{"id":17303,"date":"2026-08-22T16:55:35","date_gmt":"2026-08-22T16:55:35","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/meet-the-49ers-cisco-networking-academy-apprentice\/"},"modified":"2026-08-22T16:55:35","modified_gmt":"2026-08-22T16:55:35","slug":"meet-the-49ers-cisco-networking-academy-apprentice","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/meet-the-49ers-cisco-networking-academy-apprentice\/","title":{"rendered":"Meet the 49ers&#8217; Cisco Networking Academy Apprentice"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p><strong><span class=\"TextRun SCXW236325121 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236325121 BCX8\">Former Division I football player Michael Lowe is gaining hands-on network engineering experience with the San Francisco 49ers, applying skills from Cisco Networking Academy in one of the most connected environments in sports.<\/span><\/span><span class=\"EOP SCXW236325121 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/strong><\/p>\n<p><span data-contrast=\"auto\">As a Division I football player at UC Berkeley, Michael Lowe once stepped onto Levi\u2019s\u00ae Stadium\u2019s field under the bright lights of game day. This summer, he returned to the stadium in a very different role, working behind the scenes as a Cisco Networking Academy Apprentice alongside the San Francisco 49ers Network Engineering team.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lowe knows what it\u2019s like to compete and lead on the field from his time as UC Berkeley football captain. Now he\u2019s seeing the game from an entirely different perspective\u2014inside the IT operations that support one of the NFL\u2019s most technology-driven organizations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fans experience every touchdown, replay, announcement, concession purchase, and media interaction seamlessly, thanks to complex network infrastructure operating behind the scenes. During the apprenticeship, Lowe is gaining first-person, hands-on learning experience with the technology systems that support game day operations across the stadium as the 49ers <\/span><span data-contrast=\"auto\">host high-profile events and international sporting matches and prepare for the 2026-2027 NFL season.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe class=\"lazy lazy-hidden\" loading=\"lazy\" title=\"From the Gridiron to the Server Room: Meet the 49ers Cisco Networking Academy Apprentice\" width=\"640\" height=\"360\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/p08FFCXKe9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><noscript><iframe loading=\"lazy\" title=\"From the Gridiron to the Server Room: Meet the 49ers Cisco Networking Academy Apprentice\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/p08FFCXKe9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/noscript><\/p>\n<p><span data-contrast=\"none\">Earlier this year, Lowe participated in the Cisco Networking Academy Dream Team at Cisco Live, where he built relationships and shared his goal of combining his sports background with his new career in network engineering. Those conversations ultimately helped open the door to the 49ers apprenticeship.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I spoke with Lowe about the experience, the lessons he\u2019s learned, and how Cisco Networking Academy helped launch his journey into network engineering.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<h2><strong>From the gridiron to the server room<\/strong><\/h2>\n<p><b><span data-contrast=\"auto\">Hayley: <\/span><\/b><span data-contrast=\"auto\">You played college football yourself. You\u2019re a D1 athlete. How does that background give meaning to this opportunity? It\u2019s almost like you\u2019ve made it to the big leagues in a way. How has your experience as an athlete shaped this experience on the other side?<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Michael: <\/span><\/b><span data-contrast=\"auto\">My experience as an athlete has pretty much shaped my entire professional career. I went to Berkeley, which is right down the road. I actually had an opportunity to play in this stadium when I was in college. We played Oregon here in 2014.<\/span><\/p>\n<figure id=\"attachment_496484\" aria-describedby=\"caption-attachment-496484\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden wp-image-496484 size-full\" data-lazy-type=\"image\" src=\"https:\/\/blogs.cisco.com\/gcs\/ciscoblogs\/1\/2026\/08\/Michael-Lowe-then-and-now_700x400.jpg\" alt=\"Two side-by-side photos of Michael Lowe outside a Levi's Stadium gate: labeled 2014 as a UC Berkeley football player, and 2026 as a Cisco Networking Academy apprentice with the San Francisco 49ers.\" width=\"700\" height=\"400\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-496484 size-full\" src=\"https:\/\/blogs.cisco.com\/gcs\/ciscoblogs\/1\/2026\/08\/Michael-Lowe-then-and-now_700x400.jpg\" alt=\"Two side-by-side photos of Michael Lowe outside a Levi's Stadium gate: labeled 2014 as a UC Berkeley football player, and 2026 as a Cisco Networking Academy apprentice with the San Francisco 49ers.\" width=\"700\" height=\"400\"\/><\/noscript><figcaption id=\"caption-attachment-496484\" class=\"wp-caption-text\">Michael Lowe in 2014 as a UC Berkeley football player and now as an apprentice for the San Francisco 49ers Network Engineering Team<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">So now, walking into it on this side of things, it\u2019s surreal to be able to look at it from behind the scenes\u2014not on the field, but inside a technical office\u2014and really see how all the departments work together and how IT is responsible for making sure the connectivity is there, the security is there, and everybody has access to what they need.<\/span><\/p>\n<p><span data-contrast=\"auto\">I\u2019ve walked into this situation with that same mindset. Even when it comes to learning network engineering, I take the football approach.<\/span><\/p>\n<p><span data-contrast=\"auto\">In network engineering, you have a lot of different terms. You have IPv4, IPv6, STP, RSTP\u2014different protocols. The way I break them down is just like a football playbook. We have different packages: 4-3, 3-4, dime, nickel. Some of those terms may not ring a bell, but we have all these different packages, and within those packages we have different plays, different terminology that we have to understand and memorize.<\/span><\/p>\n<p><span data-contrast=\"auto\">I take that same approach into technology and network engineering. We have different protocols, and those protocols are responsible for different things and have different terminology. But overall, it\u2019s all about security, connectivity, and having access.<\/span><\/p>\n<h2><strong>What fans don\u2019t see on game day<\/strong><\/h2>\n<p><b><span data-contrast=\"auto\">Hayley: <\/span><\/b><span data-contrast=\"auto\">You\u2019ve been on the field. What\u2019s something that\u2019s surprised you about what goes on behind the scenes to make everything run at a stadium?<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Michael: <\/span><\/b><span data-contrast=\"auto\">Just seeing how IT is involved in configuring all of the devices and technology that each department uses.<\/span><\/p>\n<p><span data-contrast=\"auto\">Whether it be the TVs around the stadium that fans see when they go to the concession stands, having the menu items on the televisions\u2014those are areas IT is responsible for.<\/span><\/p>\n<p><span data-contrast=\"auto\">The same goes for press box devices. When you have different media groups in the press boxes and in their offices, they need access and connectivity. Even the stadium microphone system works underneath the IT department. So it is pretty cool to see how hands-on we are, but also to see how all of those things work together. When you hear your name being called after making a play, it\u2019s good to know that the IT team is making sure those things are working for everybody.<\/span><\/p>\n<h2><strong>Finding a path through Cisco Networking Academy<\/strong><\/h2>\n<p><b><span data-contrast=\"auto\">Hayley: <\/span><\/b><span data-contrast=\"auto\">How did you first get started with Cisco Networking Academy?<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Michael: <\/span><\/b><span data-contrast=\"auto\">I\u2019m from Washington, D.C., originally. In D.C., we have a D.C. Infrastructure Academy. I decided to go into CCNA network engineering, so I joined that program. Through that program, I really excelled. Again, I took that approach from football and walked into the classroom ready to break down those terms, get a better understanding of network engineering, ask questions, learn, and not be afraid to make mistakes and learn from them.<\/span><\/p>\n<p><span data-contrast=\"auto\">My instructor, Tabitha, was great. I give her a lot of credit for helping me understand what network engineering is. I had no background in IT. My degree is in legal studies, so it was really a career switch for me.<\/span><\/p>\n<p><span data-contrast=\"auto\">Through that, I was nominated to go to Cisco Live.\u00a0<\/span><\/p>\n<figure id=\"attachment_496485\" aria-describedby=\"caption-attachment-496485\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden wp-image-496485 size-full\" data-lazy-type=\"image\" src=\"https:\/\/blogs.cisco.com\/gcs\/ciscoblogs\/1\/2026\/08\/Dream-Team-Photo-Onstage_700x400.jpg\" alt=\"Thirteen Cisco Networking Academy Dream Team members in black Cisco polos stand with Cisco CEO Chuck Robbins on a blue-lit arena stage at Cisco Live US 2026.\" width=\"700\" height=\"400\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-496485 size-full\" src=\"https:\/\/blogs.cisco.com\/gcs\/ciscoblogs\/1\/2026\/08\/Dream-Team-Photo-Onstage_700x400.jpg\" alt=\"Thirteen Cisco Networking Academy Dream Team members in black Cisco polos stand with Cisco CEO Chuck Robbins on a blue-lit arena stage at Cisco Live US 2026.\" width=\"700\" height=\"400\"\/><\/noscript><figcaption id=\"caption-attachment-496485\" class=\"wp-caption-text\">Michael Lowe and the Cisco Networking Academy Dream Team on stage with Cisco CEO Chuck Robbins at Cisco Live US 2026<\/figcaption><\/figure>\n<h2><strong>Behind the scenes at Cisco Live<\/strong><\/h2>\n<p><b><span data-contrast=\"auto\">Hayley: <\/span><\/b><span data-contrast=\"auto\">What was your experience as part of the Cisco Networking Academy Dream Team at Cisco Live like, and how did it help set you up for this role?<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Michael: <\/span><\/b><span data-contrast=\"auto\">At Cisco Live, we did a lot of physical deployment\u2014not so much technical work\u2014but we got to see the blueprints and talk to Cisco industry leaders about how these events are planned months in advance.<\/span><\/p>\n<p><span data-contrast=\"auto\">We learned about all the different things that need to be in place for events like these to be successful. Learning what goes into it on the back end was extremely cool.<\/span><\/p>\n<p><span data-contrast=\"auto\">You think you just walk into a situation and start setting things up, but it\u2019s actually a lot of planning and blueprinting. It was pretty cool to ask questions and talk to different people about that.<\/span><\/p>\n<p><span data-contrast=\"auto\">Also, seeing some of the vendors and how they interact with Cisco, and how those relationships are built between vendors and Cisco themselves, was valuable.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Being with that team and that group of people really opened my eyes. I have a very \u201cit needs to get done\u201d approach, and I might create some anxiety around myself because of it. But seeing how patient everyone was, how things were planned out, and how much self-control they had in that environment really opened my eyes.<\/span><\/p>\n<p><span data-contrast=\"auto\">It helped me see that you can trust your planning and trust your strategy. Things will get done. You don\u2019t have to create a false sense of urgency.<\/span><\/p>\n<h2><strong>Leadership beyond the field<\/strong><\/h2>\n<p><b><span data-contrast=\"auto\">Hayley: <\/span><\/b><span data-contrast=\"auto\">At Berkeley, you were part of the Big C Society, recognizing leadership on and off the field\u2014how has that shaped the way you approach teamwork and leadership in your career today?<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Michael:<\/span><\/b><span data-contrast=\"auto\"> Yeah, and I\u2019m glad you brought that up because, being completely transparent, early in my collegiate career I stumbled a lot. I had to get used to it.<\/span><\/p>\n<p><span data-contrast=\"auto\">After my sophomore year, I took it upon myself to lead by example. Don\u2019t be the guy who\u2019s vocal but not putting in the work. I\u2019d rather be the guy who\u2019s quiet and just putting in the work. Through that process, all the way up to my senior year, I was recognized by my teammates and voted team captain.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I was able to increase my academic standards, improve my work ethic on the field and in the weight room, and eventually become a vocal leader for the guys. After they saw me lead by example, it opened up my confidence to become more vocal.<\/span><\/p>\n<p><span data-contrast=\"auto\">Being a part of the Big C Society, I embodied accountability, leadership, and responsibility on and off the field. To be recognized by a group like that was an honor, and I was extremely thankful for it.<\/span><\/p>\n<h2><strong>Skills and opportunity can open doors<\/strong><\/h2>\n<p><b><span data-contrast=\"auto\">Hayley: <\/span><\/b><span data-contrast=\"auto\">How do you see these experiences shaping what\u2019s next for you in your career?<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Michael:<\/span><\/b><span data-contrast=\"auto\"> I look at it as a testimony\u2014a story I\u2019ll be able to look back on and say that, as a new student entering a new career in a very broad field, experiences like Dream Team have really given me the motivation and confidence to tell myself that I can do this.<\/span><\/p>\n<p><span data-contrast=\"auto\">They\u2019ve also given me the opportunity to really learn\u2014to be a sponge in these environments, take all the notes you can, ask all the questions you can, and make all the connections you can because these are once-in-a-lifetime opportunities.<\/span><\/p>\n<p><span data-contrast=\"auto\">Being able to talk to different people along their career paths and hear where they started, and how opportunities came from the things they believed in and worked for\u2014as well as from the people who helped them along the way\u2014is incredibly valuable.<\/span><\/p>\n<p><span data-contrast=\"auto\">Taking this experience and using it as a catapult into the next experience is what I\u2019m hoping to do. I want to learn everything I can while I\u2019m here, so I\u2019m prepared for whatever comes next.<\/span><\/p>\n<p><span class=\"TextRun SCXW65898993 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65898993 BCX8\">For Lowe, the apprenticeship is more than a summer experience. <\/span><span class=\"NormalTextRun SCXW65898993 BCX8\">It\u2019s<\/span><span class=\"NormalTextRun SCXW65898993 BCX8\"> a testament to how the right combination of skills, mentorship, and opportunity can open doors to meaningful careers. Through Cisco Networking Academy, students gain the technical knowledge, confidence, and industry connections needed to take the next step in their professional journey. From the <\/span><span class=\"NormalTextRun SCXW65898993 BCX8\">CCNA <\/span><span class=\"NormalTextRun SCXW65898993 BCX8\">classroom to Cisco Live to an NFL stadium, Lowe\u2019s story <\/span><span class=\"NormalTextRun SCXW65898993 BCX8\">demonstrates<\/span><span class=\"NormalTextRun SCXW65898993 BCX8\"> how hands-on learning experiences can help learners turn ambition into <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW65898993 BCX8\">opportunity<\/span><span class=\"NormalTextRun SCXW65898993 BCX8\"> and launch careers in technology.<\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<hr\/>\n<p>Read next:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"jLpIa82CTV\">\n<p>Cisco Partners With College Board to Launch AP Cybersecurity and Expand Career-Connected Learning<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" class=\"lazy lazy-hidden wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cCisco Partners With College Board to Launch AP Cybersecurity and Expand Career-Connected Learning\u201d \u2014 Cisco Blogs\" data-lazy-type=\"iframe\" data-src=\"https:\/\/blogs.cisco.com\/learning\/cisco-partners-with-college-board-to-launch-ap-cybersecurity\/embed#?secret=xnlhROjrdi#?secret=jLpIa82CTV\" data-secret=\"jLpIa82CTV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><noscript><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cCisco Partners With College Board to Launch AP Cybersecurity and Expand Career-Connected Learning\u201d \u2014 Cisco Blogs\" src=\"https:\/\/blogs.cisco.com\/learning\/cisco-partners-with-college-board-to-launch-ap-cybersecurity\/embed#?secret=xnlhROjrdi#?secret=jLpIa82CTV\" data-secret=\"jLpIa82CTV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/noscript><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"UZG6Hg5V3g\">\n<p>Meet the Dream Team Getting Super Bowl LX Ready for Kickoff<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" class=\"lazy lazy-hidden wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cMeet the Dream Team Getting Super Bowl LX Ready for Kickoff\u201d \u2014 Cisco Blogs\" data-lazy-type=\"iframe\" data-src=\"https:\/\/blogs.cisco.com\/learning\/meet-the-dream-team-getting-super-bowl-lx-ready-for-kickoff\/embed#?secret=pztcUswN7C#?secret=UZG6Hg5V3g\" data-secret=\"UZG6Hg5V3g\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><noscript><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cMeet the Dream Team Getting Super Bowl LX Ready for Kickoff\u201d \u2014 Cisco Blogs\" src=\"https:\/\/blogs.cisco.com\/learning\/meet-the-dream-team-getting-super-bowl-lx-ready-for-kickoff\/embed#?secret=pztcUswN7C#?secret=UZG6Hg5V3g\" data-secret=\"UZG6Hg5V3g\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/noscript><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Division I football player Michael Lowe is gaining hands-on network engineering experience with the San Francisco 49ers, applying skills from Cisco Networking Academy in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17304,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-17303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/17303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=17303"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/17303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/17304"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=17303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=17303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=17303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}