{"id":15168,"date":"2025-04-27T04:49:19","date_gmt":"2025-04-27T04:49:19","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/guest-post-7-tips-to-optimize-your-news-coverage-for-brand-and-business-growth\/"},"modified":"2025-04-27T04:49:19","modified_gmt":"2025-04-27T04:49:19","slug":"guest-post-7-tips-to-optimize-your-news-coverage-for-brand-and-business-growth","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/guest-post-7-tips-to-optimize-your-news-coverage-for-brand-and-business-growth\/","title":{"rendered":"Guest Post: 7 Tips to Optimize Your News Coverage for Brand and Business Growth"},"content":{"rendered":"

\"Retail<\/a><\/p>
\n<\/p>\n

 <\/p>\n

Photo: Adobe Stock Photos<\/p>\n<\/p>\n

If
\nyou\u2019ve put in the hard work to receive media attention, or you\u2019ve paid a PR
\nprofessional to find exposure, it\u2019s important to remember that your work
\ndoesn\u2019t stop once the camera turns off or the story is published. Too many
\npeople assume that once they land a media opportunity that everyone is going to
\nsee it. I often tell them that it\u2019s better to throw away your ego and assume,
\ninstead, that no one is going to see it. It takes extra legwork to magnify
\nthese valuable experiences to build your brand and grow your business, and to
\nget your story out to the masses. Here are seven tips to maximize your media
\nassets.<\/span><\/span> <\/span><\/p>\n

Tip
\n#1: Understand the value of media exposure<\/span><\/span><\/b> <\/span><\/p>\n

First,
\nit\u2019s important to understand why you seek media coverage, and what it can do
\nfor you. Media experiences \u2013 whether you\u2019re quoted in a news article, a guest
\non a podcast or an expert on a TV news segment \u2013 are not one-shot
\nopportunities. Each experience is a valuable digital asset. Just as you
\naccumulate assets in a financial portfolio, you accumulate digital media assets
\nwith your PR work. Once you have them, it\u2019s time to use digital marketing and
\nsocial media to make the most of them for branding, website SEO and social
\nmedia engagement with prospects and clients.<\/span><\/span> <\/span><\/p>\n

Tip
\n#2: Use photos and recaps<\/span><\/span><\/b> <\/span><\/p>\n

I
\nalways tell my clients you have the opportunity to shine before, during and
\nafter a news interview. Take a selfie or have someone take a photo of you with
\nthe journalist or host after an in-person interview. Share it on social or use
\nit when you share links with others.<\/span><\/span> <\/span><\/p>\n

One
\ngreat way to distribute photos and the entire media asset is to write a recap
\nblog on your website and embed a link to the original content. This is
\nespecially helpful for podcasts, which may run longer, and your audience may
\nnot have the time to listen to the entire episode, but you give them a link in
\ncase they do have the time. Newsletters are another great distribution
\nopportunity. Add a recap to your newsletter and embed the link in it. I\u2019ve had
\nclients who have received tremendous engagement through newsletters because
\nthis audience has opted in to receive your content and is very engaged.<\/span><\/span> <\/span><\/p>\n

Tip
\n#3: Ask for shareable links<\/span><\/span><\/b> <\/span><\/p>\n

If
\nyou are part of a news interview, make sure to ask if you will receive or will
\nhave access to a shareable link to the content. In some cases, you will not
\nautomatically get one. You may have to purchase it. That\u2019s okay. They typically
\ncost between $50 and $200. Before you ask, have some budget set aside and
\nexpect to pay; so, if you don\u2019t need to, all the better. If you are working
\nwith a PR professional, ask if they include these fees in their service. Some
\ndo, some don\u2019t. I also always tell my clients to order the MP4s of a TV story
\nto upload to their YouTube channel, and to embed that YouTube link into blogs
\nor their press page content.<\/span><\/span> <\/span><\/p>\n

Tip
\n#4: Ask about paywalls<\/span><\/span><\/b> <\/span><\/p>\n

Always
\nask if your information in an article or news segment will be public or behind
\na paywall. If it is behind a paywall, you likely will not be able to post an
\naccessible link on your social media accounts or elsewhere. This type of
\ndigital asset has far less value than a public one, and you may want to decline
\nthe opportunity.<\/span><\/span> <\/span><\/p>\n

Tip
\n#5: Prioritize podcasters with YouTube channels<\/span><\/span><\/b> <\/span><\/p>\n

It\u2019s
\nwidely known that pretty much every consumer prefers video over strictly audio
\npodcasts. So, podcasters who have a YouTube page make for better sharing on
\nsocial media. Sometimes, podcasts episodes may also be hidden behind a paywall.
\nEven though a podcaster has a busy YouTube page, don\u2019t assume you\u2019ll be on it.
\nThey may have plans for the piece of content to be distributed to a more
\nlimited audience behind a paywall. Again, always ask.<\/span><\/span> <\/span><\/p>\n

Tip
\n#6: Remember to tag others with social shares<\/span><\/span><\/b> <\/span><\/p>\n

Always
\ninclude your media appearances on your website and company social media pages.
\nBut it\u2019s also a good idea to post it on personal social channels as well.
\nAnother smart move is to find the other sources in the story and tag them on
\nsocial channels with your posts. The journalists and media stations also love
\nto be tagged. In fact, many journalists expect you to share media posts and tag
\nthem on LinkedIn, X (formerly known as Twitter) and Instagram. Remembering
\nthese small details can greatly increase the reach for your digital assets.<\/span><\/span> <\/span><\/p>\n

Tip
\n#7: A secret tip about using links in social media<\/span><\/span><\/b> <\/span><\/p>\n

Some
\nsocial media platforms see it as a red flag when you post content with a link
\nin it, since they don\u2019t want users clicking away from their platforms. There is
\na simple workaround for this issue. On social posts, simply drop the links into
\nthe comment. This especially applies to Facebook and LinkedIn.<\/span><\/span> <\/span><\/p>\n

Use these simple strategies to get the most
\nout of your digital media assets. And if you\u2019d like to learn more, I\u2019ve picked
\nup plenty of other tips working with the best media and marketing minds in the
\nbusiness. Don\u2019t hesitate to reach out!<\/span><\/span><\/p>\n

<\/span><\/p>\n

<\/div>\n
Ruth Furman, CEO ImageWords  |  Photo: <\/span>McKenzi Taylor, <\/span>Taylored Photo Memories<\/span><\/div>\n

About Ruth:<\/span><\/p>\n

I
\nhave the curiosity of a journalist, the enthusiasm of a publicist and the
\nstrategic mind of a marketing consultant.<\/span> <\/span><\/p>\n

Born
\nand raised in the Midwest, I earned my cub reporter cap at the South Bend
\nTribune in Indiana. I was a writer and editor for a variety of other
\npublications, and worked in corporate public relations before moving to Las
\nVegas in 1999, where I focused more on working in PR. My firm, ImageWords
\nCommunications, has worked with clients across all industries, including
\nretail, home improvement, design, construction, commercial real estate, health
\ncare, fitness and more. I\u2019ve been honored with several awards, and I love
\nworking with clients to enter them into different awards competitions. <\/span> <\/span><\/p>\n

Because
\nI\u2019m always evolving, so is my business. In recent years, I\u2019ve been focusing on
\nslowing down so I can work one-on-one with clients in the most meaningful way,
\ndesigning one-of-a-kind marketing strategies and making introductions that help
\nthem meet their business goals. When I connect clients with media, or with
\nother businesses, non-profits or community causes, I feel like a success\u2014both
\npersonally and professionally.<\/span> <\/span><\/p>\n

My
\nwork has never been just a job. It\u2019s about making magic happen.<\/span><\/p>\n

Click here to contact Ruth.<\/span><\/p>\n


<\/span><\/p>\n

\n

<\/div>\n
Ruth and I have been friends for a very long time. She is my go-to for all things media.<\/span><\/div>\n
Here we are in Las Vegas, Frbruary 2025. Geo<\/span><\/div>\n


<\/span><\/p>\n

 <\/span><\/p>\n<\/p>\n

\"Retail<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"

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