsey Saunders, Boots director of beauty for fragrance, skincare and hair, explained: \u201cCustomers aren\u2019t just buying fragrance anymore; they\u2019re literally choosing a fragrance wardrobe.\u201d<\/p>\n
Shoppers are combining perfume with shower gels, hair and body mists and lotions to create a more personalised, layered result.<\/p>\n
Saunders selected new launches from Chanel and Jo Malone London as seasonal standouts, noting that Boots had already seen thousands of searches for Jo Malone on boots.com before the brand arrived.<\/p>\n
Fragrance coffrets (crackers) also answer the demand for experimentation. A Marc Jacobs set of four mini scents, for example, lets recipients layer familiar and newer fragrances. \u201cIt definitely shows thought and consideration, even if you\u2019ve literally put zero thought and consideration into it,\u201d Saunders joked.<\/p>\n
Taken together, the panel showed how Boots is organising Christmas gifting around three linked ideas: beauty as discovery, wellness as care and fragrance as personal expression.<\/p>\n
Across all three, exclusives, smaller trial formats and high-value sets give shoppers reasons to trade up without losing sight of affordability.<\/p>\n
\n\t 01\/10\/2026 x 2:12 PM<\/span>\n\t <\/div>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div>\n
\n
Following a game of pass-the-parcel, wrapped in Boots\u2019 branded paper, McGovern was joined by three experts from the retailer\u2019s team to really put the products at the heart of the showcase.<\/p>\n
Beauty: collectable packaging, minis and K-beauty<\/h6>\n
Boots\u2019 director of luxury beauty and cosmetics Alice Rafferty suggested the strongest beauty gifts combine recognisable names with packaging that feels special. Her standout was the P.Louise Christmas range, which includes 25 products, 10 exclusive to Boots.<\/p>\n
\u201cShe just does the most incredible packaging,\u201d Rafferty said, pointing to bows, keychain make-up and giftable formats. \u201cYour mum, your daughter, your sister \u2014 they\u2019ll all love this beauty.\u201d<\/p>\n
The panel also highlighted the continued pull of discovery formats. Boots\u2019 luxury beauty advent calendar is priced at \u00a3150 but valued at more than \u00a3700, with 19 full-size products.<\/p>\n
The retailer\u2019s first K-beauty advent calendar arrives as its Korean offer expands into body care, fragrance and wellness products.<\/p>\n
Minis also remain an accessible route into premium and trending brands, serving as stocking fillers, teacher gifts and low-risk trials.<\/p>\n
Rafferty also picked Charlotte Tilbury\u2019s Beauty Secrets set as a hero from Boots\u2019 recent brand intake, with further launches including Olaplex, Kate Somerville, By Terry and Kopari.<\/p>\n
Wellness: gifting routines and time out<\/h6>\n
Practical routines and wellbeing are also moving into the gifting space, according to Heather Cronshaw, wellness category development manager for Boots.<\/p>\n
Her product star was the Zooki Collagen Heroes gift set, bringing together collagen, electrolytes, vitamins C and D, and a Gua Sha massage tool in a travel bag.<\/p>\n
\u201cWe\u2019re seeing a massive surge in our customer interest in wellbeing at the moment,\u201d she said, adding that Zooki was \u201creally leading the charge\u201d.<\/p>\n
The emotional framing is as important as the ingredients. \u201cCustomers at Christmas want to give something that shows they care and that consideration,\u201d she said.<\/p>\n
The best wellness gifts encourage recipients \u201cto take time for themselves\u201d during a busy season.<\/p>\n
That thinking also underpins a wellness gifting collection built around daily collagen shots, noise-reduction earbuds for personal downtime and Boots\u2019 own sleep-support products.<\/p>\n
Fragrance: from a single bottle to a scent wardrobe<\/h6>\n
Fragrance remains one of Boots\u2019 most important Christmas categories, but the buying behaviour around it is changing.<\/p>\n Chelsey Saunders, Boots director of beauty for fragrance, skincare and hair, explained: \u201cCustomers aren\u2019t just buying fragrance anymore; they\u2019re literally choosing a fragrance wardrobe.\u201d<\/p>\n Shoppers are combining perfume with shower gels, hair and body mists and lotions to create a more personalised, layered result.<\/p>\n Saunders selected new launches from Chanel and Jo Malone London as seasonal standouts, noting that Boots had already seen thousands of searches for Jo Malone on boots.com before the brand arrived.<\/p>\n Fragrance coffrets (crackers) also answer the demand for experimentation. A Marc Jacobs set of four mini scents, for example, lets recipients layer familiar and newer fragrances. \u201cIt definitely shows thought and consideration, even if you\u2019ve literally put zero thought and consideration into it,\u201d Saunders joked.<\/p>\n Taken together, the panel showed how Boots is organising Christmas gifting around three linked ideas: beauty as discovery, wellness as care and fragrance as personal expression.<\/p>\n Across all three, exclusives, smaller trial formats and high-value sets give shoppers reasons to trade up without losing sight of affordability.<\/p>\n