{"id":14634,"date":"2025-01-25T02:55:00","date_gmt":"2025-01-25T02:55:00","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/the-weekly-closeout-puma-eyes-efficiency-program-adidas-could-cut-jobs\/"},"modified":"2025-01-25T02:55:00","modified_gmt":"2025-01-25T02:55:00","slug":"the-weekly-closeout-puma-eyes-efficiency-program-adidas-could-cut-jobs","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/the-weekly-closeout-puma-eyes-efficiency-program-adidas-could-cut-jobs\/","title":{"rendered":"The Weekly Closeout: Puma eyes \u2018efficiency program,\u2019 Adidas could cut jobs"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><\/p>\n<p>            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><\/p>\n<p>        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">10 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"http:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1737739090\/news\/text_to_speech\/puma-preliminary-earnings-profitability-adidas-restructuring_vksojh.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p>It\u2019s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we\u2019re still thinking about.\u00a0<\/p>\n<p>From Levi Strauss\u2019\u00a0recent board appointment to 111Skin\u2019s latest investment,\u00a0here\u2019s our closeout for the week.<\/p>\n<h3>What you may have missed<\/h3>\n<p><em>Adidas could turn to job cuts in operating model overhaul<\/em><\/p>\n<p>On the back of 24% sales growth in its preliminary Q4 results, Adidas is taking a new look at its operating model.\u00a0The restructuring could lead to job cuts down the line, a spokesperson confirmed to Retail Dive. The retailer said it could not confirm any details or possible numbers related to layoffs, as the company is \u201cstill at the very beginning of this process\u201d and structural changes are still being discussed. Other publications have said up to 500 jobs could be cut.<\/p>\n<p>\u201cOver the past two years we have created strong momentum for the business, our brand and our products and have proven that our approach to serve our consumers works. But we also found that, in an ever-changing world, we are too complex because of our current operating model,\u201d the Adidas spokesperson said. \u201cTo set adidas up for long-term success we are now starting to look at how we align our operating model with the reality of how we work. This may have an impact on the organizational structure and number of roles based at our HQ in Herzogenaurach.\u201d<\/p>\n<p>The spokesperson also clarified that it was not a cost-cutting program, but an effort to reduce complexity across the organization, and said any decisions impacting employees would be \u201chandled with the utmost respect and care.\u201d<\/p>\n<p><em>J.C. Penney goes big on petite<\/em><\/p>\n<p>J.C. Penney on Thursday announced the Bold Elements x Ally Brooke collection, a limited-time collection for the private label that focuses on petite fashion.\u00a0<\/p>\n<p>Designed in partnership with singer-songwriter Brooke, the collection includes 29 pieces, starting at $30, available in petite, standard and plus-sizing, according to a company announcement.\u00a0<\/p>\n<figure class=\"inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"Three people, including Ally Brooke, wearing items from J.C. Penney&amp;#x27;s Bold Elements line.\" data-imagemodel=\"173439\" src=\"https:\/\/imgproxy.divecdn.com\/U3LPXfXZOIgNDi731WM66uLsDUZR8lNbnXO4uXGmgIM\/g:ce\/rs:fit:0:860\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9CdXNpbmVzcy13aXJlLTEtMjQwMC14LTE1MzZfNS5qcGc=.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Courtesy of J.C. Penney<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p>\u201cInclusivity has always been a top priority for J.C. Penney, and we\u2019re excited to deliver on that promise with this new collection, specifically tailored to petite women \u2013 who are often left out of fashion spaces and conversations,\u201d Marisa Thalberg, Catalyst Brands\u2019 chief customer and marketing officer, said in a statement.<\/p>\n<p><em>111Skin lands investment from Kim Kardashian\u2019s private equity firm<\/em><\/p>\n<p>Skin care brand 111Skin has received a minority investment from SKKY Partners, the private equity firm founded by Jay Sammons and Kim Kardashian. 111Skin\u2019s co-founders, Eva Alexandrides and Yannis Alexandrides, will maintain majority ownership and continue to lead the company alongside CEO Vanessa Goddevrind.<\/p>\n<p>The investment, which was not disclosed, will help the beauty brand expand its DTC business and grow its presence in markets like North America and Asia, per a company announcement.<\/p>\n<p>\u201cThe SKKY Partners team has tremendous experience working with distinctive, growth-oriented brands,\u201d Goddevrind said in a statement. \u201cThey are passionate champions of our core values and share our drive for excellence.\u201d<\/p>\n<p><em>Levi Strauss appoints Sephora North America CEO to board<\/em><\/p>\n<p>Levi Strauss &amp; Co. this week named Artemis Patrick, the CEO of Sephora\u2019s North America business, to its board of directors, effective Feb. 1. As of the beginning of March, she will also serve as a member of its audit and nominating, governance and corporate citizenship committees, per a company press release.<\/p>\n<p>\u201cArtemis has a proven track record as a multifaceted leader, with roots in merchandising, brand building, partnerships and e-commerce,\u201d\u00a0Levi\u2019s Chairman Bob Eckert said in a statement. \u201cHer deep industry and leadership expertise will be a valuable addition to our board as we continue to strengthen LS&amp;Co.\u2019s position in the retail and apparel industries while also furthering the company\u2019s pivot to becoming a best-in-class omnichannel retailer.\u201d<\/p>\n<section class=\"storylines-carousel-wrapper hide-small show-large\" id=\"desktop-carousel\"\/>\n<p>Patrick said in her own statement that she has been a fan of the denim retailer since she was a teenager, noting that she grew up in the retailer\u2019s headquarters of San Francisco. \u201cI look forward to working alongside this amazing team as it becomes a world-class retailer known for both its fashion and consumer experience while driving sustainable, profitable growth for the long term,\u201d Patrick said.<\/p>\n<h3>Retail therapy<\/h3>\n<p><em>Get more cookies, these cookies are lonely<\/em><\/p>\n<figure class=\"image-right inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"Post Malone and a box of Oreos.\" data-imagemodel=\"173427\" src=\"https:\/\/imgproxy.divecdn.com\/PLY9tRO38H7MlJhL_29pFYdQnfTidwS0YHqRrERtuxc\/g:ce\/rs:fit:0:860\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Nb25kZWxlel9JbnRlcm5hdGlvbmFsX1Bvc3RfTWFsb25lLmpwZw==.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Courtesy of Mondelez International<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p>Oreo, which is known for its interesting, limited-time flavors and once even partnered with Supreme, decided to start the year with a very unlikely <span>collab<\/span> with the sometimes hip-hop, sometimes country, sometimes pop star, Post Malone. The result is a \u201cfirst-of-its-kind\u201d swirled creme that combines salted caramel and shortbread flavors sandwiched between one traditional Oreo cookie and a golden cookie, according to a company press release. Each cookie also has one of nine <span>embossments<\/span> inspired by the Grammy-nominated musician.<\/p>\n<p>&#8220;It&#8217;s the first time Oreo has ever twisted the creme of the cookie and they named it after me,\u201d Posty, who is also known for his partnership with Crocs, said in a statement.\u00a0<\/p>\n<p>The limited-edition packs will be available for presale on Monday and in stores nationwide Feb. 3.\u00a0<\/p>\n<p><em>The latest skin care trend: a can of beer<\/em><\/p>\n<p>To help \u201cchill your case of the Mondays\u201d for football fans, beer company Coors Light unveiled its Chill Face Roller designed for the day after the Superbowl. Combining the beauty trend of face rolling and a 12-ounce can of Coors Light, a can is inserted into the tool\u2019s holster to form a facial tool.<\/p>\n<figure class=\"inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"A model using a Coors Light can as a face roller skincare tool in front of a freezer filled with Coors Light cans\" data-imagemodel=\"-1\" src=\"https:\/\/imgproxy.divecdn.com\/2-Uzm792zThac4Zgd-xNus2-j3VRjy1OXGEo3LYlhIA\/raw:1\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DT09SU0xJR0hUQ0hJTExST0xMRVJfV2FudHNfTHgzTllEay5qcGc=\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Courtesy of Coors Light<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p>The skin care tool will begin selling on Monday on the Coors Light website. Coors Light is also releasing limited-edition Case of the Mondays shirts, matching sweat sets, hats and other merch.<\/p>\n<section class=\"storylines-carousel-wrapper show-small hide-large\" id=\"mobile-carousel\"\/>\n<h3>What we&#8217;re still thinking about<\/h3>\n<p><em>1 <\/em><\/p>\n<p>That\u2019s the number of initial stores Books Inc. plans to close after filing for Chapter 11 bankruptcy.<\/p>\n<p>The company said pandemic-related revenue losses and consumer buying habit changes contributed to its financial situation. The California-based company also said in court documents that the number of stores it closes could grow if it\u2019s unable to adjust its lease terms to match current foot traffic and sales levels. Its Berkeley store is slated to close Feb. 9.<\/p>\n<p>Books Inc. has operated for nearly 175 years. It had an e-commerce operation and 11 physical stores in and around San Francisco when it sought bankruptcy protection. The privately held company claimed liabilities and assets ranging from $1 million to $10 million and its top 10 creditors, which included the California Department of Tax and Fee Administration, are collectively owed nearly $3 million, according to court records.<\/p>\n<p><em>15.5%\u00a0<\/em><\/p>\n<p>That\u2019s how much Puma\u2019s net sales grew in Q4, according to preliminary results released Wednesday. For the full year, Puma recorded 2.5% sales growth in 2024, reaching 8.8 billion euros (about $9.3 billion at press time). Net income for both the fourth quarter and the fiscal year came in below expectations, due to higher net interest expenses and higher noncontrolling interests.i<\/p>\n<p>As a result of the company\u2019s performance on profitability, which CEO Arne Freundt said the company was \u201cnot satisfied with,\u201d Puma will be rolling out a \u201ccomprehensive efficiency program\u201d aimed at improving operations and cutting costs. The retailer hopes the initiative will lead to an EBIT margin of 8.5% by 2027 through measures including allocating resources to strategic growth areas and optimizing expenses including employee costs.<\/p>\n<p>A company spokesperson said the brand aims to keep its headcount stable throughout the process and that there is no target for redundancies. Rather, the program is aimed at using its resources toward growth-driving functions and investing in marketing and infrastructure.<\/p>\n<p>\u201cCombined with decisive actions already taken, we will implement further cost control measures in 2025,\u201d Freundt said in a statement. \u201cWhile we continue to operate in a dynamic environment, we are encouraged by our improved growth throughout 2024 and expect 2025 to grow stronger than 2024.\u201d<\/p>\n<h3>What we&#8217;re watching<\/h3>\n<p><em>Retail store closings likely to exceed openings again in 2025<\/em><\/p>\n<p>Inflation and consumers\u2019 pursuit of the best and cheapest deals drove high store closings last year and the trend is poised to continue, an analysis found. About 15,000 U.S. stores are expected to close in 2025, outpacing an anticipated 5,800 openings, according to a report published this week by Coresight Research. Last year, retailers opened 5,970 stores but closed 7,325 locations as of Jan. 10.<\/p>\n<p>Coresight CEO Deborah Weinswig said last year\u2019s figures are the highest since the pandemic, according to the company\u2019s data. The closures fall into three main categories: legacy retailers that are adjusting their footprints in response to market forces, distressed retailers implementing large-scale closures and companies that are liquidating and closing all locations.<\/p>\n<p>Consumers are becoming more discerning and less patient with poor execution, like disorganized stores, out-of-stock merchandise and bad customer service, according to Weinswig. \u201cRetailers need to embrace technologies like artificial intelligence to deliver a better customer experience and to optimize pricing to remain relevant and avoid ongoing closures,\u201d Weinswig said.<\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 10 min This audio is auto-generated. Please let us know if you have feedback. It\u2019s been another week with far more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14635,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/14634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=14634"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/14634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/14635"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=14634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=14634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=14634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}