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Italian luxury brand Brunello Cucinelli is expanding its footprint in Toronto\u2019s Yorkville area by annexing the former Versace flagship store at 106 Yorkville Avenue. The expanded Brunello Cucinelli store will be one of the largest in the world.\u00a0<\/p>\n
A Major Expansion in Yorkville<\/strong><\/h2>\nBrunello Cucinelli is set to significantly grow its presence on Yorkville Avenue in Toronto by integrating the former 3,000 square foot Versace flagship space with its existing 8,500-square-foot boutique next door. The combined location will result in a significantly larger footprint at over 11,000 square feet, underscoring the brand\u2019s commitment to the upscale Yorkville neighborhood. The deal to expand Brunello into Versace\u2019s space was done prior to Versace exiting its storefront. <\/p>\n
The Versace flagship\u2019s closure, previously reported by Retail Insider<\/em>, marked a notable shift in Toronto\u2019s luxury retail scene. Versace\u2019s departure from this high-profile location comes as brands continue to reassess their physical retail strategies amidst evolving market dynamics. Brunello Cucinelli\u2019s move to occupy the premium space highlights Yorkville\u2019s ongoing appeal to global luxury brands and reinforces its reputation as one of Canada\u2019s preeminent luxury retail hubs.<\/p>\n![\"\"](\"https:\/\/retailinsider.b-cdn.net\/wp-content\/uploads\/2024\/12\/IMG_9480-1200x675.jpg\")
Yorkville Avenue in Toronto. Photo: Craig Patterson<\/figcaption><\/figure>\n102-108 Yorkville Avenue: A Notable Project by First Capital REIT<\/strong><\/h2>\nThe commercial building where Brunello Cucinelli is located was built several years ago by First Capital REIT. Other tenants include Stone Island, Majesty\u2019s Pleasure, and the Aburi Hana restaurant. The landlord also owns other buildings nearby housing tenants Chanel and Balenciaga, as well as the Yorkville Village shopping centre that was formerly named Hazelton Lanes.\u00a0<\/p>\n
Eric Sherman, Head of National Operations at First Capital REIT, said, \u201cWe are thrilled to be able to accommodate Brunello Cucinelli\u2019s desire to expand its Canadian flagship in Yorkville. Brunello Cucinelli was an early believer in our vision for the neighborhood and this historic expansion is the ultimate validation.\u201d Sherman went on to say, \u201cWe\u2019d like to thank Massimo and the Brunello Cucinelli team for their partnership and wish them continued success as they grow in this market.\u201d<\/p>\n
Yorkville: A Hub for Global Luxury<\/strong><\/h2>\nYorkville continues to attract the world\u2019s most prestigious fashion houses, maintaining its position as an epicenter of luxury retail. Besides nearby brands Chanel and Balenciaga, other big names on Yorkville Avenue include Christian Louboutin, Kiton, Isaia, and Veronica Beard, while Bloor Street West remains home to a concentrated row of flagship stores for luxury stalwarts like Louis Vuitton, Gucci, and Tiffany & Co. Hazelton Avenue is seeing new luxury stores such as Derek Rose and Hastens, while Harry Rosen will open a 38,000 square foot flagship store on Cumberland Street in early 2026.\u00a0<\/p>\n![\"\"](\"https:\/\/retailinsider.b-cdn.net\/wp-content\/uploads\/2024\/09\/Brunello-Cucinelli-Yorkdale.jpeg\")
Brunello Cucinelli store Yorkdale. Photo: Brunello Cucinelli <\/figcaption><\/figure>\nBrunello Cucinelli\u2019s Growing Canadian Portfolio<\/strong><\/h2>\nBrunello Cucinelli\u2019s expansion in Toronto comes amid a broader Canadian growth strategy that has been ongoing for nearly a decade. The brand\u2019s first Canadian standalone store opened in Vancouver at 745 Thurlow Street in the fall of 2015, spanning approximately 2,700 square feet. That location set the stage for further expansion, including the opening of the 8,500-square-foot flagship store at 102 Yorkville Avenue in early 2019.<\/p>\n
Earlier this year, Brunello Cucinelli opened a standalone boutique at Toronto\u2019s Yorkdale Shopping Centre. The 4,200-square-foot location is part of the mall\u2019s luxury wing, reflecting Yorkdale\u2019s position as a critical shopping destination for affluent Toronto consumers. Further west, Brunello Cucinelli announced plans for another standalone store in Vancouver\u2019s Oakridge Centre, set to open in the fall of 2025. The Oakridge store was publicly confirmed in February 2024 and will join the brand\u2019s downtown retail spaces in Vancouver.<\/p>\n
Beyond its standalone locations, Brunello Cucinelli maintains a presence within high-end multi-brand retailers. The brand operates concession spaces in Holt Renfrew, with its Vancouver location on the third floor performing particularly well. Harry Rosen also carries Brunello Cucinelli\u2019s collections, alongside select independent retailers such as Via Cavour in Toronto. The brand\u2019s outlet store at Toronto Premium Outlets in Halton Hills further extends its accessibility to Canadian shoppers.<\/p>\n![\"\"](\"https:\/\/retailinsider.b-cdn.net\/wp-content\/uploads\/2024\/11\/IMG_8779-1200x675.jpg\")
New Versace store at Toronto\u2019s Yorkdale Shopping Centre. Photo: Craig Patterson <\/figcaption><\/figure>\nVersace\u2019s Strategic Relocation<\/strong><\/h2>\nWhile Versace\u2019s departure from Yorkville marks the end of its prominent flagship presence on Yorkville Avenue in Toronto, the Italian luxury brand is not retreating from the Toronto market. Versace recently unveiled its new store at Toronto\u2019s Yorkdale Shopping Centre, located within the mall\u2019s expanded luxury wing. The store relocated from another space in the mall, and is part of a bigger Canadian investment by parent company Capri Holdings.<\/p>\n
Versace\u2019s Canadian growth includes its first standalone store in Montreal, which is set to open at the prestigious Royalmount development. The Montreal store signals the brand\u2019s commitment to strengthening its footprint in key Canadian markets. Further west, Versace will return to Vancouver with a boutique at Oakridge Park in 2025, cementing its renewed focus on the West Coast.<\/p>\n
Versace\u2019s previous presence in Vancouver included a standalone boutique on Thurlow Street, which operated from 2015 until its closure in 2020. That location is now occupied by Thom Browne. Additionally, Versace maintained a boutique within Vancouver\u2019s luxury multi-brand retailer Leone from 1987 until its closure in 2020. Versace continues to operate outlet locations in Canada, including at Toronto Premium Outlets and McArthurGlen Designer Outlet near Vancouver.<\/p>\n
More from Retail Insider: <\/h2>\n<\/div>\n
102-108 Yorkville Avenue: A Notable Project by First Capital REIT<\/strong><\/h2>\nThe commercial building where Brunello Cucinelli is located was built several years ago by First Capital REIT. Other tenants include Stone Island, Majesty\u2019s Pleasure, and the Aburi Hana restaurant. The landlord also owns other buildings nearby housing tenants Chanel and Balenciaga, as well as the Yorkville Village shopping centre that was formerly named Hazelton Lanes.\u00a0<\/p>\n
Eric Sherman, Head of National Operations at First Capital REIT, said, \u201cWe are thrilled to be able to accommodate Brunello Cucinelli\u2019s desire to expand its Canadian flagship in Yorkville. Brunello Cucinelli was an early believer in our vision for the neighborhood and this historic expansion is the ultimate validation.\u201d Sherman went on to say, \u201cWe\u2019d like to thank Massimo and the Brunello Cucinelli team for their partnership and wish them continued success as they grow in this market.\u201d<\/p>\n
Yorkville: A Hub for Global Luxury<\/strong><\/h2>\nYorkville continues to attract the world\u2019s most prestigious fashion houses, maintaining its position as an epicenter of luxury retail. Besides nearby brands Chanel and Balenciaga, other big names on Yorkville Avenue include Christian Louboutin, Kiton, Isaia, and Veronica Beard, while Bloor Street West remains home to a concentrated row of flagship stores for luxury stalwarts like Louis Vuitton, Gucci, and Tiffany & Co. Hazelton Avenue is seeing new luxury stores such as Derek Rose and Hastens, while Harry Rosen will open a 38,000 square foot flagship store on Cumberland Street in early 2026.\u00a0<\/p>\nBrunello Cucinelli store Yorkdale. Photo: Brunello Cucinelli <\/figcaption><\/figure>\nBrunello Cucinelli\u2019s Growing Canadian Portfolio<\/strong><\/h2>\nBrunello Cucinelli\u2019s expansion in Toronto comes amid a broader Canadian growth strategy that has been ongoing for nearly a decade. The brand\u2019s first Canadian standalone store opened in Vancouver at 745 Thurlow Street in the fall of 2015, spanning approximately 2,700 square feet. That location set the stage for further expansion, including the opening of the 8,500-square-foot flagship store at 102 Yorkville Avenue in early 2019.<\/p>\n
Earlier this year, Brunello Cucinelli opened a standalone boutique at Toronto\u2019s Yorkdale Shopping Centre. The 4,200-square-foot location is part of the mall\u2019s luxury wing, reflecting Yorkdale\u2019s position as a critical shopping destination for affluent Toronto consumers. Further west, Brunello Cucinelli announced plans for another standalone store in Vancouver\u2019s Oakridge Centre, set to open in the fall of 2025. The Oakridge store was publicly confirmed in February 2024 and will join the brand\u2019s downtown retail spaces in Vancouver.<\/p>\n
Beyond its standalone locations, Brunello Cucinelli maintains a presence within high-end multi-brand retailers. The brand operates concession spaces in Holt Renfrew, with its Vancouver location on the third floor performing particularly well. Harry Rosen also carries Brunello Cucinelli\u2019s collections, alongside select independent retailers such as Via Cavour in Toronto. The brand\u2019s outlet store at Toronto Premium Outlets in Halton Hills further extends its accessibility to Canadian shoppers.<\/p>\nNew Versace store at Toronto\u2019s Yorkdale Shopping Centre. Photo: Craig Patterson <\/figcaption><\/figure>\nVersace\u2019s Strategic Relocation<\/strong><\/h2>\nWhile Versace\u2019s departure from Yorkville marks the end of its prominent flagship presence on Yorkville Avenue in Toronto, the Italian luxury brand is not retreating from the Toronto market. Versace recently unveiled its new store at Toronto\u2019s Yorkdale Shopping Centre, located within the mall\u2019s expanded luxury wing. The store relocated from another space in the mall, and is part of a bigger Canadian investment by parent company Capri Holdings.<\/p>\n
Versace\u2019s Canadian growth includes its first standalone store in Montreal, which is set to open at the prestigious Royalmount development. The Montreal store signals the brand\u2019s commitment to strengthening its footprint in key Canadian markets. Further west, Versace will return to Vancouver with a boutique at Oakridge Park in 2025, cementing its renewed focus on the West Coast.<\/p>\n
Versace\u2019s previous presence in Vancouver included a standalone boutique on Thurlow Street, which operated from 2015 until its closure in 2020. That location is now occupied by Thom Browne. Additionally, Versace maintained a boutique within Vancouver\u2019s luxury multi-brand retailer Leone from 1987 until its closure in 2020. Versace continues to operate outlet locations in Canada, including at Toronto Premium Outlets and McArthurGlen Designer Outlet near Vancouver.<\/p>\n
More from Retail Insider: <\/h2>\n<\/div>\n
Yorkville continues to attract the world\u2019s most prestigious fashion houses, maintaining its position as an epicenter of luxury retail. Besides nearby brands Chanel and Balenciaga, other big names on Yorkville Avenue include Christian Louboutin, Kiton, Isaia, and Veronica Beard, while Bloor Street West remains home to a concentrated row of flagship stores for luxury stalwarts like Louis Vuitton, Gucci, and Tiffany & Co. Hazelton Avenue is seeing new luxury stores such as Derek Rose and Hastens, while Harry Rosen will open a 38,000 square foot flagship store on Cumberland Street in early 2026.\u00a0<\/p>\n Brunello Cucinelli\u2019s expansion in Toronto comes amid a broader Canadian growth strategy that has been ongoing for nearly a decade. The brand\u2019s first Canadian standalone store opened in Vancouver at 745 Thurlow Street in the fall of 2015, spanning approximately 2,700 square feet. That location set the stage for further expansion, including the opening of the 8,500-square-foot flagship store at 102 Yorkville Avenue in early 2019.<\/p>\n Earlier this year, Brunello Cucinelli opened a standalone boutique at Toronto\u2019s Yorkdale Shopping Centre. The 4,200-square-foot location is part of the mall\u2019s luxury wing, reflecting Yorkdale\u2019s position as a critical shopping destination for affluent Toronto consumers. Further west, Brunello Cucinelli announced plans for another standalone store in Vancouver\u2019s Oakridge Centre, set to open in the fall of 2025. The Oakridge store was publicly confirmed in February 2024 and will join the brand\u2019s downtown retail spaces in Vancouver.<\/p>\n Beyond its standalone locations, Brunello Cucinelli maintains a presence within high-end multi-brand retailers. The brand operates concession spaces in Holt Renfrew, with its Vancouver location on the third floor performing particularly well. Harry Rosen also carries Brunello Cucinelli\u2019s collections, alongside select independent retailers such as Via Cavour in Toronto. The brand\u2019s outlet store at Toronto Premium Outlets in Halton Hills further extends its accessibility to Canadian shoppers.<\/p>\n While Versace\u2019s departure from Yorkville marks the end of its prominent flagship presence on Yorkville Avenue in Toronto, the Italian luxury brand is not retreating from the Toronto market. Versace recently unveiled its new store at Toronto\u2019s Yorkdale Shopping Centre, located within the mall\u2019s expanded luxury wing. The store relocated from another space in the mall, and is part of a bigger Canadian investment by parent company Capri Holdings.<\/p>\n Versace\u2019s Canadian growth includes its first standalone store in Montreal, which is set to open at the prestigious Royalmount development. The Montreal store signals the brand\u2019s commitment to strengthening its footprint in key Canadian markets. Further west, Versace will return to Vancouver with a boutique at Oakridge Park in 2025, cementing its renewed focus on the West Coast.<\/p>\n Versace\u2019s previous presence in Vancouver included a standalone boutique on Thurlow Street, which operated from 2015 until its closure in 2020. That location is now occupied by Thom Browne. Additionally, Versace maintained a boutique within Vancouver\u2019s luxury multi-brand retailer Leone from 1987 until its closure in 2020. Versace continues to operate outlet locations in Canada, including at Toronto Premium Outlets and McArthurGlen Designer Outlet near Vancouver.<\/p>\nBrunello Cucinelli\u2019s Growing Canadian Portfolio<\/strong><\/h2>\n
Versace\u2019s Strategic Relocation<\/strong><\/h2>\n
More from Retail Insider: <\/h2>\n<\/div>\n