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Since the announcement of the Cisco 360 Partner Program last November, something powerful has taken shape\u2014not behind closed doors, but out in the open.<\/em><\/p>\n We invited our partners into the process early, not just to give feedback, but to help build it with us. And you did. You challenged us. You shaped it. You made it better.<\/p>\n It hasn\u2019t always been neat\u2014and that was intentional. Designing in real time, together, meant embracing the messy moments. But it also meant creating something far more meaningful.<\/p>\n With seven months of focused co-design behind us, thank you. The program we\u2019ve built is stronger because of your input\u2014and your partnership will continue to guide us forward.<\/strong><\/p>\n Your input shaped every major part of the Cisco 360 Partner Program\u2014from the Partner Value Index modifications to tools like the Cisco Partner Incentive Estimator. You helped us align Black Belt and Cisco U. into unified learning journeys. You pushed for branding that reflects real technical expertise\u2014so we modernized our designations. You asked for a simpler experience\u2014so we brought everything into one place within the Partner Experience Platform. Your input also drove updates like Hub & Spoke parameters, recognizing CCNA certifications, and scaling Black Belt expectations based on the size of your practice.<\/p>\n And just last Friday, June 27, we released updated Value Index positions across all six portfolios\u2014Networking, Security, Cloud + AI Infrastructure, Collaboration, Services, and Splunk.<\/strong> These updates reflect the full weight of your feedback over the past seven months. From aligning category weights and adjusting metrics, to refining how partner capabilities are assessed, these changes represent real progress in creating a framework that\u2019s fair, scalable, and aligned to today\u2019s partner landscape.<\/p>\n This level of ecosystem collaboration is unmatched in our industry. Rather than feeling like changes were made to you, we\u2019re building the future of partnership with<\/em> you.<\/p>\n And the impact is measurable: according to last week\u2019s Canalys survey, 49% of partners now rate the Cisco 360 Partner Program as good to excellent\u2014up from 42% in May. Meanwhile, the percentage of partners waiting for more implementation details dropped from 39% to 24%. That\u2019s meaningful, steady progress\u2014and growing confidence in our co-design approach.<\/p>\n While co-design helped shape the program\u2019s foundation, our focus continues to remain clear: helping you achieve predictable and profitable growth.<\/strong><\/p>\n Cisco remains committed to investing in you\u2014shifting incentives toward areas like technology innovation rooted in Campus Refresh, AI and security, software adoption, renewals, and deeper customer engagement that supports long-term growth.<\/strong><\/p>\n To be clear: we are not doing away with highly lucrative incentives<\/strong>, as some headlines may have suggested. Instead, we\u2019re shifting the same consistent high-value incentive investment toward the areas that matter most\u2014those that reflect how partners are evolving, where customer demand is growing, and how value is being delivered across the lifecycle.<\/p>\n Want to learn more? The Cisco Partner Incentive Estimator is now available for partner-facing teams to use in conversations with their partners<\/strong>\u2014and it will be available to you in August, still six months ahead of the program launch.<\/p>\n Of course, your specific earnings will depend on your unique business model and where you choose to invest. But here\u2019s what we can say with confidence: the program is aligned to the traits that define today\u2019s most successful partners.<\/strong><\/p>\n The most successful partners are customer-obsessed. They prioritize outcomes and build long-term relationships. They lead with technical expertise, investing in training and certification to differentiate themselves in a crowded market. They diversify their services\u2014offering consulting, managed services, and lifecycle support to drive recurring revenue. And they go deep with strategic vendors, building strong, collaborative relationships that help them scale.<\/p>\n These are the qualities we\u2019ve designed the Cisco 360 Partner Program to recognize and reward. From expanded technical enablement and new learning pathways to increased support for services-led models and customer success practices, the program reflects what\u2019s working in today\u2019s market\u2014and where the opportunity is headed.<\/p>\n Partners who align to customer needs, who are agile, and who invest in innovation will be best positioned to unlock consistent, long-term value with the new program.<\/p>\n The next step is to get ready for the early Qualification Period starting this August. This is your opportunity to get a head start on program success.<\/p>\n Here\u2019s how it works: <\/strong> Based on the Partner Value Index you reach in this early qualification period, this will secure your status through August 2027. We\u2019ve added this additional eligibility extension on top of the normal \u2018up to 12 months\u2019 eligibility period to ensure we support our partners through their transition into the new program structure.<\/p>\n The structure is built to encourage progress, while protecting value.<\/strong> Effectively, giving you time to adapt to dips, while celebrating positive momentum. And as always, we\u2019ll continue to provide enablement, insights, and tools that help you grow your Cisco business along the way.<\/p>\n The Cisco 360 Partner Program is more than a framework\u2014it\u2019s a significant transformation in how we grow together. We\u2019ve reimagined how we engage with you, how we recognize your value, and how we help you stay competitive in a market defined by delivering the outcomes our customers need: AI-ready data centers, future-proofed workplaces, and digital resilience.<\/p>\n And we didn\u2019t do it alone.<\/p>\n Thank you for being part of the process\u2014and for being at the heart of what comes next.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n We\u2019d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!<\/p>\n Cisco Partners Facebook\u00a0\u00a0| \u00a0@CiscoPartners X\/Twitter<\/a>\u00a0\u00a0| \u00a0Cisco Partners LinkedIn<\/p>\n Share:<\/p>\n \n \t<\/div>\nA Clear Focus on Partner Profitability<\/strong><\/h2>\n
Early Qualification Starts Soon\u2014Here\u2019s What You Need to Know<\/strong><\/h2>\n
For each respective portfolio, the highest Partner Value Index position you achieve by August 2025 through January 2026 will determine your position at launch in February 2026\u2014and lock in your Benefits and Designations.<\/p>\nOne Ecosystem. Shared Success.<\/strong><\/h2>\n
For all the latest announcements and information, please bookmark the Cisco 360 Partner Program page\u00a0<\/strong><\/h2>\n