{"id":14671,"date":"2025-02-02T02:50:10","date_gmt":"2025-02-02T02:50:10","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/the-weekly-closeout-lush-hurls-bath-bombs-in-dei-fight-athleta-expands-athlete-roster\/"},"modified":"2025-02-02T02:50:10","modified_gmt":"2025-02-02T02:50:10","slug":"the-weekly-closeout-lush-hurls-bath-bombs-in-dei-fight-athleta-expands-athlete-roster","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/the-weekly-closeout-lush-hurls-bath-bombs-in-dei-fight-athleta-expands-athlete-roster\/","title":{"rendered":"The Weekly Closeout: Lush hurls bath bombs in DEI fight, Athleta expands athlete roster"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><\/p>\n<p>            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><\/p>\n<p>        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">8 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"http:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1738345725\/news\/text_to_speech\/athleta-wnba-athlete-roster-lush-dei-bath-bombs_mersqx.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p>It\u2019s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we\u2019re still thinking about.<\/p>\n<p>From Perfect Corp. adding a frizzy hair analysis tool to Walmart Canada\u2019s investment in stores and supply chain, here\u2019s our closeout for the week.<\/p>\n<h3>What you may have missed<\/h3>\n<p><em>Arc&#8217;teryx names 17-year Nike vet as chief merchant <\/em><\/p>\n<figure class=\"image-right inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"Matt Bolte, wearing a cardigan and light jeans, smiles at the camera in a black-and-white photo.\" data-imagemodel=\"173795\" src=\"https:\/\/imgproxy.divecdn.com\/qCAtkgPbPBz1UMfeHLo1sU8OWFPHf73xllCyzAWsI0A\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcmN0ZXJ5eC1NYXR0LUJvbHRlLWNvcHkuanBlZw==.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Arc\u2019teryx chief merchant, Matt Bolte.<\/p>\n<p>Courtesy of Arc&#8217;teryx<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p>Outdoor performance brand Arc\u2019teryx made a handful of executive hires\u00a0Wednesday, including the appointment of 35-year retail veteran Matt Bolte as chief merchandising officer. Most recently, <span>Bolte<\/span> was a partner focused on brand consulting and launching apparel brands at ThenWhat, Inc. Prior to that, the executive spent 17 years at Nike in various product and merchandising roles, including in men\u2019s performance and sportswear.<\/p>\n<p>At Arc\u2019teryx, Bolte will head up merchandising, planning, programming and business development across all categories, according to a company press release.<\/p>\n<p>\u201cMatt\u2019s deep expertise in executing complex, global merchandising strategies and extensive industry experience will be invaluable as we continue to strengthen our leadership position in both our technical outdoor and premium apparel businesses,\u201d Arc\u2019teryx CEO Stuart Haselden said in a statement, noting that the merchandising team has \u201cundergone a transformative journey\u201d over the past year.<\/p>\n<p>At the same time, Arc\u2019teryx also named new leaders for its Veilance brand. Marissa Pardini, Vans\u2019 former chief product and merchandising officer, will become general manager of Veilance, overseeing global strategy. Ben Stubbington, Lululemon\u2019s former senior vice president of design, will be the creative director for the Veilance brand.<\/p>\n<p><em><span>Athleta<\/span> adds WNBA players Kate Martin and Lexie Hull to Power of She Collective<\/em><\/p>\n<p><span>Athleta<\/span> this week signed two more WNBA players to its brand ambassador roster. Lexie Hull and Kate Martin will join Monique Billings on Athleta\u2019s Power of She Collective, per a company press release.<\/p>\n<p>The Gap Inc.-owned brand will look to Hull and Martin to weigh in on product innovation and participate in its impact programs and mentorship opportunities. In addition to Billings, they\u2019ll work alongside the <span>activewear<\/span> brand\u2019s other athletes, including Simone Biles and Katie Ledecky.<\/p>\n<p>&#8220;At <span>Athleta<\/span>, we&#8217;re committed not only to delivering innovative products for women but also to fostering a community built on the belief that powerful women move women forward,&#8221; Chris Blakeslee, CEO of Athleta, said in a statement. &#8220;<span>Lexie<\/span> and Kate are not only exceptional athletes but also remarkable women, and as a brand that champions the whole athlete, we&#8217;re proud to welcome them to our Power of She Collective.\u201d<\/p>\n<p><em>Perfect Corp. adds frizzy hair analysis to its tech suite<\/em><\/p>\n<figure class=\"inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"Models with different hair textures for Perfect Corp.&amp;#x27;s AI Hair analysis\" data-imagemodel=\"173804\" src=\"https:\/\/imgproxy.divecdn.com\/am8AQcFzlQZCiA5FQxziaSsZq3HjfzlvWaaHMrGQ-pk\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Gcml6el9BbmFseXNpc19JbWFnZS5qcGc=.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Courtesy of Perfect Corp.<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p>Beauty tech company Perfect Corp. on Wednesday launched a frizzy hair analysis tool powered by AI. The frizzy hair component joins the company\u2019s suite of AI hair analysis tools including hair texture, hair length, hair color try-on and hairstyles try-on. The tool can be implemented across platforms such as websites, mobile apps and other digital marketing channels.<\/p>\n<p>Users upload photos of their hair from three different angles and the tool offers results ranging from smooth or slightly frizzy to extremely frizzy hair. Retailers can use the tool by Perfect Corp. to give customers personalized hair care recommendations based on the results.<\/p>\n<h3>Retail Therapy<\/h3>\n<p><em>Home Depot will help kick around a good cause<\/em><\/p>\n<p>The U.S. Soccer Federation and The Home Depot announced a strategic partnership on Tuesday covering the organization\u2019s 27 national teams.\u00a0<\/p>\n<p>Through this partnership, U.S. Soccer and Home Depot plan to highlight local people who are creating a positive impact in their communities and use them as gameday ambassadors at U.S.-based soccer matches. The company is also now a supporting level partner of the Arthur M. Blank U.S. Soccer National Training Center. The center, located in Atlanta, is named for one of The Home Depot\u2019s co-founders.\u00a0<\/p>\n<p>Home Depot also recently announced a deal with FIFA in which the company will serve as North America\u2019s official home improvement retailer for the 2026 FIFA World Cup. That event will take place throughout the U.S., Canada and Mexico.<\/p>\n<p><em>What makes a true Nutella \u2018superfan,\u2019 really?\u00a0<\/em><\/p>\n<p>Nutella traces its origins to a post-World War II work-around \u2014 a paste made of hazelnuts, sugar and barely any cocoa at a time when chocolate was scarce. Decades on, the spread is a phenomenon, with an expanding range of products, a Chicago cafe and fans worldwide. Since 2007, the brand has marked \u201cWorld Nutella Day\u201d on Feb. 5<\/p>\n<p>To celebrate this year, Nutella is in search of \u201csuperfans,\u201d which would be anyone who adds &#8220;Nutella&#8221; to their social media bio. Tagging the brand with a screenshot of that earns a chance to win a mini backpack from Loungefly, and a \u201ccustom social bio\u201d can be provided by request.\u00a0<\/p>\n<p>But would a \u201csuperfan\u201d need that? A true Nutella superfan hides their supply where no one can find it, in order to devour it, alone and unbothered, straight from the jar. Right?<\/p>\n<section class=\"storylines-carousel-wrapper hide-small show-large\" id=\"desktop-carousel\"\/>\n<h3>What we&#8217;re still thinking about<\/h3>\n<p><em>10%\u00a0<\/em><\/p>\n<p>That\u2019s how much Kohl\u2019s downsized its corporate workforce. The cuts affect fewer than 200 employees and more than half of the reduction comes from eliminating open roles.<\/p>\n<p>The news comes just weeks after the department store decided to close 27 stores and one fulfillment center.<\/p>\n<p><em>CA$6.5B <\/em><\/p>\n<p>That\u2019s how much Walmart Canada plans to invest in its stores and supply chain, in Canadian dollars (about $4.5 billion at the time of the announcement).<\/p>\n<p>Through the initiative, the retailer plans to open dozens of stores across Canada, beginning with five supercenters set to open by 2027; two of those stores will open this year. The retailer will also open a distribution center in Ontario in the spring.<\/p>\n<h3>What we&#8217;re watching<\/h3>\n<p><em>Lush drops a few bath bombs on DEI controversy <\/em><\/p>\n<p>In its first two weeks, the Trump administration has elevated the fight against diversity, equity and inclusion. This has come via executive orders and heated rhetoric: Trump without evidence Thursday floated DEI as a factor in Wednesday\u2019s fatal plane crash into the Potomac River.<\/p>\n<p>The private sector, where DEI has proven to be good for business, is grappling with how to proceed in this environment, and retailers have taken different approaches. Tractor Supply eliminated its DEI teams; Target had a middle-of-the-road response; and Costco offered a full-throated defense\u00a0of its efforts.\u00a0<\/p>\n<p>While Costco\u2019s board of directors dropped truth bombs about the conservative group that tried, and failed, to make the company revisit its DEI practices, Lush decided to drop bath bombs.<\/p>\n<section class=\"storylines-carousel-wrapper show-small hide-large\" id=\"mobile-carousel\"\/>\n<p>The personal care brand this week temporarily changed the names of three of its most popular ones to Diversity, Equity\u00a0and Inclusion, calling those concepts \u201cessential in building justice and belonging in the workplace \u2014 and beyond.\u201d The retailer, which has renamed products for political reasons in the past, said by email that in recent years it has beefed up its own DEI efforts, investing in more resources for diversity, equity, inclusion and belonging, with dedicated programs in the U.S. and Canada.<\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 8 min This audio is auto-generated. Please let us know if you have feedback. It\u2019s been another week with far more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14672,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-14671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/14671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=14671"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/14671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/14672"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=14671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=14671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=14671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}