{"id":16317,"date":"2025-11-28T12:02:24","date_gmt":"2025-11-28T12:02:24","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/a-once-in-a-generation-tribal-funding-moment-and-how-cisco-should-show-up\/"},"modified":"2025-11-28T12:02:24","modified_gmt":"2025-11-28T12:02:24","slug":"a-once-in-a-generation-tribal-funding-moment-and-how-cisco-should-show-up","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/a-once-in-a-generation-tribal-funding-moment-and-how-cisco-should-show-up\/","title":{"rendered":"A Once-in-a-Generation Tribal Funding Moment\u2014And How Cisco Should Show Up"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p><em>Co-authored by Alice Sanchez, Co-Lead, Native American Network (NAN); Josh Hammonds, Co-Lead, Native American Network (NAN)<\/em><\/p>\n<p>We are living in a pivotal moment for Tribal Nations. The scale of federal investment\u2014driven by landmark legislation and new policy priorities\u2014is the largest seen in modern history. This moment brings extraordinary progress and promise, but also a deeper need: trusted partners who show up with respect, expertise, and a spirit of service.<\/p>\n<p>This is more than a policy shift; it\u2019s a relationship opportunity. At Cisco, we\u2019re called to demonstrate, in our actions and our approach, exactly who we say we are\u2014by leading with respect, strategy, and service.<\/p>\n<h2>The Current Landscape<\/h2>\n<p>Tribal Nations today are benefitting from historic federal investments, with legislation like the American Rescue Plan (ARPA), the Bipartisan Infrastructure Law, and targeted expansions across agencies. In FY 2024, Congress approved $32.6B in annual Tribal funding for essential programs like healthcare, education, and clean water. These investments are opening new doors for Tribal economic development.<\/p>\n<p>Even more transformative are the unparalleled funding opportunities now available through the National Telecommunications and Information Administration (NTIA). For the first time, the NTIA\u2019s Tribal Broadband Connectivity Program (TBCP) is investing billions directly into Tribal communities, supporting broadband infrastructure, digital inclusion, and workforce development at a scale never before seen. These funds are not just closing the digital divide; they\u2019re laying the foundation for digital sovereignty and economic empowerment.<\/p>\n<p>In addition, new federal funding streams are prioritizing Tribal cybersecurity. As more Tribal Nations come online and digitize essential services, cybersecurity becomes mission critical. NTIA and other agencies are now offering dedicated grants to help Tribes develop cyber defenses, protect their data, and secure the digital future of their communities.<\/p>\n<p>And yet\u2014funding does not automatically equal access.<\/p>\n<h2>What\u2019s Working <strong>(FY26 Federal Funding &amp; Policy Update)<\/strong><\/h2>\n<ul>\n<li><strong>Sustained Federal Investment:<\/strong> Targeted federal funding continues to drive opportunities in infrastructure, climate resilience, and economic recovery, primarily through the Bipartisan Infrastructure Law (IIJA) and American Rescue Plan (ARPA) funds.<\/li>\n<li><strong>Robust Tribal Program Funding:<\/strong> FY26 budget proposals indicate significant, and in some cases increased, funding for Indian Affairs programs, with a strong focus on Tribal Public Safety and Justice.<\/li>\n<li><strong>NTIA Tribal Broadband Revamp:<\/strong> A new $500M+ Tribal Broadband Notice of Funding Opportunity (NOFO) is expected in Spring 2026, streamlining processes and maximizing connectivity for Tribes.<\/li>\n<\/ul>\n<h2>What\u2019s Not Working (Yet)<\/h2>\n<ul>\n<li><strong>Capacity Barriers:<\/strong> Many Tribal Nations face limited staff, grant-writing bandwidth, or administrative infrastructure to pursue and manage these federal dollars.<\/li>\n<li><strong>Funding Gaps:<\/strong> Despite recent increases, most federal programs serving Indian Country remain underfunded relative to needs and treaty obligations.<\/li>\n<li><strong>Reliance on Discretionary Funding:<\/strong> Nearly 69% of Tribal funding depends on annual appropriations, creating instability and exposure to potential shutdowns and cuts.<\/li>\n<li><strong>Digital Equity Funding Uncertainty:<\/strong> Proposed FY26 budgets indicate potential cuts and restrictions for NTIA\u2019s digital equity funding, including a freeze on Digital Equity Act programs.<\/li>\n<li><strong>Policy Streamlining Setback:<\/strong> Executive Order 14112, which previously aimed to streamline funding processes and increase Tribal decision-making power, was rescinded in March 2025, raising concerns about renewed federal interference in Tribal affairs and creating ambiguity for Tribal roles in critical areas such as emergency response and infrastructure funding.<\/li>\n<\/ul>\n<h2>A Note on Workforce Development<\/h2>\n<p>Workforce development is one of the largest hurdles for Tribal governments advancing new technology\u2014especially in IT and cybersecurity. This isn\u2019t about a lack of interest or capability; it\u2019s about capacity, shaped by decades of underinvestment.<\/p>\n<p>Successful partnerships in Indian Country always begin with showing up and offering something of value.<\/p>\n<p>Before we talk about solutions or sales, we offer value:<\/p>\n<ul>\n<li>Educational workshops and learning sessions<\/li>\n<li>Resource kits and funding navigation guides<\/li>\n<li>Peer-based communities like Cisco\u2019s Native American Network (NAN), where Tribal professionals connect and learn<\/li>\n<li>Support with grant identification and training, planning, and strategy\u2014even when it doesn\u2019t generate revenue<\/li>\n<\/ul>\n<p>Relationships precede partnerships. Partnerships are built on trust which must be earned. This approach is both ethical and strategic. In Indian Country, trust is the foundation, and generosity opens the door.<\/p>\n<h2><strong>Bridging the Digital Divide: Cisco &amp; the Pala Band of Mission Indians<\/strong><\/h2>\n<p>Cisco recently partnered with the Pala Band of Mission Indians to launch a pilot project delivering gigabit broadband to 100 homes\u2014using Tarana fixed wireless, Cisco NCS 540 for backhaul, and Meraki WiFi. This effort will soon expand to 800 homes and businesses, paving the way for sustainable, community-managed connectivity.<\/p>\n<p>What made this possible? Trust. Years of underinvestment have made many Tribal communities cautious, but Cisco\u2019s Native American Network and Networking Academy built authentic relationships by centering cultural understanding and community engagement.<\/p>\n<p>Funded by Cisco\u2019s Country Digital Acceleration program and leveraging federal broadband investments, this initiative empowers the Pala Tribe to become its own internet provider\u2014a scalable model other Tribal Nations can follow. It\u2019s proof that leading with partnership and trust can drive enduring, inclusive impact.<\/p>\n<h2>Why It Matters<\/h2>\n<p>Delivering tribal broadband is both good for the communities we serve and good for Cisco\u2019s shareholders. But more importantly, it\u2019s simply the right thing to do. The booking potential for tribal broadband alone is estimated at $400 million, yet there are still 574 federally recognized Tribal Nations in the US\u2014each with unique needs, strengths, and aspirations.<\/p>\n<p>We\u2019ve created a blueprint for planning, funding, designing, implementing, and operating broadband networks. But the work is far from done. This is just the beginning of what\u2019s possible when we lead with humility, learn from our partners, and center our efforts on inclusion and long-term impact.<\/p>\n<h2>Myth vs. Reality<\/h2>\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size: 15px;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Myth<\/strong><\/td>\n<td><strong>Reality<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u201cTribes already have the funding they need.\u201d<\/td>\n<td>Funding exists\u2014access does not. Capacity barriers still limit participation.<\/td>\n<\/tr>\n<tr>\n<td>\u201cWe\u2019ll wait for the RFP.\u201d<\/td>\n<td>By the time the RFP is issued, the solution is usually already shaped.<\/td>\n<\/tr>\n<tr>\n<td>\u201cOnly large tribes benefit from this funding.\u201d<\/td>\n<td>Smaller tribes often need more support\u2014and seek partners who lighten the load.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Why This Matters for Cisco <strong>and Our Community Partners<\/strong><\/h2>\n<p>This is the moment to deliver on who we say we are: partners who lead with humility, support, and expertise\u2014not urgency, pressure, or extraction.<\/p>\n<p><strong>\u00a0<\/strong><strong>Tribal Nations need:<\/strong><\/p>\n<ul>\n<li>Native representation from Cisco in all go-to-market strategies\u2014bringing team members and leaders with decades of direct engagement and, over time, deeply built and established relationships that support working alongside Tribal communities<\/li>\n<li>Culturally competent people leading every sales effort\u2014business in Indian Country is hard won and easily lost without effective cultural competency<\/li>\n<li>Funding support and technical guidance<\/li>\n<li>Scalable solutions that don\u2019t require more staffing<\/li>\n<li>Workforce development and hands-on learning resources<\/li>\n<li>Partners who protect sovereignty and build capacity<\/li>\n<li>Secure, resilient networks to defend against rising cyber threats<\/li>\n<li>Partners who are culturally sensitive and aware\u2014who approach every engagement with respect for Tribal values, traditions, and self-determination<\/li>\n<\/ul>\n<p><strong>Cisco brings:<\/strong><\/p>\n<ul>\n<li>Funding intelligence and strategy, with compliance fluency<\/li>\n<li>A relationship-first model that honors Tribal leadership and self-determination<\/li>\n<li>Deployment models tailored for lean-staffed environments<\/li>\n<li>Education-first outreach<\/li>\n<li>A focus on cybersecurity, leveraging new funding to safeguard Tribal data and digital assets<\/li>\n<li>Proven expertise in broadband connectivity\u2014from planning and funding to implementation\u2014helping Tribal nations bridge the digital divide and build sustainable, community-driven networks<\/li>\n<\/ul>\n<p><strong>What You Can Do Next<\/strong><\/p>\n<ul>\n<li><strong>Learn about Cisco\u2019s Native American Network (NAN):<\/strong> Cisco\u2019s Native American Network (NAN) is a vital community that fosters connections and supports our engagement with Tribal customers, ensuring culturally competent approaches.<\/li>\n<li><strong>Explore Cisco Networking Academy resources:<\/strong> These free training opportunities can empower Tribal members with valuable digital skills\u2014consider how these offerings can meet community needs.<\/li>\n<li><strong>Utilize the Cisco Public Funding Office:<\/strong> The Cisco Public Funding Office provides valuable, up-to-date, no-cost funding resources designed specifically for Tribal communities, helping them navigate opportunities for critical projects.<\/li>\n<li><strong>Read <em>Neither Wolf Nor Dog: On Forgotten Roads with an Indian Elder<\/em> (Kent Nerburn):<\/strong> This book offers invaluable insight into Indian Country\u2019s cultural perspectives and sensitivities, helping you approach partnerships with deeper understanding and respect.<\/li>\n<\/ul>\n<h2>Bottom Line<\/h2>\n<p>This is truly a once-in-a-generation moment. How we show up\u2014how we lead, how we listen, and how we give\u2014will determine whether we\u2019re seen as just another vendor, or as a trusted partner walking alongside sovereign Nations in a time of transformation.<\/p>\n<p>If you\u2019re ready to engage, or if you want support preparing for Tribal outreach, connect with the many Cisco resources available.<\/p>\n<p>We\u2019re here\u2014and we\u2019ll go with you.<\/p>\n<h2>References<\/h2>\n<\/figure><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-authored by Alice Sanchez, Co-Lead, Native American Network (NAN); Josh Hammonds, Co-Lead, Native American Network (NAN) We are living in a pivotal moment for Tribal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16318,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-16317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/16317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=16317"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/16317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/16318"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=16317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=16317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=16317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}