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[Editor\u2019s Note: This story was updated on Earth Day, April 22, to include more sustainability initiatives from brands including Anthropologie, Trove and Babylist.]<\/em><\/p>\n Every year, 92 million<\/strong> tons of clothing waste are generated \u2014 equivalent to a full truckload dumped into landfills every second<\/em>. It\u2019s a problem that fashion brands have long been aware of but have struggled to resolve. Now, more and more brands are finding ways to give the clothing they sell a second life or enabling it to be sustainably recycled.<\/p>\n Earth Day provides the perfect moment for many brands to tout their efforts in this arena, and this year is no exception, particularly as the current socioeconomic climate makes resale even more attractive to consumers than it already has been. These brands are kicking off new recycling and resale initiatives during Earth Month, but they are fully intended to have a year-round impact. \u00a0<\/p>\n Uniqlo<\/strong> is teaming up with Piece of Cake Moving and Storage (which serves NYC\u2019s five boroughs) and circularity solution SuperCircle to launch UNtrash It<\/strong>, an initiative designed to divert clothing from landfills at that critical moment when consumers are often getting rid of unwanted clothing and need an easy solution \u2014 when they\u2019re moving.<\/p>\n The program leverages Piece of Cake Moving\u2019s logistics, Uniqlo\u2019s in-store collection program RE.Uniqlo<\/strong> and SuperCircle\u2019s textile sorting and recycling infrastructure. Best of all, the three<\/strong> partners are fully funding the program for Earth Month<\/strong>, making it completely free for consumers.<\/p>\n NYC-based customers can book their move with Piece of Cake Moving, then fill an UNtrash It bag (or bags) with unwanted clothing, and Piece of Cake will collect it as part of their move. The garments are then directed to the RE.Uniqlo program, powered by SuperCircle, for sorting, donation, upcycling or recycling.<\/p>\n Customers who aren\u2019t moving also can participate by bringing their unwanted clothes to any Uniqlo store across the U.S. and dropping them off in designated RE.Uniqlo bins.<\/p>\n U.S. hospitals produce around 6 million<\/strong> tons of waste annually, according to the American Hospital Association, and scrubs contribute significantly to that number because they are rarely accepted for donation, meaning they often end up in landfills. To combat this, healthcare apparel brand Figs<\/strong>\u2019 new Scrubs That Don\u2019t Suck program lets customers recycle their old scrubs for a credit toward near gear.<\/p>\n \u201cScrubs are some of the hardest working \u2014 and most discarded \u2014 garments in the apparel industry<\/strong>,\u201d said Chloe Songer, Co-founder and CEO of SuperCircle, which is powering the program, in a statement. \u201cThey\u2019ve been left out of the circularity conversation for too long. This is the first real end-of-life solution built for the medical world.\u201d<\/p>\n In a pilot program last year, Figs was able to divert 45,000<\/strong> pounds of scrubs from landfills, and customer demand has now prompted the company to make the pilot program permanent. Healthcare pros can turn in their worn-out scrubs by mail or at Figs Community Hubs in Los Angeles and Philadelphia. In exchange, they\u2019ll receive a $50<\/strong> credit in April for Earth Month, or a $25<\/strong> credit during the rest of the year.\u00a0The scrubs will then be responsibly recycled by SuperCircle. To kick off the program, Figs hosted a three<\/strong>-day recycling event in Houston earlier this month.<\/p>\n \u201cOur mission is to serve those that serve others \u2014 and continue to break barriers while doing so,\u201d said Trina Spear, Co-founder and CEO of FIGS in a statement. \u201cThis means creating the highest quality, most innovative scrubs for the healthcare community, but also offering them a first-of-its-kind convenient solution to contribute to a more sustainable future.\u201d<\/p>\n California-based women\u2019s lifestyle brand Sanctuary<\/strong>, which is celebrating its 30th<\/sup><\/strong> anniversary this year, has launched\u00a0a resale platform \u2014\u00a0Resanctuary \u2014 \u00a0powered by Treet.<\/p>\n As part of the brand\u2019s commitment to mindful production and increasing the life of its products, Resanctuary is designed to embrace circularity by empowering the brand\u2019s customers to re-wear, share and extend the life of pre-loved garments.<\/p>\n The marketplace includes items uploaded by Sanctuary<\/strong>, all of which are 100%<\/strong> unworn, as well as a peer-to-peer offering<\/strong> that allows customers to purchase pre-loved pieces directly from one another. A verification process ensures that all pieces of clothing uploaded to the platform are authentic, with each post being carefully reviewed before going live. Every purchase also is backed by Treet Protection, guaranteeing that shoppers receive the item as it was described.<\/p>\n Once a purchase is made, the seller will receive an email with a prepaid shipping label and is encouraged to ship the item immediately. Shipping costs are covered by the buyer, and sellers can receive 80%<\/strong> of the selling price in cash or 100% <\/strong>as in-store credit.<\/p>\n In celebration of the new platform\u2019s launch, the Resanctuary marketplace\u00a0features\u00a0a curation of archival deadstock styles, along with special vintage pieces<\/strong> from Co-founder and Creative Director Deb Polanco\u2019s own collection.<\/p>\n Sustainability always has been a cornerstone of the Sanctuary brand, with a focus on production practices that have minimal environmental impact and seasonal collections that feature timeless, quality styles rather than trend-driven designs. More than half<\/strong> of the brand\u2019s products each season are made from sustainable materials, including sustainably sourced cotton processed in low-waste factories.\u00a0The brand\u2019s Smart Creation certification, marked by a logo of a water drop with leaves, identifies products made from recycled materials and low-impact fibers.<\/p>\n \u201cAt Sanctuary, we\u2019ve always strived to design collections that stand the test of time \u2014 pieces you\u2019ll reach for again and again, and not just a single season,\u201d said Polanco in a statement. \u201cWe believe in the power of timeless, modern clothes that never go out of style, and we hope our fans take that message to heart.<\/strong>\u201d<\/p>\n Destination XL\u00a0(DXL)<\/strong>\u2019s new Fit Exchange<\/strong> program gives shoppers\u00a020%<\/strong>\u00a0off in-store purchases of new items when they bring their old pieces to any of the\u00a0250+<\/strong>\u00a0DXL Big + Tall\u00a0<\/strong>and\u00a0Casual Male XL<\/strong>\u00a0locations. All donated clothes will then be distributed locally, supporting those in need in each community.<\/p>\n \u201cAt DXL, we believe every man deserves clothing that fits perfectly, so he can look good and feel good,\u201d said Harvey Kanter, President and CEO of DXL in a statement. \u201cThat said, we are dedicated to continuing to find ways to provide value at a time when customers are really looking for it.\u201d<\/p>\n After ending the points-based component of its loyalty program last fall, online resale platform ThredUp<\/strong> has given its rewards program a glow-up. The new three<\/strong>-tier ThredUp Insider<\/strong> program offers free shipping at specific purchase level thresholds as well as birthday gifts for all three levels that include: Star (Free), Superstar ($350<\/strong> annual spend) and Very Important Thrifter or VIT ($1,000 <\/strong>annual spend). Superstar and VIT members also will get early access to select sales and a credit for sending in their first Clean Out bag (normally a $15<\/strong> charge), and VIT members get priority access to customer service as well as 24-hour<\/strong> early access to newly listed items.<\/p>\n \u201cWe are constantly refining our strategies to prioritize initiatives with the greatest potential impact,\u201d said Alon Rotem, ThredUp\u2019s Chief Strategy Officer in comments shared with\u00a0Retail TouchPoints <\/em>in September 2024 when certain facets of the program were discontinued. \u201cWhile we\u2019re phasing out points-based rewards, we\u2019re evolving the loyalty program in the months to come,\u201d he promised, adding that he was \u201cconfident that the changes we\u2019re making will create even more value for our community.\u201d<\/p>\n The cost for expecting parents to equip themselves for baby\u2019s first year has now soared past $20,000<\/strong> amid ongoing inflation and looming tariffs, according to online registry and marketplace Babylist<\/strong>. As a result, a recent poll by the platform found that 67% of expecting parents are turning to buying or receiving secondhand as their primary strategy for saving money<\/strong>.<\/p>\n In response, Babylist soft-launched a new feature in its registry last year: \u201cOpen to Secondhand.\u201d The option has now been formally rolled out, just in time for Earth Day ,with the aim of making sustainable gifting simple, affordable and stigma-free.\u00a0<\/p>\n The feature allows registrants to mark items on their wish list as \u201copen to secondhand,\u201d empowering gift-givers to contribute gently used products instead of only new items. In the few months that the feature has been available, families already have added over 350,000<\/strong> preloved items to their registries.<\/p>\n What\u2019s more, items marked \u201copen to secondhand\u201d are 27%<\/strong> more likely to be gifted than new ones, according to early results. Additionally, Babylist has found that products marked as \u201copen to secondhand\u201d on registries have a 77%<\/strong> higher median price than other registry items, highlighting the fact that resale is helping families get the bigger-ticket essentials they really need<\/strong>.<\/p>\n Branded resale solution and customer trade-in solution Trove has acquired the German-based branded resale offering Reverse.Supply, advancing its international ambitions. Together the brands will now offer a comprehensive and scalable set of circular technology solutions for clients in Europe and UK, including omnichannel trade-in, returns processing, peer-to-peer commerce, customer-facing resale solutions, marketplace integrations and repair services.<\/p>\n \u201cThe acquisition comes at a strategic time as changing European legislation around producer responsibility and right-to-repair creates urgency for brands to establish effective resale, repair and recycling programs,\u201d said Terry Boyle, CEO of Trove in a statement. \u201cBy establishing our European headquarters in Berlin with a team that\u2019s been operating in resale for nearly five<\/strong> years, we\u2019re positioned to serve European and global brands seamlessly across regions and provide them with the full capabilities they need to launch and scale successful resale programs.\u201d<\/p>\n The deal follows Trove\u2019s previous acquisition of Recurate<\/strong> in August 2024, which expanded Trove\u2019s offerings in peer-to-peer resale, Shopify integrations and operational networks. Trove also has been at work developing a global 3PL network, as well as new capabilities in the UK, Europe and Canada that will now be bolstered by the Reverse.Supply acquisition.<\/p>\n With the acquisition, Trove\u2019s client roster now encompasses Reverse.Supply partners, which include Bergzeit<\/strong>, Decathlon<\/strong>, Armedangels<\/strong>, Hessnatur<\/strong> and 10Days<\/strong>.<\/p>\n The entire reverse.supply team will be joining Trove, and the company\u2019s new European headquarters will be located in Berlin, led by Reverse.Supply Co-founders Janis K\u00fcnkler and Max Gro\u00dfe Lutermann.<\/p>\n \u201cThe timing of this transaction is pivotal, as brands and retailers in Europe are facing new legislation and actively seeking profitable, future-proof revenue streams,\u201d said K\u00fcnkler in a statement. \u201cBy bringing Trove\u2019s proven technology to Europe, we\u2019re positioned to help brands navigate these changes and build successful resale programs.\u201d<\/p>\n Building on its Earth Month efforts from last year, Anthropologie<\/strong> is continuing its partnership with environmental nonprofit\u00a0Kiss the Ground\u00a0to promote regenerative agriculture and raise awareness of the soil health movement. Over the past year of the partnership, with the help of more than $250,000<\/strong> in corporate and customer donations, Anthropologie has helped drive the transition of 25,000<\/strong> acres to regenerative agricultural practices. The brand also supported Kiss the Ground\u2019s 2025 grants, which provided direct funding to over 200<\/strong> farmers regenerating their farmlands.<\/p>\n In honor of Earth Month 2025, Anthropologie also will be debuting its latest iteration of\u00a0regenerative cotton basics, as well as hosting a series of in-store donation-based events in partnership with sister brand Terrain<\/strong>. Customers will have the opportunity to contribute through a round-up at checkout campaign at Anthropologie and Terrain locations across the country, with all donations supporting regenerative agriculture initiatives.<\/p>\n \u201cWe are excited to unveil the third<\/strong> drop of our regenerative cotton basics in celebration of Earth Month,\u201d said\u00a0Richa Srivastava, Chief Creative Officer and Head of Design for Anthropologie in a statement. \u201cThis collection\u00a0reimagines some of our customer favorites in sustainably sourced Regenagri\u00a0certified regenerative cotton, now featuring versatile mix-and-match sets. Each piece is designed with both style and sustainability in mind, offering something for everyone, including a wide range of sizes.\u201d<\/p>\n<\/p><\/div>\nUniqlo Helps Customers Moving House Responsibly Dispose of Unwanted Apparel<\/strong><\/h2>\n
Figs Makes Mail-In Recycling Program for Scrubs Permanent<\/strong><\/h2>\n
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Sanctuary Launches Peer-to-Peer Resale Marketplace<\/strong><\/h2>\n
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DXL Debuts Trade-In Program for Discounts on New Duds<\/strong><\/h2>\n
ThredUp Unveils Revamped Rewards Program<\/strong><\/h2>\n
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Babylist Tackles Rising Costs with \u2018Open to Secondhand\u2019 Option<\/strong><\/h2>\n
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Trove Expands to Europe with Acquisition of Reverse.Supply<\/strong><\/h2>\n
Anthropologie Leans into Regenerative Farming Partnerships<\/strong><\/h2>\n