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<\/span> Is Customers There Whenever Color After Red Red Pink Orange Yellow Green Brown PANTONE Blue Blue Purple White Black What Decisions, At![](\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiei1dA7wN2d6KYmBKGmhyphenhyphen1QO21QvmTt3O5uq7Kz95TbCgD31JfGHOkkCspIrT6HItetckFJRjr0i_mAsb-hZwY64RH7x3erwTlax4f_Xek8iOKRi6ZNHTcusMDkQpWqGxbiLqDTM8zW9AcqfYXfAW2SaZuMGGmR5khmOnjq3zu-1jJcFgy2pX4\/w640-h480\/KIZER%20&%20BENDER.jpg\")
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\nit time to shake things up on your sales floor? Maybe that shake-up includes
\nrefreshing your store d\u00e9cor? Color plays a big role in how customers perceive
\nyour store, so before you run to the paint store you\u2019ve got to understand how
\ncolor will affect shoppers on your sales floor. <\/span><\/p>\n
\nmake value judgments about your store within the first ten seconds of contact \u2013
\nit isn\u2019t fair, but we all do it. You\u2019ve spent hours in your favorite store
\nbecause you felt comfortable being there, you\u2019ve also walked into stores and
\nwalked back out just as quickly because you don\u2019t. Each stores\u2019 d\u00e9cor had
\nsomething to do with how long you stayed. <\/span><\/p>\n
\nare two uses of color in store d\u00e9cor: Primary Colors (neutrals) and Secondary
\nColors (bold accent colors). The primary color should be 80 percent of your
\nstore\u2019s d\u00e9cor; its job is to create a relaxed atmosphere for customers to shop.
\nYour accent color(s) take up the remaining 20 percent of your d\u00e9cor. You can go
\nwith a Monochromatic Color Scheme \u2013 the use of a single color in varying shades
\nor a Complimentary Color Scheme \u2013 creating a color contrast by selecting colors
\ndirectly opposite each other on the color wheel. <\/span><\/p>\n
\nwe do a presentation on store design we always ask everyone to look around the
\nmeeting room. Convention centers and hotels work with interior designers to
\nchoose d\u00e9cor colors that make sure attendees stick and stay. We\u2019ve yet to find
\na meeting room that doesn\u2019t follow the 80\/20 d\u00e9cor rule. <\/span><\/p>\n
\nPsychology<\/b> <\/span><\/p>\n
\na presentation on store design, a retailer sheepishly approached us and asked
\nif we\u2019d look at photos of his newly remodeled store \u2013 his newly remodeled
\nBRIGHT RED store. The floors were shiny red, the fixtures were red, the walls
\nwere red, the checkout counters were red \u2013 you get the picture. Red is a great
\naccent color because it stimulates shoppers to make quick decisions, but as a
\nprimary color it\u2019s a bust. Too much red can be agitating, so we asked the
\nretailer to place an associate at the front of his store for two weeks to clock
\nhow long customers stayed in the store. Just as we suspected, customers didn\u2019t
\nstay any longer than they had to, if they stayed at all. To get sales back on
\ntrack, the retailer had to re-do his entire store. That\u2019s the power color has
\non your business. <\/span><\/p>\n
\nis the color most used in packaging because of its \u201cLOOK AT ME!\u201d qualities \u2013
\nred grabs attention. Look closely at grocery aisles and you\u2019ll notice that over
\n80 percent of the items have red on their labels. On the sales floor, red is
\nmost often used to announce a sale or a sharp price. <\/span><\/p>\n
\nis an aggressive color that many people cannot tolerate in large doses.
\nExposure to the color red actually speeds up our metabolism. It has been proven
\nto raise blood pressure and increase respiration rates. Too much red can make
\npeople anxious, even angry. And like our retailer friend found out, too much
\nred can drive customers away. <\/span><\/p>\n
\nis a happy, romantic, light-hearted color. There\u2019s a reason Pepto-Bismol is
\npink; like the color itself, it\u2019s soothing. Sports teams have been known to
\npaint guest locker rooms pink to drain the opposing team\u2019s energy. <\/span><\/p>\n
\njust makes people happy. It\u2019s the color of energy and enthusiasm, and it has a
\npositive effect on people. Orange is a motivating attention-getter that just
\nmakes you feel good. <\/span><\/p>\n
\nis an optimistic color. It\u2019s warm and cheery. Have you ever wondered why legal
\npads are yellow? The color is supposed to help with concentration. We see
\nyellow before we see any other colors. It\u2019s especially effective when used with
\nblack, that\u2019s why \u201cCaution\u201d and other important signs use this color
\ncombination. But too much yellow can be hard on the eyes, causing fatigue or
\nagitation \u2013 not good for creative types. And there are plenty of studies that
\nshow babies cry more in yellow rooms. <\/span><\/p>\n
\nis calming and refreshing, the color of nature. A popular color in home d\u00e9cor,
\nstudies have shown that green is relaxing and the easiest color on the eye. But
\nbe careful of using too much dark green in your store d\u00e9cor; it\u2019s too easily
\nequated with money. You want customers to shop in peace, not be concerned with
\nthe money they are about to spend. <\/span><\/p>\n
\nsignifies warmth and security. It\u2019s a stable, dependable, down-to-earth color.
\nVarious shades of brown in leather and wood have always been popular choices
\nfor store fixtures. <\/span><\/p>\n
\n17-1230 Mocha Mousse, a warming, brown hue imbued with richness, is the Pantone
\nColor Institute\u2019s color of the year for 2025. <\/span><\/p>\n
\nis the poster child color of interview attire because it represents trust and
\nloyalty and confidence. The 80\/20 rule works with clothing, too; turn on the TV
\nand you\u2019ll see politicians and anchormen wearing dark blue suits with bright
\nties. <\/span><\/p>\n
\nis used in office settings because studies show people are more productive when
\nsurrounded by it. It\u2019s also said to lower your pulse rate. Blue is commonly
\nused in airplane d\u00e9cor because of its calming qualities, and hospitals rely on
\nlight blue to help with healing and to invoke feelings of tranquility. <\/span><\/p>\n
\nis a rare color that doesn\u2019t happen too often in nature. Perhaps that\u2019s why
\nit\u2019s widely considered the color of royalty. Purple is typically used to
\nsymbolize luxury, wealth and sophistication. <\/span><\/p>\n
\nis clean and bright; it\u2019s used to portray light and purity. White has been
\nreferred to as the absence of color and the color of perfection. While it\u2019s a
\ngood primary color, it\u2019s hard to take when used all by itself. We remember a
\ndesigner shoe store in Las Vegas that was done entirely in white. From the
\noutside the store glowed, and the merchandise really stood out. Inside, the
\nd\u00e9cor was too stark and too bright. It took a few moments for your eyes to
\nadjust, not exactly a good thing when the goal is to make customers spend
\nquality time in the store. <\/span><\/p>\n
\nis at the other end of the spectrum. It\u2019s been described as the presence of all
\ncolors and it\u2019s an attention grabber. Black fixtures really make merchandise
\npop. As a wall color it can make a space seem smaller, the same way a black
\nsuit can make you look slimmer. Black is a good color to paint a high ceiling.
\nBy making the ceiling almost disappear, the space becomes more intimate. <\/span><\/p>\n
\nto do next<\/b> <\/span><\/p>\n
\ndecisions! You can get started by spending an hour or two at the library
\nlooking through interior design books and magazines. You can peruse the upscale
\nshops in town to get a feel for how store decor works; rest assured, they have
\npaid someone big bucks to choose their colors. Model homes and five-star hotels
\nare a good bet as well. You can hire a store planner or an interior decorator,
\nor you can just do it yourself. What\u2019s the worst that can happen? You paint the
\nwall another color. Sure, that takes time, but not a whole lot of money. Paint
\nand hardware stores offer free design help and free color charts. And if you
\naren\u2019t into commitment, many paint companies sell tiny sample jars and stickers
\nso you can test drive the color first. And you’ll find a bottomless pit of
\nideas on Pinterest. <\/span><\/p>\n
\nthe end of the day, your store d\u00e9cor must do two things: make shoppers feel
\ncomfortable in the store, and most importantly, let the merchandise shine.
\nChoose a color scheme that suits your merchandise, your space, and your brand
\nidentity. And as always, if you\u2019re not sure what to do first, give us a call or
\ndrop us an email. We\u2019re always good for an idea or two!<\/span><\/p>\n