{"id":15024,"date":"2025-04-01T04:34:29","date_gmt":"2025-04-01T04:34:29","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/254-the-magic-of-joining-forces-to-foster-community-and-build-a-retail-destination-town-with-millie-and-adam-blackwell\/"},"modified":"2025-04-01T04:34:29","modified_gmt":"2025-04-01T04:34:29","slug":"254-the-magic-of-joining-forces-to-foster-community-and-build-a-retail-destination-town-with-millie-and-adam-blackwell","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/254-the-magic-of-joining-forces-to-foster-community-and-build-a-retail-destination-town-with-millie-and-adam-blackwell\/","title":{"rendered":"254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Mar 31, 2025<\/p>\n<p><strong>\u00a0<\/strong>With host retail coach Wendy Batten<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">https:\/\/wendybatten.com\/podcast-intro\/<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Are you ready to simplify your marketing strategy and<br \/>\nboost your retail sales? Join me and a small group of driven retail<br \/>\nbusiness owners for my 6-week, hands-on program: The Sales<br \/>\nand Marketing Accelerator! Each week, you\u2019ll receive a short<br \/>\nvideo with an actionable tip followed by a live, interactive<br \/>\nstrategy group coaching session. We\u2019ll work together to create a<br \/>\nsimple, repeatable marketing plan tailored to your business. No<br \/>\nfluff, no wasted time\u2014just practical strategies you can implement<br \/>\nright now. Spots are limited, and we start on April 23rd. Join<br \/>\nus!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">In This Episode:\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">What happens when independent retailers join forces?<br \/>\nIn a word: Magic. In this episode, I\u2019m chatting with Millie and<br \/>\nAdam Blackwell, a powerhouse entrepreneurial couple from Greytown,<br \/>\nNew Zealand. Millie owns Mrs. Blackwell\u2019s Village<br \/>\nBookshop and Adam owns Blackwell and Sons Bike Shop,<br \/>\nboth located in Greytown. Want to hear about how they transformed<br \/>\ntheir small town in New Zealand into a thriving shopping and<br \/>\ntourism destination? Let\u2019s dive in!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Key Takeaways:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">The Power of Collaboration: How<br \/>\nGreytown retailers and small businesses united to boost business<br \/>\nfor everyone.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Amplifying a Destination Town: The<br \/>\nstrategy behind turning a small town into a must-visit shopping<br \/>\nspot.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Winter Festival Success: How one<br \/>\nidea turned the slowest season into a top sales month.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Branding a Town Like a Business:<br \/>\nWhy a strong, unified message matters.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Running Multiple Businesses as a<br \/>\nCouple: Insights on balancing entrepreneurship and life.<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">\u201cCustomers don\u2019t just show up\u2014you have to give them a<br \/>\nreason to come.\u201d \u2013 Adam Blackwell<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Listen in to this week\u2019s episode and get thinking<br \/>\nabout your town, and what you could do to spark initiatives in your<br \/>\ncommunity.\u00a0<\/p>\n<p dir=\"ltr\">Need more?<\/p>\n<p dir=\"ltr\">Join me and our supportive community of retailers in<br \/>\nmy Retailer\u2019s<br \/>\nInner Circle! You\u2019ll get a monthly marketing and operations<br \/>\nplaybook, monthly group coaching, countless on-demand masterclasses<br \/>\nand access to a vibrant community of retailers like you &#8211; and so<br \/>\nmuch more. Check it out HERE.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Not ready to join but want to purchase the stand-alone<br \/>\nFoot Traffic Made Simple masterclass? You can purchase it on demand<br \/>\nHERE.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Most impactful: Join the small group 6-Week Sales and<br \/>\nMarketing Accelerator course.<\/p>\n<p dir=\"ltr\">We start in April! More information HERE.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Related podcasts we think you\u2019ll like:\u00a0<\/p>\n<p dir=\"ltr\">Episode 158:<br \/>\nBecoming a Destination Shop<\/p>\n<p dir=\"ltr\">Episode<br \/>\n180: Our Retailer Mastermind\u2019s Book Club Book Roundup with<br \/>\nGuest Millie Blackwell<\/p>\n<p dir=\"ltr\">Episode<br \/>\n218: Community Marketing Strategies with Millie Blackwell<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">About Mille and Adam Blackwell<\/p>\n<p dir=\"ltr\">Mr. Adam Blackwell is the visionary behind Blackwell and Sons, and its<br \/>\ncommercial and creative driving force. He is a specialist in brand<br \/>\ndevelopment and execution and runs his own advertising agency,<br \/>\nStun, which services clients throughout NZ, the US, and Europe.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">About as politically correct as whale-hunting, Mr<br \/>\nBlackwell loves to take on nonsensical, charge-by-the-hour<br \/>\nbureaucracy, especially if it stands in the way of a certain<br \/>\ntheatricality he delights in bringing to all of his endeavors. He<br \/>\nis renowned for his creative flair, decisiveness, and sparkling<br \/>\nwit, but not so much his athletic prowess. (his words)<br \/>\nlol.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Mrs. Millie Blackwell is a specialist in non-fiction<br \/>\ncategories and stationery at Mrs. Blackwell\u2019s Village<br \/>\nBookshop. She grew up on an apricot orchard in Central Otago<br \/>\nbut never really cared for the taste of the fruit. Mrs. Blackwell\u2019s<br \/>\nVillage Bookshop is an independent bookshop for inquisitive minds<br \/>\nand romantic souls in Greytown, New Zealand.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Mrs. Blackwell has been an active member of the<br \/>\nRetailer\u2019s Level Up Mastermind and The<br \/>\nRetailer\u2019s Inner Circle program.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">About your host, Wendy Batten<\/p>\n<p dir=\"ltr\">In case we haven\u2019t met yet, I\u2019m Wendy, a small<br \/>\nbusiness coach and founder of the<br \/>\nRetailer\u2019s Inner Circle, where I help other independent shop<br \/>\nowners learn how to gain the right business skillsets to see more<br \/>\nprofits, paychecks, and joy as they navigate running their retail<br \/>\nbusiness.\u00a0<\/p>\n<p dir=\"ltr\">Through online classes, business coaching programs,<br \/>\nspeaking, and a top-ranked podcast,<br \/>\nI\u2019ve helped hundreds of retailers around the globe reclaim their<br \/>\ndreams and see the success they want from their beautiful shops. My<br \/>\nsignature private coaching community, The<br \/>\nRetailer\u2019s Inner Circle, has helped retailers around the world<br \/>\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n<p dir=\"ltr\">I am proud to have been featured in several major<br \/>\npublications, including my own business column in What Women Create<br \/>\nmagazine. I have been privileged to be a guest on top-ranked<br \/>\npodcasts and sought-after as a guest speaker and teacher for<br \/>\nseveral brands, associations, and communities that are passionate<br \/>\nabout the success of independent retailers.<\/p>\n<p dir=\"ltr\">When I\u2019m not coaching, you will find me either DIYing<br \/>\nand renovating my very imperfect old crooked cottage by the sea in<br \/>\nthe UNESCO World Heritage town of Lunenburg, NS, or blogging about<br \/>\nour travel and RVing adventures and the weird fun things we get up<br \/>\nto in our coastal village. I\u2019d love to invite you to check out one<br \/>\nof my free resources for real retailers at https:\/\/wendybatten.com\/free-resources\/\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">For more support from Wendy<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Retailer\u2019s<br \/>\nInner Circle &#8211; Join Wendy inside the best retailer\u2019s<br \/>\ncommunity<\/p>\n<p dir=\"ltr\">Free<br \/>\nresources for shop owners\u00a0\u00a0<\/p>\n<p dir=\"ltr\">Hang out and connect<br \/>\nwith Wendy on IG\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">All<br \/>\nof Wendy\u2019s programs and services for shop owners can be found<br \/>\nHERE.\u00a0<\/p>\n<p dir=\"ltr\">Subscribe &amp; Review on<br \/>\niTunes<\/p>\n<p dir=\"ltr\">Are<br \/>\nyou subscribed to my podcast? If you\u2019re not, I\u2019d love you to<br \/>\nconsider it. Subscribing means you won\u2019t miss an episode!<\/p>\n<p>Click here to subscribe to iTunes!<\/p>\n<p dir=\"ltr\">If<br \/>\nyou want to be more of a rockstar, I\u2019d love it if you could leave a<br \/>\nreview over on iTunes as well.\u00a0 Those reviews help other<br \/>\nretailers find my podcast and they\u2019re also fun for me to go in and<br \/>\nread.<br \/>\nJust click here to review, select<br \/>\n\u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d and let me know what<br \/>\nyour favorite part of the podcast is. So grateful to you! Thank<br \/>\nyou!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mar 31, 2025 \u00a0With host retail coach Wendy Batten \u00a0 https:\/\/wendybatten.com\/podcast-intro\/ \u00a0 Are you ready to simplify your marketing strategy and boost your retail sales? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13005,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/15024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=15024"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/15024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/13005"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=15024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=15024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=15024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}