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\n\t\t\t\t\t\t\t<\/div>\nASA bans Superdry, Nike and Lacoste ads over misleading sustainability claims<\/h3>\n<\/i>03\/12\/2025 x 6:00 AM<\/span><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n
\nEllaOla<\/strong><\/p>\nThe paid-for Facebook ad for retailer EllaOla was seen in June 2025 and posted by the Facebook account Pure Nutrition Mom. It read: \u201cI tried over 20 vitamins for my daughter with autism\u2026 none worked [\u2026] But this? She has no idea she\u2019s taking it! […] In just a few months, I\u2019ve seen the biggest changes: Fewer meltdowns. More energy & alertness. Even trying NEW foods!\u201d with a blue tick seen alongside each claim. Further text stated, \u201cThank you, EllaOla – this is truly life-changing for sensory-sensitive kids\u201d.<\/p>\n
A video accompanying the text showed a mother explaining why mums with children “love” the vitamin. It showed a young girl who was overwhelmed and refusing to eat a plate of strawberries.<\/p>\n
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The mother said: “My daughter has autism, so she really only eats safe foods she likes: chicken nuggets, french fries, and mac and cheese [\u2026] My daughter also has a lot of meltdowns, throwing tantrums and all that stuff. Our paediatrician recommended us to take a multivitamin, since nutrient deficiencies can cause behavioural issues [\u2026] We\u2019ve been using this for about a few months now, and the changes have been incredible. She\u2019s even trying new foods like strawberries!”<\/p>\n
The ASA challenged whether the claims breached the code and whether the ad implied that the marketer was “acting for purposes outside business”.<\/p>\n
EllaOla responded to the regulator’s inquiries, stating the ad had been taken down and they did not intend to post it again.<\/p>\n
According to the watchdog, consumers could understand claims made in the marketing drive to mean that the supplement could manage and treat symptoms of autism. It added that it considered the claims to be medicinal claims.<\/p>\n
The CAP Code rules that food, including food supplements, should not claim to prevent, cure or treat symptoms of human diseases. The ASA ruled the ad fell under this prohibition.<\/p>\n
It therefore banned the ad, ruling it breached CAP Code (Edition 12) rules 15.1 and 15.1.1 (Food, food supplements and associated health or nutrition claims) and 15.7 (Food supplements and other vitamins and minerals).<\/p>\n
The watchdog stated the ad must not appear again in the form investigated. Additionally, the regulator informed EllaOla its advertising should not make health claims for foods or food supplements if they were not listed as authorised in the GB (NHC) Register.<\/p>\n
Get Dopa<\/strong><\/p>\nThe ASA also banned an ad from Get Dopa for claiming that its products aided in managing symptoms of ADHD.<\/p>\n
Its paid-for Facebook ad was seen on 25 June. It featured a woman balancing a Get Dopa packet on her head and text above the image read: \u201c\u2018The perfect gift for anyone with ADHD\u2019 \u2013 delighted customer\u201d.<\/p>\n
The caption said:\u00a0 \u201cStruggling to keep up with your busy mind? Get DOPA is a smart supplement thoughtfully designed to support mental clarity, energy, and focus for fast-paced, active minds, including neurodivergent thinkers. Focus your attention. Maintain steady mood & energy levels. Encourage memory and recall. Elevate cognitive performance. Care for your busy brain. Whether it\u2019s juggling a million ideas, managing wild fluctuations in energy, or tackling brain fog, get dopa is here to help you feel more alert, motivated, and in control. Take charge of your busy brain and own your advantage today\u201d.<\/p>\n
The campaign was investigated by the regulator on the basis that it breached the CAP code.<\/p>\n
Get Dopa responded to the ASA, stating it intended to present its supplement as a food supplement, not as a treatment for a medical condition. However, the brand did admit that the customer testimonial in the advert could be interpreted to mean that there was a medicinal benefit to taking the supplement.<\/p>\n
It also removed the ad and stated it would not make any future references to ADHD in its marketing.<\/p>\n
The ASA banned the ad, concluding it breached CAP Code (Edition 12) rules 15.1, 15.1.1 (Food, food supplements and associated health or nutrition claims) and 15.7 (Food supplements and other vitamins and minerals).<\/p>\n
It ruled that the ad must not appear again in the form investigated.<\/p>\n
Healthbio<\/strong>
\nThe regulator made a third ruling banning an ad for a food supplement from Healthbio.<\/p>\nA paid-for Facebook ad was posted on 3 June 2025 and showcased an image of a product. Text on the top of the image read: “[5 stars] I\u2019m 50 and I have ADHD. One of my worst traits is that I have very poor memory. It is definitely helping.\u2019 \u2013 Diane F\u201d. Further text stated, \u201cTRY RISK-FREE FOR 30 DAYS\u201d.<\/p>\n
Text in the caption stated,: \u201cNo more brain fog, low energy & drive. You\u2019re only few drops away from entering most enhanced mental and physical state. Ever. Meet Methylene Blue. Discovered in 1876 as a textile \u2018dye\u2019 at first, it didn\u2019t took [sic] long to notice its health elevating effects. Never heard about it? PubMed is literally packed with over 200+ studies of Methylene blue benefits: It has shown to improve: Mood. Feel sustainable uplift in mood, thanks to MB serotonin and dopamine increasing properties. Focus. Improved blood circulation and enhanced oxygen absorption in your brain sharpens your focus thought processing, and decision-making abilities. Memory. Gain amplified capacity to recall and store information.<\/p>\n
“Energy. By improving mitochondrial energy production and ATP, MB delivers a noticeable increase in energy. Breeze through physical challenges and rise above your baseline energy levels. Anti-oxidant. Methylene Blue functions as a robust antioxidant, battling free radicals and safeguarding your cells from oxidative damage. Anti-aging. MB has the unique ability to delay the ageing of your skin by increasing cell longevity, protecting against UV exposure, and accelerating the wound healing process. Learn more about this magical supplement\u201d.<\/p>\n
Healthbio said the marketing drive was intended to run for a “short testing” period, and it did not have “full awareness” of the implications made in the ad. It added that it had reviewed its advertising processes to ensure its campaigns were compliant with ASA and CAP rules.<\/p>\n
The watchdog banned the ad and ruled it must not appear again in the form investigated.<\/p>\n
\n
EllaOla<\/strong><\/p>\n The paid-for Facebook ad for retailer EllaOla was seen in June 2025 and posted by the Facebook account Pure Nutrition Mom. It read: \u201cI tried over 20 vitamins for my daughter with autism\u2026 none worked [\u2026] But this? She has no idea she\u2019s taking it! […] In just a few months, I\u2019ve seen the biggest changes: Fewer meltdowns. More energy & alertness. Even trying NEW foods!\u201d with a blue tick seen alongside each claim. Further text stated, \u201cThank you, EllaOla – this is truly life-changing for sensory-sensitive kids\u201d.<\/p>\n A video accompanying the text showed a mother explaining why mums with children “love” the vitamin. It showed a young girl who was overwhelmed and refusing to eat a plate of strawberries.<\/p>\n The ASA challenged whether the claims breached the code and whether the ad implied that the marketer was “acting for purposes outside business”.<\/p>\n EllaOla responded to the regulator’s inquiries, stating the ad had been taken down and they did not intend to post it again.<\/p>\n According to the watchdog, consumers could understand claims made in the marketing drive to mean that the supplement could manage and treat symptoms of autism. It added that it considered the claims to be medicinal claims.<\/p>\n The CAP Code rules that food, including food supplements, should not claim to prevent, cure or treat symptoms of human diseases. The ASA ruled the ad fell under this prohibition.<\/p>\n It therefore banned the ad, ruling it breached CAP Code (Edition 12) rules 15.1 and 15.1.1 (Food, food supplements and associated health or nutrition claims) and 15.7 (Food supplements and other vitamins and minerals).<\/p>\n The watchdog stated the ad must not appear again in the form investigated. Additionally, the regulator informed EllaOla its advertising should not make health claims for foods or food supplements if they were not listed as authorised in the GB (NHC) Register.<\/p>\n Get Dopa<\/strong><\/p>\n The ASA also banned an ad from Get Dopa for claiming that its products aided in managing symptoms of ADHD.<\/p>\n Its paid-for Facebook ad was seen on 25 June. It featured a woman balancing a Get Dopa packet on her head and text above the image read: \u201c\u2018The perfect gift for anyone with ADHD\u2019 \u2013 delighted customer\u201d.<\/p>\n The caption said:\u00a0 \u201cStruggling to keep up with your busy mind? Get DOPA is a smart supplement thoughtfully designed to support mental clarity, energy, and focus for fast-paced, active minds, including neurodivergent thinkers. Focus your attention. Maintain steady mood & energy levels. Encourage memory and recall. Elevate cognitive performance. Care for your busy brain. Whether it\u2019s juggling a million ideas, managing wild fluctuations in energy, or tackling brain fog, get dopa is here to help you feel more alert, motivated, and in control. Take charge of your busy brain and own your advantage today\u201d.<\/p>\n The campaign was investigated by the regulator on the basis that it breached the CAP code.<\/p>\n Get Dopa responded to the ASA, stating it intended to present its supplement as a food supplement, not as a treatment for a medical condition. However, the brand did admit that the customer testimonial in the advert could be interpreted to mean that there was a medicinal benefit to taking the supplement.<\/p>\n It also removed the ad and stated it would not make any future references to ADHD in its marketing.<\/p>\n The ASA banned the ad, concluding it breached CAP Code (Edition 12) rules 15.1, 15.1.1 (Food, food supplements and associated health or nutrition claims) and 15.7 (Food supplements and other vitamins and minerals).<\/p>\n It ruled that the ad must not appear again in the form investigated.<\/p>\n Healthbio<\/strong> A paid-for Facebook ad was posted on 3 June 2025 and showcased an image of a product. Text on the top of the image read: “[5 stars] I\u2019m 50 and I have ADHD. One of my worst traits is that I have very poor memory. It is definitely helping.\u2019 \u2013 Diane F\u201d. Further text stated, \u201cTRY RISK-FREE FOR 30 DAYS\u201d.<\/p>\n Text in the caption stated,: \u201cNo more brain fog, low energy & drive. You\u2019re only few drops away from entering most enhanced mental and physical state. Ever. Meet Methylene Blue. Discovered in 1876 as a textile \u2018dye\u2019 at first, it didn\u2019t took [sic] long to notice its health elevating effects. Never heard about it? PubMed is literally packed with over 200+ studies of Methylene blue benefits: It has shown to improve: Mood. Feel sustainable uplift in mood, thanks to MB serotonin and dopamine increasing properties. Focus. Improved blood circulation and enhanced oxygen absorption in your brain sharpens your focus thought processing, and decision-making abilities. Memory. Gain amplified capacity to recall and store information.<\/p>\n “Energy. By improving mitochondrial energy production and ATP, MB delivers a noticeable increase in energy. Breeze through physical challenges and rise above your baseline energy levels. Anti-oxidant. Methylene Blue functions as a robust antioxidant, battling free radicals and safeguarding your cells from oxidative damage. Anti-aging. MB has the unique ability to delay the ageing of your skin by increasing cell longevity, protecting against UV exposure, and accelerating the wound healing process. Learn more about this magical supplement\u201d.<\/p>\n Healthbio said the marketing drive was intended to run for a “short testing” period, and it did not have “full awareness” of the implications made in the ad. It added that it had reviewed its advertising processes to ensure its campaigns were compliant with ASA and CAP rules.<\/p>\n The watchdog banned the ad and ruled it must not appear again in the form investigated.<\/p>\nThe mother said: “My daughter has autism, so she really only eats safe foods she likes: chicken nuggets, french fries, and mac and cheese [\u2026] My daughter also has a lot of meltdowns, throwing tantrums and all that stuff. Our paediatrician recommended us to take a multivitamin, since nutrient deficiencies can cause behavioural issues [\u2026] We\u2019ve been using this for about a few months now, and the changes have been incredible. She\u2019s even trying new foods like strawberries!”<\/p>\n
\nThe regulator made a third ruling banning an ad for a food supplement from Healthbio.<\/p>\n