{"id":16192,"date":"2025-11-06T11:34:11","date_gmt":"2025-11-06T11:34:11","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/jason-scot-show-episode-330-chatgpt-instant-checkout-and-recent-tradeshows\/"},"modified":"2025-11-06T11:34:11","modified_gmt":"2025-11-06T11:34:11","slug":"jason-scot-show-episode-330-chatgpt-instant-checkout-and-recent-tradeshows","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/jason-scot-show-episode-330-chatgpt-instant-checkout-and-recent-tradeshows\/","title":{"rendered":"Jason &#038; Scot Show Episode 330 ChatGPT Instant Checkout and recent tradeshows."},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p>A weekly podcast with the latest e-commerce news and events. Episode 330 discusses the launch of ChatGPT Instant Checkout and recent tradeshows including GroceryShop, NRF Europe, and RetailClub.<\/p>\n<p> <span id=\"more-41455\"\/><\/p>\n<p><meta charset=\"utf-8\"\/><strong>Subscribe<\/strong>:<\/p>\n<figure><iframe loading=\"lazy\" style=\"border: none;\" src=\"http:\/\/html5-player.libsyn.com\/embed\/episode\/id\/38475165\/height\/360\/width\/640\/theme\/standard-mini\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/no-cache\/true\/\" width=\"640\" height=\"360\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">?<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">?<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">?<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><\/iframe><\/figure>\n<div class=\"\">\n<div class=\"\">\n<div class=\"\"><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\">0:38\u00a0 <\/span>Welcome to the Json and Scott Show<\/div>\n<div class=\"\"><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\">2:34\u00a0 <\/span>Catching Up After Two Months<\/div>\n<div class=\"\"><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\">2:59\u00a0 <\/span>Insights from NRF Europe<\/div>\n<div class=\"\"><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\">13:22\u00a0 <\/span>Key Takeaways from Grocery Shop<\/div>\n<div class=\"\"><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\">24:09\u00a0 <\/span>Sampling Experiences at Grocery Shop<\/div>\n<div class=\"\"><span class=\"pr-1 cursor-pointer opacity-70 hover:opacity-100\">52:11\u00a0 <\/span>Closing Thoughts and Next Steps<\/div>\n<\/div>\n<\/div>\n<p>Join Jason and Scot as they celebrate recording their first live episode in three years for the Jason &amp; Scot Show! Recorded on Tuesday, September 30th, 2025, this episode captures the excitement of being back together in person and highlights their dynamic discussions on the current state of retail and upcoming trends.<\/p>\n<p>From reminiscing about their podcasting journey since its launch in November 2015, Jason and Scot dive into the latest happenings in the retail space, especially from the two shows they recently attended: NRF Europe and Retail Club. Jason shares insights from his time at NRF Europe in Paris, where he participated in engaging discussions about retail innovations and the necessity of multi-lingual capabilities in a diverse market. With impressive attendance and notable exhibitors, he reflects on the event\u2019s success and the importance of adapting to multiple regional markets within Europe.<\/p>\n<p>Meanwhile, Scot delves into the Retail Club event held at Huntington Beach, California, highlighting its unique vibes with a beachside setup and a focus on AI-driven retail discussions. The event offered a refreshing departure from traditional conferences, focusing on interactive workshops and relationships rather than panels. Together, they explore the implications of AI in retail, including its transformative power over various operational aspects, and the importance of adapting to the evolving marketplace landscape.<\/p>\n<p>Jason and Scot also engage in a lively discussion about AI\u2019s role in shaping customer experiences, their predictions for the future, and how retailers can effectively harness these technologies while remaining competitive. They examine innovations such as electronic shelf labels, which are becoming increasingly prevalent in stores. Scot can\u2019t help but reference his ongoing obsession with the concept of \u201cAgentic Native Vertical Brands,\u201d hinting at the evolving terminology in the retail sphere.<\/p>\n<p>In the latter part of the episode, they discuss their experiences at GroceryShop, where significant trends are emerging in grocery retail\u2014especially regarding macroeconomic conditions, emerging AI technologies, and the vital role of retail media networks. The conversations shed light on how AI can enhance not only the customer experience but also the operational efficiencies of retailers. The broad-impact implications of GLP-1 medications on consumer habits are discussed as well, marking a notable trend in grocery shopping behaviors.<\/p>\n<p>Towards the end of the episode, Jason raises his anticipation for the upcoming trends in commerce, making it clear that the integration of AI into the shopping experience will continue to redefine how retailers operate. From discussions around inventory management, product recommendations, and dynamic pricing to the emergence of social commerce, this episode encapsulates the cutting-edge of the retail landscape.<\/p>\n<p>Tune in for this inspiring and enriching episode filled with insights and excitement around retail innovation! If you haven\u2019t already, subscribe to the Jason &amp; Scot Show for more engaging discussions and updates on the future of retail.<\/p>\n<p>This episode was recorded on September 30th, 2025, at the GroceryShop conference, a fantastic gathering of thought leaders and innovators in the retail space, where Jason and Scot share their unique perspectives and observations on the fast-evolving landscape of retail.<\/p>\n<p>**Episode 330 of the Jason &amp; Scot Show was recorded on Tuesday, October 30th, 2025.**<\/p>\n<p>Join your hosts Jason \u201cRetailgeek\u201d Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.<\/p>\n<p><h2 class=\"uagb-heading-text\">Transcript<\/h2>\n<\/p>\n<p>Jason<\/p>\n<p>[0:23]Welcome to the Json and Scott show this is episode 330 being recorded on Tuesday September 30th that\u2019s a lot of threes<\/p>\n<p>[0:38]<\/p>\n<p>Welcome to the Json and Scott Show<\/p>\n<p>Jason<\/p>\n<p>[0:32]I\u2019m your host Jason retail gee Goldberg and as usual I\u2019m here with your co-host Scott Wingo.<\/p>\n<p>Scot<\/p>\n<p>[0:38]Hey Jason and welcome back Json and Scott show listeners if this episode sounds a little different to you it\u2019s because Jason and I are in the same room which hasn\u2019t happened I asked our, analyst team which includes chatgpt.<\/p>\n<p>Jason<\/p>\n<p>[0:53]The Json and Scott show historian.<\/p>\n<p>Scot<\/p>\n<p>[0:55]Yes and the historian said that our last episode recorded live was episode 292 which was came out on June 13th 2022 so it\u2019s been 3 years um since we did a live 1 and that was about I think we\u2019re at shop talk back then 1 of the, the shutter.<\/p>\n<p>Jason<\/p>\n<p>[1:15]Which might have been in the same venue as probably in in.<\/p>\n<p>Scot<\/p>\n<p>[1:18]Have been in the Mandalay Bay you never know.<\/p>\n<p>Jason<\/p>\n<p>[1:20]Yeah we we are in a fancy suite and I feel like we have we\u2019ve recorded before in fancy we get invited in nice places.<\/p>\n<p>Scot<\/p>\n<p>[1:27]We do I\u2019m having vuja de yeah yeah the and another note I don\u2019t know if you realize but a lot of people say how long have you guys been doing this and I looked that up our first episode dropped on November 14th 2015 where we talked about the first singles day which this crazy company in China called Alibaba had come up with this clever way of promoting themselves so that, we are coming up dangerously close on a 10 year anniversary doing this.<\/p>\n<p>Jason<\/p>\n<p>[1:54]I know it\u2019s it\u2019s remarkable to think about I don\u2019t.<\/p>\n<p>Scot<\/p>\n<p>[1:57]It feels like 20 years I kept I kept saying in my head it actually started earlier because I have this whole story we were on the shop.org board and but then this like actually having a good bit after that.<\/p>\n<p>Jason<\/p>\n<p>[2:08]Yeah yeah uh I felt old back then but we were totally Young.<\/p>\n<p>Scot<\/p>\n<p>[2:11]But yeah I think we\u2019re getting younger now though we got Benjamin where Benjamin Button podcasters.<\/p>\n<p>Jason<\/p>\n<p>[2:16]I like it.<\/p>\n<p>Scot<\/p>\n<p>[2:18]So we have a thousand things to catch up it\u2019s something about 2 months.<\/p>\n<p>Jason<\/p>\n<p>[2:21]Going to be a 6 hour show.<\/p>\n<p>Scot<\/p>\n<p>[2:22]Well I made sure that we did this when you were hungry so we have a time box of how long you can.<\/p>\n<p>Jason<\/p>\n<p>[2:29]Before I get hangry before hungry goes to hangry okay.<\/p>\n<p>Scot<\/p>\n<p>[2:32]Yep so I\u2019m going to give it like 30 to 40 minutes.<\/p>\n<p>[2:34]<\/p>\n<p>Catching Up After Two Months<\/p>\n<p>Jason<\/p>\n<p>[2:34]All right I\u2019ll let you be the judge.<\/p>\n<p>Scot<\/p>\n<p>[2:35]So we could we could do some speed rounds so I had on the topics here the cover so first of all it\u2019s been 60 days and you\u2019ve been to about 820 places so I want to get any kind of updates on that and then we actually went to 2 different shows we could talk about I went to retail Club and then you went to someone something in Paris that was so fancy I can\u2019t even say the name of it.<\/p>\n<p>[2:59]<\/p>\n<p>Insights from NRF Europe<\/p>\n<p>Jason<\/p>\n<p>[2:57]Yeah it\u2019s really tricky it\u2019s called um NRF Europe.<\/p>\n<p>Scot<\/p>\n<p>[3:00]There you go yes in a you Europe yeah so I want to hear what all is going on in Europe so let\u2019s start there so how was internet Europe.<\/p>\n<p>Jason<\/p>\n<p>[3:10]Yeah so this is the first year of interf having a show in Europe uh obviously they\u2019ve had Big Show here in the US for.<\/p>\n<p>Scot<\/p>\n<p>[3:17]Is it like a franchise with the Big Show or a totally different vibe.<\/p>\n<p>Jason<\/p>\n<p>[3:19]No it totally is uh so big show is a 100 years old which is crazy to think about.<\/p>\n<p>Scot<\/p>\n<p>[3:24]I know it\u2019s not replacing Big Show but yeah.<\/p>\n<p>Jason<\/p>\n<p>[3:27]And so then last year they did a Asia show they did a show in Singapore um which shockingly you and I were not invited to I don\u2019t believe, yeah but I here by all accounts it was just excellent and well attended and so they\u2019re now trying to have a show on the 3 big continents so they\u2019re trying to have a show on Europe and so the first year was in Paris which is as you know the mothership for my, my corporate over awards at pubis.<\/p>\n<p>Scot<\/p>\n<p>[3:52]Ah I see why you went.<\/p>\n<p>Jason<\/p>\n<p>[3:53]Uh well it was.<\/p>\n<p>Scot<\/p>\n<p>[3:53]Now to see you rub elbow.<\/p>\n<p>Jason<\/p>\n<p>[3:55]Yeah yeah yeah so I had some clients that were interested in going so we we all went together and got a chance to speak on the stage and I would say for the first year of a show, it was it was impressive like the if I dropped you in the middle of the trade show for you would have felt very familiar there were quite a few vendors that were like pretty you know big robust booths there were a lot of attendees perusing and learning new stuff, they\u2019re probably there were some good stage content there was probably less tracks than say a Big Show in New York um, I would I would say like for the first year of a show it was super impressive.<\/p>\n<p>Scot<\/p>\n<p>[4:31]Cool did it have 8000 Brazilians.<\/p>\n<p>Jason<\/p>\n<p>[4:34]They did not there were a lot of foreign languages, 1 of which was English um but yeah 1 of the challenges you know Everyone likes to always think of Europe as a place and it really isn\u2019t right like and and so particularly in retail, there\u2019s big retailers in Germany that don\u2019t do business in France or England and so you you know you had a lot of attendees that were, like very regionalized and so in some.<\/p>\n<p>Scot<\/p>\n<p>[5:00]And European.<\/p>\n<p>Jason<\/p>\n<p>[5:00]Yeah yeah and so you know poor if you\u2019re an exhibitor which you and I both made a living as exhibitors in the past, you know you have to have 3 different language speakers that at least in the booth and.<\/p>\n<p>Scot<\/p>\n<p>[5:11]Good news is all these people in Europe can speak multiple languages I don\u2019t know how they do it I can speak barely speak English.<\/p>\n<p>Jason<\/p>\n<p>[5:16]Yes I believe my boss speaks about 5 languages better than I speak 1 which is annoying.<\/p>\n<p>Scot<\/p>\n<p>[5:20]Yep and then did did you do content or you were there more on the spectating side.<\/p>\n<p>Jason<\/p>\n<p>[5:24]No so I did a a session on the the big stage with the the chief experience officer from Sam\u2019s Club, so Diana Marshall so she\u2019s awesome she she owns all customer experience at at their clubs and so she had her team came we did a retail Safari we visited a bunch of uh retail in France, and we had a fancy dinner with my boss at our corporate headquarters the pubis corporate headquarters is 33 Shams to a it\u2019s a.<\/p>\n<p>Scot<\/p>\n<p>[5:55]Oh very nice that sounds fancy.<\/p>\n<p>Jason<\/p>\n<p>[5:56]Yeah it\u2019s a pretty prestigious retail shop and we we actually do run a shop there we have store called pubis drugstore that we\u2019ve been running since 1954.<\/p>\n<p>Scot<\/p>\n<p>[6:05]Wow any JS cargo or is that just cliche.<\/p>\n<p>Jason<\/p>\n<p>[6:09]No they so there is also a restaurant at pubis on the shanto and they do serve as escargot so yes I would probably just get a burger but you I know have a much more refined pallet.<\/p>\n<p>Scot<\/p>\n<p>[6:19]Les Big Mac and.<\/p>\n<p>Jason<\/p>\n<p>[6:23]The deluxe there right because no.<\/p>\n<p>Scot<\/p>\n<p>[6:25]Yeah I can\u2019t remember the whole thing and then uh so Sam\u2019s isn\u2019t in Europe so she they were just kind of bringing the US perspective.<\/p>\n<p>Jason<\/p>\n<p>[6:32]Yeah yeah and they are they\u2019re in a number of other markets not Europe at the moment but yeah so they were they were going as the Learners and and sharing some of the the innovations that they\u2019re doing there so.<\/p>\n<p>Scot<\/p>\n<p>[6:42]Have clubs even jumped to Europe is that a thing.<\/p>\n<p>Jason<\/p>\n<p>[6:44]It is a smart thing there are some clubs there\u2019s kind of like some B2B wholesale clubs like restaurant supplies and things like that are a little more popular the, retail specific clubs not in the same way we have here,<\/p>\n<p>[7:04]<\/p>\n<p>Retail Club Experience<\/p>\n<p>Jason<\/p>\n<p>[7:00]there\u2019s a lot of retailers that are trying to add paid membership options as a step up.<\/p>\n<p>Scot<\/p>\n<p>[7:05]Mhm interesting, cool well on the retail Club this was a new show from the founders of shop talk and grocery shop so Anil Christina and I forget the other 2 but the same team and it\u2019s interesting I didn\u2019t know that she probably knew this but when they sold that to what is it hive.<\/p>\n<p>Jason<\/p>\n<p>[7:23]Hi via or hi Maybe.<\/p>\n<p>Scot<\/p>\n<p>[7:25]Hi I don\u2019t know how to say it so they sold those 2 shows to an event group or they kept underlying technology so the technology that they had to develop for the way they do apps and I\u2019ve been in these meetups it was kind of the same platform so it had an odd familiarity to it but what they decided to do is make it kind of a, like a getaway or an escape type of a thing so it was a very unusual in that a it wasn\u2019t a convention center and it was on the beach and when we were deciding if we wanted to go, I love different so we decided to go all in on my new company refi by and I couldn\u2019t really Envision it until we got there but it was at Huntington Beach which was really cool and there\u2019s a.<\/p>\n<p>Jason<\/p>\n<p>[8:03]Southern California.<\/p>\n<p>Scot<\/p>\n<p>[8:04]Yeah so it goes Pacific Coast so there\u2019s hotels Pacific Coast Highway and then there\u2019s like a parking lot kind of a thing in some areas that some areas there\u2019s peers and stuff but there\u2019s a little parking area there for beachgoers and then there\u2019s a very long beach and then those so actually we\u2019re on the beach we were in that little parking lot so they take over a stretch of that parking lot and they converted into a trade show with tents and all kinds of things so it was really a lot of fun it was way more, boutiki kind of reminded me of the very early shop talk where you know I think was was that like a under a thousand people and there was also that summer in RF show that had this kind of Boutique Vibe I can\u2019t remember the.<\/p>\n<p>Jason<\/p>\n<p>[8:41]Like the merchandise Summit the waiter became Nexus yeah.<\/p>\n<p>Scot<\/p>\n<p>[8:44]Yeah yeah that where it just kind of felt like more approachable like you kind of you knew like if you knew 20 people you could kind of meet everybody that you want.<\/p>\n<p>Jason<\/p>\n<p>[8:53]Was there like 1 track of content so or were there multiple things going on at the same time.<\/p>\n<p>Scot<\/p>\n<p>[8:57]The whole thing was AI so so that\u2019s why it was in our sweet spot but within their they did have several tracks and it was less their whole be different part was shop talk into some extent grocery shop have largely turned into panel, Channel driven discussions so they were kind of like the you know not panels so there was a lot of workshops a lot of retailers presenting with vendors kind of in concert with each other type things and then there were like some expert areas where we could just sit and talk about different topics and I led 1 of those on you know where it was funny they had someone.<\/p>\n<p>Jason<\/p>\n<p>[9:30]You had a controversial topic.<\/p>\n<p>Scot<\/p>\n<p>[9:31]Yeah and and you know they just kind of said could I talk about it I was like sure I\u2019ll take any side of an argument as you as you well know so you know and I think it kind of got spurred by I had Roy Rubin founder of Magento on my retail gentic podcast and he kind of said he sees a day where we may not have websites at all and they\u2019ll be the first billion dollar kind of a digitally native vertical brand, there\u2019s probably some new name for this maybe AI we\u2019ll we\u2019ll use and without a website so it\u2019s just going to sell directly to Consumers maybe through social and or and on social you don\u2019t really need a website like Tik Tok shop um someone has to check out but you know, we won\u2019t count that.<\/p>\n<p>Jason<\/p>\n<p>[10:09]Agentic First Commerce.<\/p>\n<p>Scot<\/p>\n<p>[10:10]That can be hosted by some you know in any Some Cloud somewhere or stripe or something and then over on the Gen AI side eventually you\u2019ll be able to transact this was recorded a while ago and so so they they kind of thought that was an interesting point to discuss so they simultaneously and I think they may have should have stacked these in hindsight but they had a guy from Skechers kind of saying no websites will never go away and here\u2019s why, and then I had to do the side of the argument that you know yes we won\u2019t have websites so it was it was a fun to.<\/p>\n<p>Jason<\/p>\n<p>[10:38]You are Roy Rubin in this scenario.<\/p>\n<p>Scot<\/p>\n<p>[10:40]I I was a Roy Rubin yes I got to put on his shoes they were a little small for me but but I I suffered through.<\/p>\n<p>Jason<\/p>\n<p>[10:45]Prestigious though yeah I\u2019m coining it right now A nvb agentic native vertical brand.<\/p>\n<p>Scot<\/p>\n<p>[10:52]All right I like it let\u2019s go buy the domain name all right do we do AI or calm I guess it doesn\u2019t matter if there\u2019s not gonna be a website.<\/p>\n<p>Jason<\/p>\n<p>[10:59]No yeah you don\u2019t you don\u2019t need a URL you just need a AC you just need a ACP stack.<\/p>\n<p>Scot<\/p>\n<p>[11:02]Forget domain names Okay cool so it was a lot of fun so it was really good and for us for my company it was great because it was everyone in retailers and Brands is thinking about this so so they were our people so it was great.<\/p>\n<p>Jason<\/p>\n<p>[11:15]And did you guys use that occasion to Launch.<\/p>\n<p>Scot<\/p>\n<p>[11:18]We did yes so it kind of worked out that having done 5 software companies this is a strange 1.<\/p>\n<p>Jason<\/p>\n<p>[11:24]You\u2019re going to get it right eventually.<\/p>\n<p>Scot<\/p>\n<p>[11:26]Well it changes every time so I don\u2019t think I will the engineers because everything we\u2019re doing is AI augmented they\u2019re using you know clogged code and and these types of things.<\/p>\n<p>Jason<\/p>\n<p>[11:39]So not Cobalt.<\/p>\n<p>Scot<\/p>\n<p>[11:39]No not Cobalt there wasn\u2019t really in the consideration set but you know maybe next time or maybe if you start a company you could, and so they\u2019re going, they\u2019re going fast but then they\u2019ll hit a slow spot so it\u2019s like hard to time so as we got closer we realized if we really, push some things hard we could launch at the show so it worked out to be a perfect time for us to launch our product I was also worried it\u2019s been kind of like 1 of the worst kept secrets in in my world that chat CBT is working on a checkout, felt like that would create a you know a blast zone and as a small company it\u2019s very hard to get a pressure release out that, doesn\u2019t land in the blast zone of a big company doing something so it worked out great we were not in the blast zone and then I think what are we 3 weeks later while we record this yesterday that actually dropped on the 29th so September 29th so this our release.<\/p>\n<p>Jason<\/p>\n<p>[12:32]So mark that day and.<\/p>\n<p>Scot<\/p>\n<p>[12:40]So that was good so that was well received and we got to finally you know kind of reveal what we\u2019ve been working on and and share to the world kind of our take on things so it\u2019s been a lot of fun.<\/p>\n<p>Jason<\/p>\n<p>[12:49]Well congratulations on that it\u2019s exciting I\u2019ve I have some fomo for not being able to go to retail Club.<\/p>\n<p>Scot<\/p>\n<p>[12:55]Yeah next year we\u2019ll have to you know tell your boss no more Paris or maybe they won\u2019t line up so we\u2019ll have to kind of see how it lines up next year.<\/p>\n<p>Jason<\/p>\n<p>[13:02]Yeah yeah yeah we\u2019ll have to see I think interf is going back to Paris next year I don\u2019t know what the plan is after next year like it might move around in Europe or something.<\/p>\n<p>Scot<\/p>\n<p>[13:09]Yeah seems like they have NFL level aspirations to expand the brand which is which is smart.<\/p>\n<p>Jason<\/p>\n<p>[13:14]All those 3 letter acronym organizations are very similar.<\/p>\n<p>Scot<\/p>\n<p>[13:18]Hey if the NFL can do it the NRF can.<\/p>\n<p>[13:22]<\/p>\n<p>Key Takeaways from Grocery Shop<\/p>\n<p>Jason<\/p>\n<p>[13:20]Yeah they even have some of the same letters in common.<\/p>\n<p>Scot<\/p>\n<p>[13:22]Kind of they absolutely do cool so let\u2019s kind of let\u2019s keep the road trip fibs going and let\u2019s talk about the road trip we\u2019re on right now how what are some of your key takeaways from grocery shop.<\/p>\n<p>Jason<\/p>\n<p>[13:35]Yep so as you you just alluded to we are at grocery shop which is the, the digital food show saying food because well it\u2019s mostly grocery I think there\u2019s increasing amount of kind of digital restaurant coverage here as well, and the I\u2019d say the topics here are pretty predictable I would have came in expecting 3 big topics I would have expected a lot of discussion about macroeconomics and, tariffs and pivots to more value Brands and private labels and all of that I would have expected of course a lot of conversation about AI, you you and I are like pretty pretty deep in it but like to a lot of other people AI might mean like, process enablement and making your employees better and making content more efficiently and all this stuff it might not necessarily mean, net new consumer behaviors replacing websites and stuff like that but I would have expected a lot of AI stuff and then retail media networks and for sure if you go look at, money spent on this show all the big sponsors and exhibitors it\u2019s so funny because it used to be a bunch of vendors that were trying to sell stuff to Walmart and instacart and and all these big retailers now it\u2019s all the big retailers spending money trying to sell stuff to to all the the brands because it\u2019s all Walmart connect and and door Dash ads that are that are the big big signature sponsors.<\/p>\n<p>Scot<\/p>\n<p>[15:02]Yeah I think the brands must feel very excited to be be be you know sought after so much for this or.<\/p>\n<p>Jason<\/p>\n<p>[15:08]Yeah I think there\u2019d be more excited if if they didn\u2019t feel like a wallet.<\/p>\n<p>Scot<\/p>\n<p>[15:12]Yes yeah yeah yeah that\u2019s true and then because retail media networks is so popular and you\u2019re now known as the guy that\u2019s anti- retail media Network do they throw tomatoes at you when you walk by or how does how does that go for you this is a tough gig for you.<\/p>\n<p>Jason<\/p>\n<p>[15:24]Yeah no I mean obviously my my opinions and optimism about retail media networks are a lot more nuanced than like you you like to portray them.<\/p>\n<p>Scot<\/p>\n<p>[15:36]No it\u2019s Curie blame but I\u2019m curious I knew that.<\/p>\n<p>Jason<\/p>\n<p>[15:37]No no I think Kerry and I agree more than we disagree um and I think things are, things play out wildly different than I expect all the time I just want to be totally clear anyone that listens to our.<\/p>\n<p>Scot<\/p>\n<p>[15:49]We do have our annual predictions which you\u2019re not very good at let\u2019s.<\/p>\n<p>Jason<\/p>\n<p>[15:53]Episode every year knows.<\/p>\n<p>Scot<\/p>\n<p>[15:54]The tenure balance on.<\/p>\n<p>Jason<\/p>\n<p>[15:56]Side note I\u2019m super pissed because I feel like my prediction for like 8 of our ten years was that this is going to be the year of electronic shelf labels, and I I got tired of losing that prediction so I stopped saying it but like I\u2019d say about 75% of the booths at this show and 100% of the booths at interf Europe were electronic shelf label booths.<\/p>\n<p>Scot<\/p>\n<p>[16:14]I was going to tell you I saw these really nice color ones and I thought oh I got, tell Jason but I figured you already if I ever send you a picture you\u2019re like oh that\u2019s an ABC 123 and it you know that\u2019s old technology and blah blah blah so I feel like you\u2019ve already seen it there are I\u2019ve been impressed by the number of digital shelf things on the show.<\/p>\n<p>Jason<\/p>\n<p>[16:33]Yeah well at the at the risk of digressing even further I get to work with a bunch of like really smart interesting people and 1 of the favorite people I get to work with is this Legend in our industry named Andy Murray and Andy, founded a a 1 of the original Shopper marketing agencies called Saatchi X he\u2019s the former Chief marketing officer Walmart he ran Asda in the UK so like a a true legit retail Legend and he calls me about once a week right now and he\u2019s like super excited he\u2019s like dude there\u2019s this new thing called electronic shelf labels and I think I think they\u2019re going to change the world.<\/p>\n<p>Scot<\/p>\n<p>[17:08]It\u2019s obviously doesn\u2019t listen to our podcast because you\u2019ve been talking about this for 10 years.<\/p>\n<p>Jason<\/p>\n<p>[17:11]Exactly and I\u2019m like I\u2019m trying to politely say yeah yeah I agree Andy I\u2019m pretty pretty excited it\u2019s a thing.<\/p>\n<p>Scot<\/p>\n<p>[17:18]And listeners can\u2019t hear you but you\u2019re very dapperly dressed you\u2019ve got a pocket square which is unusual and you\u2019re wearing some branded socks which is not unusual but you gave a really nice panel today that I saw or I guess a fireside chat is a better branding of the.<\/p>\n<p>Jason<\/p>\n<p>[17:32]There was no fire involved I almost none of the Fireside Chats.<\/p>\n<p>Scot<\/p>\n<p>[17:35]Virtual and no fire fireside chat and then sadly I didn\u2019t get in until and I missed your first thing so you\u2019re and then you have something tomorrow so run listeners through the 3 things you you have 2 you\u2019ve talked about and 1 coming up.<\/p>\n<p>Jason<\/p>\n<p>[17:49]You\u2019re overselling me I had 2 things so I had had 1 today and so we had a panel with the the head of Ecom at Sam\u2019s Club, and so everything Sam\u2019s Club.<\/p>\n<p>Scot<\/p>\n<p>[18:01]It was a panel yeah.<\/p>\n<p>Jason<\/p>\n<p>[18:02]Yeah if if people if people aren\u2019t keeping pubis track, Sam\u2019s Club\u2019s a new pubis is called so we\u2019ve been working with Walmart for a long time and we were very honored to to add Sam\u2019s Club to the portfolio this year so so I\u2019ve been getting to spend a lot more time with those folks, so so this panel was on kind of seamless on Omni Channel experiences and the the evolution of, of that whole thing and so we wanted a retailer and a brand so the the retailer was Sam\u2019s and the brand was Marzetti foods which Marzetti is beloved manufacturer of many of the sauces that we eat both, both the the grocery sauces but all the restaurant branded sauces most so for you and I most relevantly all the Chick-fil-A sauces.<\/p>\n<p>Scot<\/p>\n<p>[18:44]I heard that the Chick-fil-A 80 gallon Ranch squirty thing is very popular in my house people we drink the ranch dressing the ranch I guess it\u2019s a dip by the gallons so thanks to those folks yeah.<\/p>\n<p>Jason<\/p>\n<p>[18:56]I might know a guy if you if you if you need a connection that could be.<\/p>\n<p>Scot<\/p>\n<p>[19:00]Sadly I don\u2019t think I can carry that much on the plane on the way.<\/p>\n<p>Jason<\/p>\n<p>[19:02]No hopefully hopefully they they ship yeah so that was the panel today and uh.<\/p>\n<p>Scot<\/p>\n<p>[19:08]Now are we using Omni Channel harm like when I was last in deep and e-commerce that was on the way out everyone was like saying harmonized like what\u2019s the latest lingo on the.<\/p>\n<p>Jason<\/p>\n<p>[19:16]Uh so yeah so I don\u2019t like to get into all the buzzword Bingo the none of these words are perfect I hate all these words a lot of people still use Omni Channel if you were going to use something new it might be connected Commerce.<\/p>\n<p>Scot<\/p>\n<p>[19:31]Hmm I like that.<\/p>\n<p>Jason<\/p>\n<p>[19:33]The 1 that has the most momentum at the I am glad to be rid of the word channel so like, you and I are super old we started out at multi-channel and then multi-channel became cross Channel and then cross Channel became Omni Channel I did another event earlier this year and someone\u2019s like, what\u2019s your what\u2019s your best advice for Omni Channel and I said don\u2019t do it and there and they looked at me very disappointed like that wasn\u2019t in the rehearsal um, and what I mean by that is like all this emphasis on the wrong on the wrong thing like that retail used to be about channels and you had 1 guy that owned the catalog and 1 guy that owned the stores and then eventually e-commerce when it became a thing and, all all of those those divisions are sort of meaningless at this.<\/p>\n<p>Scot<\/p>\n<p>[20:17]It was vertical and now it\u2019s all horizontal yeah yeah and what\u2019s tomorrow about.<\/p>\n<p>Jason<\/p>\n<p>[20:22]Yeah so tomorrow is the 1 I think you\u2019re you\u2019re going to miss it but I think it\u2019s the 1 you\u2019d be more interested in its kind of the expanding Universe of Commerce touch points so there\u2019s 1 I don\u2019t know if you\u2019ve heard, yeah yeah um, yeah uh so so social commerce um so 1 I have 3 panelists 1 of the panelists is Tik Tok shop uh.<\/p>\n<p>Scot<\/p>\n<p>[20:45]Which you and Sutra both said would never be a thing I just want to put that back onto the record.<\/p>\n<p>Jason<\/p>\n<p>[20:50]Yeah I feel like you.<\/p>\n<p>Scot<\/p>\n<p>[20:51]People don\u2019t go to a cocktail party to buy stuff that may have been tsukareta quote.<\/p>\n<p>Jason<\/p>\n<p>[20:56]Yeah um I think you might be putting some words in my mouth.<\/p>\n<p>Scot<\/p>\n<p>[20:57]But you strongly agreed you guys.<\/p>\n<p>Jason<\/p>\n<p>[21:00]I will acknowledge that like I definitely have never been the most bullish on Commerce on the social platforms and in spite of my lack of optimism Tik Tok shop is wildly successful.<\/p>\n<p>Scot<\/p>\n<p>[21:12]They pulled it off.<\/p>\n<p>Jason<\/p>\n<p>[21:13]Total total props to them and so there\u2019s a lot I think we can learn from their execution side note you\u2019re helping me practice because I somehow from their birth have mispronounced them Tik Tok shops plural, yes yes yes so I\u2019m desperately trying to to reform my pronunciation yeah I\u2019m sure I will.<\/p>\n<p>Scot<\/p>\n<p>[21:34]Good luck tomorrow if you if you think too much about it you\u2019re sure to.<\/p>\n<p>Jason<\/p>\n<p>[21:37]I\u2019m I\u2019m sure I will blow it on stage yeah so we\u2019re gonna we\u2019re gonna talk about those sort of expanding social channels, door Dash will be on the panel and we\u2019re like increasingly like that\u2019s a Commerce Channel Beyond restaurants and ready to eat food and.<\/p>\n<p>Scot<\/p>\n<p>[21:53]This is exciting today I saw the announced an autonomous delivery robot that can go on a bike lane and it\u2019s really cute it\u2019s got like little it looks kind of like a mini Herbie the Love Bug and so it\u2019s got like these 2 cute little big eyes that are at sensors and it looks like it zips in these bike Lanes so it\u2019s not like 1 of those slow little tank looking, you see so that could be an interesting topic.<\/p>\n<p>Jason<\/p>\n<p>[22:14]Yeah yeah yeah I will have to add that to the to the the discussion guide for tomorrow and then we have ELCA shop who\u2019s from Elf Beauty uh and so.<\/p>\n<p>Scot<\/p>\n<p>[22:24]Oh we should have her on the podcast if you could swing it.<\/p>\n<p>Jason<\/p>\n<p>[22:28]That\u2019s a great idea I will see what I could do to make that happen listeners tune in.<\/p>\n<p>Scot<\/p>\n<p>[22:31]Do you have special so today you wore your Sam\u2019s socks do you have Tik Tok Elf or doordash socks or pubis.<\/p>\n<p>Jason<\/p>\n<p>[22:41]I don\u2019t because I I don\u2019t really Pander to panels panelists I Pander to poop as this client.<\/p>\n<p>Scot<\/p>\n<p>[22:48]Got to be a client to get the socks I got it all right we got to get you some Json and Scott show is like a if there\u2019s no 1 you\u2019re pandering to you could slot us on.<\/p>\n<p>Jason<\/p>\n<p>[22:54]Ooh I should I do have Jason socks grocery shop gives you weird.<\/p>\n<p>Scot<\/p>\n<p>[22:58]I have Jason.<\/p>\n<p>Jason<\/p>\n<p>[22:59]Weird speaker gifts every year right and so 1 year it was these cool like aprons and oven mitts, it it\u2019s kind of jumped the shark because you know what it was this year it was soap in the shape of a Frozen TV dinner so like a Saulsbury.<\/p>\n<p>Scot<\/p>\n<p>[23:16]I got that and I was like what and it smelled kind of funky.<\/p>\n<p>Jason<\/p>\n<p>[23:19]Yes it was not a appealing looking or appetizing in any way sort of thing but 1 of the years here at grocery shop it was socks with your grocery shop character on them.<\/p>\n<p>Scot<\/p>\n<p>[23:31]Nice very cool this is my first grocery shop and my favorite part of this show is all the free samples of food I\u2019ve been I did not know that was a thing so I would go into a talk and there\u2019d be a bag of Cheetos, um the Cheetos Naturals order of those are called those are actually delicious.<\/p>\n<p>Jason<\/p>\n<p>[23:46]Yes I also can recommend.<\/p>\n<p>Scot<\/p>\n<p>[23:48]Had to pause myself not to eat the whole bag I looked at the calories I was like oops this is a this is.<\/p>\n<p>Jason<\/p>\n<p>[23:52]The side note to to my friends that live you can explain this to me there are 3 servings in that bag each serving is 110 calories but the bag is 390 calories.<\/p>\n<p>[24:09]<\/p>\n<p>Sampling Experiences at Grocery Shop<\/p>\n<p>Scot<\/p>\n<p>[24:04]I also saw that and I thought well maybe that includes eating the bag or something or maybe it\u2019s like a fractional or.<\/p>\n<p>Jason<\/p>\n<p>[24:09]I\u2019m assuming if you eat the whole bag at once that you\u2019re burning more calories or something I don\u2019t I don\u2019t know.<\/p>\n<p>Jason<\/p>\n<p>[24:21]And buy samples I think you like there\u2019s there are a lot of food samples and stuff but in the store of the future there\u2019s a lot of grocery shop swag samples is that what you meant or oh okay.<\/p>\n<p>Scot<\/p>\n<p>[24:29]Oh no there\u2019s like actual food yeah I got some Sasquatch soap I got I\u2019ve always wanted to try that but not like Risk a whole bar and then there was a couple food items I thought well I\u2019ll try these so yeah I actually didn\u2019t get in the swag, you there was a limit of 5.<\/p>\n<p>Jason<\/p>\n<p>[24:44]Uh I don\u2019t think they\u2019re here this year but last year uh feastables was here in a big way which made me very very popular in my family yeah yeah we should get him on the podcast.<\/p>\n<p>Scot<\/p>\n<p>[24:48]Ooh Mr Beast he\u2019s from North Carolina yeah Greensboro Greenville I\u2019ll work on it.<\/p>\n<p>Jason<\/p>\n<p>[24:58]There\u2019s no entrepreneur in that neck of the woods that doesn\u2019t Revere Scott Wingo come on.<\/p>\n<p>Scot<\/p>\n<p>[25:02]Well I think he\u2019s way on some other level than I am what other content did you get a chance to check out.<\/p>\n<p>Jason<\/p>\n<p>[25:09]So I I have tried to consume as much content as possible um so.<\/p>\n<p>Scot<\/p>\n<p>[25:14]LinkedIn feed has been a just like a a buffet of of grocery shop content it\u2019s been great.<\/p>\n<p>Jason<\/p>\n<p>[25:19]I try I try to pick out some interesting Snippets from each thing I sit in on and share them I feel like there\u2019s you know what\u2019s competing with me now is the darn AI, so at every and I think this is just going to be a thing in the future at every 1 of these sessions there\u2019s now a bunch of people with their phones or laptop open and they\u2019re recording the session and the, the stupid AI robot is writing like, a summary of the content which I\u2019m totally fine with and that\u2019s useful and I\u2019m grateful to have all those in my library but then they have them plumbed to a workflow where it\u2019s generating an automatic LinkedIn post, and so there you yeah they\u2019re now.<\/p>\n<p>Scot<\/p>\n<p>[25:58]It\u2019s not as witty as you can\u2019t can\u2019t possibly be.<\/p>\n<p>Jason<\/p>\n<p>[26:00]I feel like I\u2019m sure I\u2019m going to lose in the long run but right now I feel like my curation still has some some advantages.<\/p>\n<p>Scot<\/p>\n<p>[26:07]You know the AI can\u2019t get humor the store off on that even the grow which is supposed to be the funny 1.<\/p>\n<p>Jason<\/p>\n<p>[26:11]A lot of people in my family would say the same about me yeah but they\u2019re giggling when they say it so I feel like I\u2019m winning when when someone\u2019s giggling while they\u2019re saying you\u2019re not funny exactly exactly.<\/p>\n<p>Scot<\/p>\n<p>[26:20]Rings the whole joke the whole purpose anything stand up.<\/p>\n<p>Jason<\/p>\n<p>[26:25]So a topic that I should have anticipated that came up that was maybe not on my radar ahead of time is, the impact of glp1 on this industry um and so obviously intuitively it makes sense but I like the scope of the numbers is somewhat startling so like 1 out of every 8 Americans is on a glp1 and depending on what stats you believe, they consume 20% less calories or spend 10% less at the grocery store and so there are all these companies that you\u2019re either a glp1 headwind company or a glp-1 Tailwind company so if you have, high fiber products or nutrient-dense products or products that help remediate this the digestive symptoms, it\u2019s a huge Tailwind if you\u2019re you know unhealthy calories or alcohol it\u2019s a very real headwind and, most of the big Grocers have now said that they can like absolutely see the impact of glp1 in their their shopping data.<\/p>\n<p>Scot<\/p>\n<p>[27:31]That is interesting yeah Yeahs on my side it retail, Club I kind of started this mental framework of the AI having kind of 3 subsections so there\u2019s like a lot of you know back office optimization things like pricing and store allocations and supply chain and all that and then there\u2019s like a level up it\u2019s kind of like from there up to the home page so there\u2019s, tons of vendors that have taken what I call the conversion enhancers, come out with a better recommendation engine a better on-site search engine a better lots of on-site chats trying to copy Rufus and Sparky type things so on and so forth and then you have the stuff that sits above that that\u2019s kind of saying all right how do you optimize the traffic source that is this new way of selling things out, the links so so I think here at grocery shop so it\u2019s been kind of an interesting book end because at retail Club everyone was like thinking about all 3 kind of simultaneously and they had projects going in all of them they tend to.<\/p>\n<p>Scot<\/p>\n<p>[28:29]You know the if you think about those buckets the most risk so these AI people kind of have it\u2019s like it reminds me a lot of the early Chief digital officers where they kind of have their neck out in the org so they you you don\u2019t start that with like a replatform right like a with a capital R like a big project like that with a capital P you they would do like little things like the conversion enhancers or or something like these channels I just saw on the marketplace so I think that\u2019s kind of like what I saw a retail Club a lot a lot of it was they were thinking about the infrastructure maybe doing 1 or 2 things in the middle and then doing a little bit more on the on the other side because it\u2019s less risky and new and not and it\u2019s going to bring traffic which everyone loves traffic and also everyone\u2019s trying to remediate the you know Jai is kind of a pull and that it\u2019s like okay there\u2019s all these people using this and it\u2019s early and let\u2019s learn about it the push is and I was surprised at retail Club to learn this I I saw it in the data but like people were more freaked out than I was expecting their Google SEO or their free organic Google is down but a lot of them their sem is down too even though they\u2019re actually spending more so you know the fact that Google is at reacting to chat TBT and causing less traffic to go Downstream because they\u2019re having to put answers do AIO reviews AI mode and Gemini it has caused a dramatic drop for many retailers depends on where they are in this adoption curve it seems to be going like on the.<\/p>\n<p>Scot<\/p>\n<p>[29:48]On The Cutting Edge of this whole thing is like Beauty and and kind of things that are in that younger generation and and and then grocery prize and feeling it at all on the other side of that all the things in between whereas here I haven\u2019t heard anyone talk about that and it\u2019s all mostly back office things and and hardly anyone talking there\u2019s vendors that are you know trying to talk about all 3 but more of its back office and they\u2019re even just kind of like thinking about it and learning more about it.<\/p>\n<p>Jason<\/p>\n<p>[30:15]Yeah yeah I glad you brought that up because I actually want a rift with you a little bit on that because I I come as no surprise to anyone I try to consume all your content and I\u2019ve I\u2019ve heard your framework a couple times, and I like sort of independently had my own framework and I I think they\u2019re similar, they might even be the same with just different semantics but I want to not even I\u2019m not debating it I\u2019m I\u2019m striving to learn and get better so I thought if I put mine out there we could we could potentially.<\/p>\n<p>Scot<\/p>\n<p>[30:41]While the joint framework.<\/p>\n<p>Jason<\/p>\n<p>[30:42]See if we could we could refine them both right so first 1 I think is exactly the same I\u2019ll call it, the back of house use cases or the efficiency use cases all the things retailers were already doing you can now do better and more efficiently with AI right and so the 1, that I actually see the the biggest early results on are all the the store associate enablement all these tools that take tasks out of the retail store that that stuff is all real like you know all the money you spent, changing shifts and scheduling hours and all of these things all the supply chain optimizations that they do right so so AI.<\/p>\n<p>Scot<\/p>\n<p>[31:21]And there\u2019s a physical world thing that that is very prevalent here at grocery shop where you know I would say there\u2019s probably 20 booths that have some kind of a robotic thing and if we had seen these 5 years ago we would have stopped in the hall and been like what the heck is that, uh even walking in the lobby I had to like get out of the way of a robot that was cleaning the floor you know it was just like a little R2-D2 cleaning the floor yeah totally you know autonomous doing its thing and you know so there\u2019s lots of things now that will go and count your shelves kind of at night and I remember early on we would talk about those as if they were like this huge new experiment and now that seems to be relatively like a mundane.<\/p>\n<p>Jason<\/p>\n<p>[31:56]Oh yeah yeah I think I think there\u2019s a ton of that for.<\/p>\n<p>Scot<\/p>\n<p>[31:59]I think a lot of it is unlocked because.<\/p>\n<p>Jason<\/p>\n<p>[32:00]Out of stocks and Merchandising compliance and like when I started my career every brand in America hired a bunch of kids, college kids to go to school stores with disposable cameras, and take pictures on 35 millimeter film of all the shelves they paid for and send them back and they went into some giant Procter and Gamble shoe box, and think about it it wasn\u2019t like every brand sent someone to go take a picture of the same.<\/p>\n<p>Scot<\/p>\n<p>[32:28]Seems inefficient.<\/p>\n<p>Jason<\/p>\n<p>[32:29]Yes yes so so AI has has very credibly and legitimately made a lot of uh things in the store and in the retail model more efficient right and, many of those things pay for themselves like there\u2019s vendors that are very excited about them and they\u2019re they\u2019re certainly right to be so um.<\/p>\n<p>Scot<\/p>\n<p>[32:49]And then what\u2019s next.<\/p>\n<p>Jason<\/p>\n<p>[32:50]So number 2 for me is what I call the on-site customer experiences, so you\u2019re you\u2019re calling that kind of like the below the PDP stuff but that\u2019s uh.<\/p>\n<p>Scot<\/p>\n<p>[33:01]What the homepage.<\/p>\n<p>Jason<\/p>\n<p>[33:02]Yeah yeah so that\u2019s the like all the AI improvements to ratings and reviews it\u2019s the better search engine it\u2019s an on-site answer engine instead of a search engine so to me both Rufus and Sparky today are, examples of, on-site customer experience AI it\u2019s the customer experience chat Bots it\u2019s all all of these things that walmart.com or target.com might have as part of their experience that are AI based, and they are also very meaningful and interesting and you know there\u2019s a lot of vendors here that are focused predominantly on those and so then my third bucket is, offsite customer experiences so things that are changing consumer Behavior about how they discover products decide what to buy and where to buy it from, before they picked a retailer so that like chat gbt you know could send me to a Shopify site or an Etsy site or something else Google AI mode could could do that, some kind of Auto replenishment AI service for my dishwasher that you know helps me figure out my my dish soap replenishment all those sorts of things, that are sort of Upstream from picking a particular Merchant to me is that third bucket and so you say it slightly different but I kind of feel like they\u2019re pretty similar buckets.<\/p>\n<p>Scot<\/p>\n<p>[34:27]I agree yeah yeah yeah and I feel like you\u2019re you\u2019re probably influenced by the Walmart you know they talk about the 4 super agents so they have a an associate 1 a what you\u2019re probably, 1 yep.<\/p>\n<p>Jason<\/p>\n<p>[34:43]Yeah so customer facing is Sparky uh the associate 1 I don\u2019t believe has a name but the app that most of them live in is called at Walmart, they have a 1 called Marty which is uh the partner 1 uh so all the vendors Walmart has been kind of a a leader in automation for vendors for a long time they used to have this thing called retail link and you know they have a lot of tools that vendors use so now, they have an AI tool, and then the third 1 is for developers because you know this but a lot of people may not know Walmart has more than 10,000 Engineers Building Technology Stacks at Walmart and 1 of the most proven use cases of all for AI is, coding efficiencies and coding optimization and I I\u2019ve I\u2019ve heard rumors that refi by relies heavily on.<\/p>\n<p>Scot<\/p>\n<p>[35:28]Yeah it\u2019s in our DNA you got a got a mCP it up.<\/p>\n<p>Jason<\/p>\n<p>[35:32]So so Walmart has those kind of 3 what they now brand super agents and that\u2019s I think another good way to think about it is it\u2019s less about the job to be done for each 1 of those and more the constituent that uses it.<\/p>\n<p>Scot<\/p>\n<p>[35:44]Yeah and I also spend a lot of time talking to retailers about theology so so Amazon has taken the theology that they are going to be they\u2019re not going to let agents in the front door and they\u2019re they\u2019re going to let they\u2019re going to have their own agents that can go out so they have, Rufus which is an answer engine for for you know kind of a better search engine they won\u2019t use that word but I think it is, and then they then they have buy for me where a brand can now not be selling on Amazon right now they\u2019re mostly what I would call hybrid mode they have some 1 P they don\u2019t want to do 3 p so it\u2019s a way to kind of like augment 3 p with a off-site, urgent to check out type thing that\u2019s in, an experimental phase but they do not they block chatgpt and all the other engines from crawling whereas a Walmart has more of an open door policy where they want to embrace all the agents so it\u2019s really it\u2019s gonna be interesting to see.<\/p>\n<p>Scot<\/p>\n<p>[36:35]Which of those Works um and if you\u2019re if you\u2019re 1 of the top big guys you can make those decisions I would argue I mean you you know do what you want but, if you\u2019re smaller you should be embracing these things because you know the in my experience do these waves of we\u2019ve been at this a long time the brains and retailers that embrace, these big waves of change marketplaces mobile Tik Tok shop and things of that nature they tend to build an edge, get in front and they start to they get the a lot of the learnings are sequential and not easily caught up, on or there\u2019s a network effect like building influencers and people that are you know want to be affiliated with your brand earlier versus if you\u2019re the 50th beauty company you\u2019re you\u2019re going to miss out on, so those types of things so yeah we\u2019ll see.<\/p>\n<p>Jason<\/p>\n<p>[37:26]I I often I call that the Frenemy meeting like we have a lot of these meetings like are these these agents hitting our site our friends our enemies or Frenemy and what are we going to do about it I certainly agree with you if you don\u2019t have a lot of Leverage, you should be participating in as many of these things as you can I do have some empathy it\u2019s easy for me to look at Amazon and go oh that\u2019s a mistake to to lock the door, they they have the world\u2019s largest product catalog they have a billion items in it and if.<\/p>\n<p>Scot<\/p>\n<p>[37:56]And all the reviews I think the I think the reviews are really what they\u2019re trying to guard they they don\u2019t want to just be Reddit they don\u2019t want to be like a you know a repository for a chat gbt to pull reviews.<\/p>\n<p>Jason<\/p>\n<p>[38:06]Yeah and this probably doesn\u2019t surprise anyone but like you know, everybody\u2019s doing studies right now to see what what kind of things the the robots prefer at the moment my company, watches a lot of digital shelves uh so we have a lot of digital shelf data from Walmart and Target and and Kroger and so they they actually looked at what Rufus and Sparky in particular preference and I think surprising No 1, reviews are amongst the the most influential attributes on that page and number of reviews like like the the Sparky products are almost universally,<\/p>\n<p>[38:48]<\/p>\n<p>AI Trends in Retail<\/p>\n<p>Jason<\/p>\n<p>[38:45]products that have over 4 stars and have over 4,000 reviews.<\/p>\n<p>Scot<\/p>\n<p>[38:49]Absolutely yeah cool what other uh any other topics you want to talk about before we go grab some food.<\/p>\n<p>Jason<\/p>\n<p>[38:56]Oh when you throw out like I I there\u2019s a bunch of topics I would have wanted to talk about but now when I\u2019m comparing them to grabbing food uh, they they seem wildly less less interesting i i 2 more things on AI and then maybe we\u2019ll we\u2019ll wrap up with a a typical length show for us the.<\/p>\n<p>Jason<\/p>\n<p>[39:15]New chat gbt instant checkout, so obviously like you you kind of already showed your hand a little bit if you\u2019re a small company like you probably would want to add that feed and see what what happens when your product starts showing up in in openai prompts and see if you can sell anything the, and I I\u2019ve I\u2019ve read what you have wrote about it I\u2019ve been equally interested this this implementation at the moment it\u2019s got some strengths and weaknesses but 1 very clever thing is they are not the seller of record, um which I think a lot of us were curious to see is would open AI try to be the seller of record which has a lot of, positive and negative implications Amazon is a Marketplace that is the seller of record so they jump through a lot of technical Hoops to make sure that they\u2019re not the seller of record, so if you\u2019re a direct to Consumer brand if you have your own fulfillment if you already are a seller of record somewhere, the threshold for you the barrier of entry for you to add chat gb2 t as a new customer acquisition channel is very low, and so in most cases I would say oh man you should definitely try that there\u2019s very little to lose but there are a bunch of wholesalers, that sell other people\u2019s stuff and I\u2019m kind of curious because I work with a bunch of those and they\u2019re all asking me what they should do so what would you do.<\/p>\n<p>Scot<\/p>\n<p>[40:41]So so the good news is the way they\u2019ve implemented this is unlike traditional Marketplace Integrations, where it\u2019s the whole enchilada or nothing you can\u2019t just list on Amazon and get traffic you have to list and sell on Amazon same with eBay same with the market the.<\/p>\n<p>Jason<\/p>\n<p>[40:57]With sell and buy an ad by the way but yeah.<\/p>\n<p>Scot<\/p>\n<p>[40:59]Well now it\u2019s by an ad and we really would like you to use our fulfillment, yep so so like the stack has gotten deeper and the economics have gotten you know more in favor of the marketplace many times for but you know the customer experience has gotten better and and correlation with that the what\u2019s interesting about this is if you want to do the checkout you have to do the feed and the checkout integration however you can just do the feed so you can kind of tiptoe into this so everyone\u2019s already tiptoeing in so these spiders are their crawlers are hitting your website even if you\u2019re a wholesaler and you\u2019re not selling direct and you know so even without the feed you can some people just block that so that\u2019s that\u2019s a choice I I wouldn\u2019t recommend that but you know, I\u2019ve talked to a lot of people where their legal department is just kind of early on said or their it department where they\u2019ve said anything that looks like a robot we block because we don\u2019t want distributed distributed denial of services attacks and we could we could spend a lot of time talking about that but but that\u2019s you you need a more nuanced approach because these things identify themselves and you can white list them and yep so if that is a worry there\u2019s.<\/p>\n<p>Jason<\/p>\n<p>[41:58]And when you are almost certainly have already whitelisted is called Google.<\/p>\n<p>Scot<\/p>\n<p>[42:02]Yeah googlebot yes so it it\u2019s kind of like would you block googlebot and and I would say that to the lawyers too because your catalog.<\/p>\n<p>Jason<\/p>\n<p>[42:08]Alibaba in China does for example and it worked for them.<\/p>\n<p>Scot<\/p>\n<p>[42:11]I think all of China blocks the Google bot and the great fire 1.<\/p>\n<p>Jason<\/p>\n<p>[42:13]Yeah well I meant the Alibaba blocks the Chinese version of Google uh bowed out like so literally you can\u2019t do a search on the on a universal search engine.<\/p>\n<p>Scot<\/p>\n<p>[42:22]In the early days of Amazon they blocked um that as well and they\u2019ve actually had this on again off again with Google shopping because, they\u2019re they\u2019re very well aware that Google shopping feeds are getting consumed by Gemini so so there there are these things are already training on this dude this so so the lawyers think they\u2019re going to protect this product data it\u2019s already out there so 100% it\u2019s our it\u2019s already in everything so you\u2019re protecting something the horses are out of the barn and they\u2019re running around crazy but anyway so so that\u2019s that\u2019s kind of interesting so so number 1 you can even do things on your site to optimize that and and we can help with that kind of thing and so it\u2019s in metadata and and the piece that\u2019s missing, and this is in the feed specification is context so we have we have an industry has have optimized towards search which is very keyword based and SEO is this Nuance Art and Science where you want to have the right keywords but you don\u2019t want to keywords bam and you get punished if you don\u2019t like kind of down the Fairway on this thing so so the way people have bought online is widely influenced by search engines historically so therefore our PDP is kind of like start they\u2019re very concise and they tend to be keyword dense but not repetitive for this very the overlap of SEO and human optimization is the VIN diagram is almost overlap 100% Jai and a lot of people use this Geo I won\u2019t use that but you know it these llms crave way more content.<\/p>\n<p>Scot<\/p>\n<p>[43:45]But inside that content they just don\u2019t want a bunch of extra stuff they they do like that they want context and because if you if you, you know if you\u2019ve used these engines you\u2019re in this conversation and you\u2019re typically starting way up even maybe above top of funnel where you\u2019re kind of like, hey it looks like you\u2019re going to Las Vegas it\u2019s hot there do you want a short sleeve t-shirt and you know so so you kind of walk through the these use cases of where are you going what are you in the beauty category there\u2019s these scent profiles people have color profiles and because it has memory once you tell it any of this stuff it remembers it forever, so it it has it has more context about the buyer across Merchant than we\u2019ve ever seen even intrum Merchant I don\u2019t think you know maybe chewy knows more about your dog than chat does today but in the future it will actually you know you know more about that anyway so so you have to you can actually do that even without being in this feedback the feedback makes it easier because the problem is what we\u2019re finding is this is the first time we\u2019ve had all this content that is important but you don\u2019t really probably want on your PDP you know the consumer doesn\u2019t want to have to slug through all this like 80 pages.<\/p>\n<p>Jason<\/p>\n<p>[44:49]Yeah the signal and the noise becomes.<\/p>\n<p>Scot<\/p>\n<p>[44:51]So it\u2019s been a little tricky talking to some of our customers are like well where do I put this we\u2019re we\u2019re fine being the repository for that but a lot of them like want to put it in the pin but the PIN can\u2019t handle it all and all this kind of stuff so so it is this feedback is a nice way to basically fire hose it in and control what goes there and when because the crawler you can\u2019t you don\u2019t have to wait and sit wait for it to come back.<\/p>\n<p>Jason<\/p>\n<p>[45:11]And it has a structure.<\/p>\n<p>Scot<\/p>\n<p>[45:12]Yes and it has a really nice structure that\u2019s important because a lot of people may think oh it\u2019s just a feed and if you\u2019re already doing a Google feed do 1 of these it is a very different feed it\u2019s kind of like.<\/p>\n<p>Jason<\/p>\n<p>[45:21]Or at least it should be.<\/p>\n<p>Scot<\/p>\n<p>[45:22]Oh yeah it\u2019s like you mentioned Cobalt earlier it\u2019s like COBOL and python they\u2019re they\u2019re you know 1 is like super old generation and this 1 is not a you could certainly do that it\u2019s actually going to probably hurt you because you need to use the extra capabilities of this new feed to give a lot of this contextual information, but but it is nice because you don\u2019t have to kind of go both feet in or or you know cannonball in by doing the checkout I would definitely recommend everyone do this feed if you don\u2019t have a policy of blocking all the all the things even if you block them this is a way to go your team and say what if there\u2019s a way for me to give them a direct feed and not have to unblock I don\u2019t know about that my my sense is that will work I haven\u2019t actually tried that specific situation because I you know I if you everything I\u2019ve read it it the feed augments and kind of like at enhances the things that the crawler has found so we\u2019ll we\u2019ll see how that works out.<\/p>\n<p>Jason<\/p>\n<p>[46:11]Okay and so then my my last question on this thing, the I\u2019m excited that they launched it I think there\u2019s some cleverness in the implementation that was a pleasant surprise to me they also, to me it appears repeated a lot of the mistakes that you and I have seen since frugal, right so so at the moment it\u2019s a 1, there\u2019s a very small subset of all merchandise sold in the world that\u2019s economical to sell as a single SKU right so so limiting and problematic like obviously like I think we all expect that\u2019s going to yeah yeah it\u2019s going to expand.<\/p>\n<p>Scot<\/p>\n<p>[46:48]Playing cards.<\/p>\n<p>Jason<\/p>\n<p>[46:53]But there are all these other edge cases that turns out you have to support in order to be a robust successful platform right and so people want to, multiple tender types and they want gift cards and promo fields and all of these things but 1 that\u2019s super important is when I\u2019ll get it, right so we\u2019re at grocery shop they\u2019re talking about food use cases here people usually aren\u2019t, shopping for food that they\u2019re not planning on consuming for a month so they want to know when they order it when it\u2019s going to arrive, not how many days is UPS going to take to give it to you once you give it to UPS at an undisclosed period of time and so like these are the kinds of, rough customer experience is that everyone always launches the first time they launched Facebook Commerce the first time they launched Instagram Commerce Pinterest Commerce 8 of the efforts at Google Converse like have all made these same mistakes and there\u2019s a fair amount of them in this first generation, effort from.<\/p>\n<p>Scot<\/p>\n<p>[47:54]Yeah I I would say they\u2019re kind of in the middle so you\u2019ve kind of given a binary thing but you know so the early days of so Twitter I I\u2019ve been to all these because the first thing they do is call us at Channel advisor and we would say here\u2019s how you\u2019re going to do this right number 1 yes you need an inventory feed but at checkout you need to check it and and they\u2019d be like why are you doing that you just gave us inventory feed and we\u2019d say well chopping is a dynamic thing and it changes in their stores and all this kind of stuff and they would never do that so so the out of stocks were like 70% on these, to their credit chat GPD does have a web hook that as you go through this flow comes back and says is this widgets on stock so that\u2019s nice so they that\u2019s 1 that they\u2019ve they\u2019ve definitely identified the other 1 they\u2019ve done is instead of having to do some really Arcane upload a sales tax Matrix this too simple and not down to the locality and then some shipping thing like as a FedEx table some developer found and says just use this FedEx table they\u2019ve all done this it actually has web hooks for those pieces so it actually when it when you get into the shipping phase it will it will give you a it\u2019s not as precise as Amazon or or you know a on-site experience but it\u2019s a little bit better than than than than I think you would expect.<\/p>\n<p>Scot<\/p>\n<p>[49:01]But you know there\u2019s no tracking information to retailer pings you on that but I think that trade-off for retailers actually and all those other experiments The Merchant of record was the marketplace and I think this is a game-changer because it sends this really interesting signal, that they\u2019re going to be way more friendly now I may be wrong like we\u2019ve all had this remember Facebook was going to be friendly and gave you this page and then like oh you\u2019re gonna have to pay for everything you just did all right so this could change but but Merchants records very powerful because, Amazon and every other Marketplace basically says we\u2019re renting you our customer and in fact if you Market to them if you Market to the customer at Amazon they will.<\/p>\n<p>Jason<\/p>\n<p>[49:37]That\u2019s out of our terms and conditions we\u2019re going to put you in the penalty.<\/p>\n<p>Scot<\/p>\n<p>[49:39]That is not a 3 strike thing that is a you know it\u2019s not a speed bump 1 strike you were off I\u2019ve seen hundred million dollar retailers.<\/p>\n<p>Jason<\/p>\n<p>[49:47]Their whole industry is dedicated to just getting you out of that penalty box.<\/p>\n<p>Scot<\/p>\n<p>[49:50]Yes there are and yeah so so this is they\u2019re basically saying this is your customer you\u2019re acquiring we\u2019re just going to make it easier for them to check out and then they\u2019re your customer if you want to remarket to them if you want to add them to the Loyalty program if you want to get them to opt in follow all the rules and all that jazz so so I think that\u2019s exciting and I think there\u2019s going to be a lot of Merchants that get really energized by that as soon as they kind of get their head around it because you and I you know I probably know, hundreds if not thousands of Amazon sellers many of them got kicked off for you know these very minor infractions and things like mixed inventory that weren\u2019t their fault but you can never find it the Amazon machine just rolled over them that that would love to have a channel that was more emergent from me so so I I think, yes it needs a lot of improvements yes the other thing I I\u2019m excited about is by partnering with stripe guess what Stripes really good at all those things you just mentioned you know multiple currencies loyal you know I don\u2019t know where stripe is on the spectrum of Loy loyalty but I I have a feeling they could get their head around it by partnering with someone that is that good at this stuff the can certainly do a cart like they have all these cart Technologies so so I think we\u2019re going to see this by next holiday I think it\u2019s going to address a lot of the things you said.<\/p>\n<p>Jason<\/p>\n<p>[51:00]Yeah I think it\u2019s going to be interesting and again it\u2019s it\u2019s a first offer so um.<\/p>\n<p>Scot<\/p>\n<p>[51:05]The thing they did that was smart is all those other efforts were kind of engineering driven, and a lot of them died too because the other the other limiter they put them on was like all the Google ones they\u2019re like yes we\u2019re really excited about this I was like oh great what surfaces is going to be on and they\u2019d be like it\u2019s going to be on a 10% exposure I was like well that\u2019s a lot at Google, on on the latest Android app and you\u2019re just like okay not many people get the latest, Google Android so so by that point you\u2019re like a percent of a percent of a percent of a percent and you have like and then.<\/p>\n<p>Jason<\/p>\n<p>[51:34]It\u2019s innovator\u2019s dilemma they don\u2019t.<\/p>\n<p>Scot<\/p>\n<p>[51:35]And then they close at 60 days later and I\u2019m like why they\u2019re like No 1 used to you know just wasn\u2019t material enough and you can tell the add part of the business is the innovator\u2019s Dilemma set this thing you know someone higher up set it was some engineer did a 10% project and thought it would be good for users and someone did the math and said this doesn\u2019t, work this will cannibalize ads kill it so they they kind of killed it through the the corporate, you know thing of like okay we\u2019ll do a test just like make sure it\u2019s on 5% of Android on a Tuesday with if it if it\u2019s a full moon and yeah that kind of thing.<\/p>\n<p>[52:11]<\/p>\n<p>Closing Thoughts and Next Steps<\/p>\n<p>Scot<\/p>\n<p>[52:12]Yeah we we will probably talk about it more here because it does cut across our world and it\u2019s going to be interesting to see how Amazon and the bigger picture reacts to this but I have a podcast retail gentic where we focus on this, that doesn\u2019t have to align with your travel schedule which makes it a little bit easier to be more frequent.<\/p>\n<p>Jason<\/p>\n<p>[52:27]Yes yes people are telling me that they they like the the collection of hosts much better on that other podcast.<\/p>\n<p>Scot<\/p>\n<p>[52:32]Yep so 50% less host but the frequency is higher so.<\/p>\n<p>Jason<\/p>\n<p>[52:37]Yeah twice the insight for half the hosts that\u2019s hurtful but you know it is what it is uh well awesome Scott it\u2019s been so fun to do a show in person with you again.<\/p>\n<p>Scot<\/p>\n<p>[52:47]Yeah it\u2019s fun to hang out with you I always I remember but it always surprises me how much a Starbucks you drink so it\u2019s been fun to get have such a aggressive Starbucks buddy.<\/p>\n<p>Jason<\/p>\n<p>[52:58]Hi I am here to enable your bad habits.<\/p>\n<p>Scot<\/p>\n<p>[53:00]Thanks I appreciate that.<\/p>\n<p>Jason<\/p>\n<p>[53:02]Yeah and thanks everyone for for listening look for our next episode probably coming sooner than you expect and spoiler alert we might have recorded more than 1 episode.<\/p>\n<p>Scot<\/p>\n<p>[53:10]Oh you let the cat out of the back so a reward for lasting this long.<\/p>\n<p>Jason<\/p>\n<p>[53:14]Exactly and until next time happy Commerce.<\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A weekly podcast with the latest e-commerce news and events. Episode 330 discusses the launch of ChatGPT Instant Checkout and recent tradeshows including GroceryShop, NRF [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1121,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/16192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=16192"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/16192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1121"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=16192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=16192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=16192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}