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We know that constant change is what You may have read that goldfish have an Elements of a Great Retail Display<\/span><\/b> <\/span> <\/span><\/p>\n We began our retail careers in the Great displays don\u2019t just happen. Sure, 1. Theme:<\/b> Choose a monthly 2. Platform:<\/b> This 3. Props:<\/b> The little 4. Product: <\/b>Choosing 5. Display Techniques:<\/b> Consider Each display will also need a Focal 6. Negative 7. Color: <\/span><\/b>When 8.<\/span><\/b> Communication<\/b>: 9. Five Senses:<\/span><\/b> Each Hearing in store design is really audio Research has proven that a 10.<\/span><\/b> Marketing:<\/b> This Areas of Importance Knowing in advance which areas of the Store Front Windows<\/span><\/b> are Speed Bump Lake Front Property Power Walls<\/span><\/b>, End Features<\/span><\/b> Theme Ideas to Help There are dozens of real and made up January: <\/span><\/i><\/b>New Much of your success at retail is
\nkeeps customers coming back for more. We also know that there is never enough
\ntime to do all of the things you\u2019d like to do on your sales floor. And while we
\ncan\u2019t make the days longer, we can help with the tools necessary to help you
\nplan your visual merchandising.<\/span> <\/span><\/p>\n
\nattention span of just nine seconds. That\u2019s one second longer than to human
\nattention span \u2013 we tend to lose interest after just eight seconds. Blame it on
\ntechnology. When it comes to in-store displays we tend to lose interest in
\nabout five seconds \u2013 this is why the days of \u201cthis display is good enough for
\nnow\u201d just doesn\u2019t cut it anymore. So, what\u2019s a retailer to do?<\/span> <\/span><\/p>\n
\ndepartment store industry, back when these stores were glamorous examples of
\ngreat retailing. One thing that has stuck with us from those days is that it
\ntakes time and preparation to build a themed experience each month, and that a
\nplan of action is necessary to make it happen.<\/span> <\/span><\/p>\n
\nsometimes you get lucky and throw one together, but that\u2019s exhausting month
\nafter month. It\u2019s far better to know where you are going. Consider the
\nfollowing areas in planning your displays.<\/span> <\/span><\/p>\n
\ntheme or one for each in-store event or promotion. Think about that overall
\ntheme and what it will take to achieve the look you are going for. When it
\ncomes to creating a theme remember that the store is always the story, not a
\nsingle display. Carry elements of the theme throughout the sales floor to
\ncreate a unified story.<\/span> <\/span><\/p>\n
\nrefers to the type of fixtures that are needed to create displays on your sales
\nfloor and in the windows. For example, what platform will you need to build
\nyour speed bump display? (Think stacking tables, props and signage.) Be sure to
\ntake into account what you already have and what you may need to buy.<\/span> <\/span><\/p>\n
\ntouches that you add to a display can add the pop that takes it over the top.
\nThink texture: baskets, smooth woods, glass, metal, even different
\nfabrications. Inexpensive Plexiglas risers are nice to have on hand to elevate
\nfeatured products. Consider also the big props, like decorated Christmas trees
\nduring the holidays and trim throughout the store and windows.<\/span> <\/span><\/p>\n
\nitems to be displayed in advance helps you focus on telling a complete story.
\nWhile you are already purchasing lines seasonally, look for additional items to
\nbe merchandised on end features and other areas. You can swap out or add
\nadditional product from the floor as needed.<\/span> <\/span><\/p>\n
\nthe best technique to make the product stand out. We know that product set in a
\nvertical segment is almost always better than product spread horizontally
\nacross a gondola, wall or shelving unit. Vertical Merchandising causes the
\nshopper to see more of the display because they look up and down at the display
\nas well as forward. Cross-merchandising \u2013 placing items together that
\ncomplement one another \u2013 is another strong technique to embrace. It makes
\nbuying more than one thing an easy decision for shoppers because you are
\nexposing them to items they may have not considered before. Bonus: higher
\naverage sales.<\/span> <\/span><\/p>\n
\nPoint<\/b>, the spot a shopper\u2019s eyes go when looking at the display. When there
\nis no focal point browsers may be confused about where to look and simply move
\non. If the fixture itself is the focal point then it\u2019s time to change the
\nfixture.<\/span> <\/span><\/p>\n
\nSpace: <\/span><\/b>This is the empty areas; the \u201cwhite
\nspace\u201d that frames the product. Not every display needs to be a treasure hunt \u2013
\nyour store is an explosion of color; let your key displays breathe a little.<\/span> <\/span><\/p>\n
\nyou are searching for theme ideas color is a powerful choice. We are naturally
\ndrawn to color, but it\u2019s also important to keep in mind that colors can have an
\neffect on shoppers: Red is an aggressive color that makes some people
\nanxious and can actually speed up the metabolism. Pink is happy, romantic,
\nlight-hearted and soothing, yellow is optimistic, warm, cheery and the first
\ncolor our eyes see. Green is calming and refreshing and said to be the easiest
\ncolor on the eye. Brown signifies warmth and security, blue represents trust,
\nloyalty and confidence. Purple symbolizes luxury, wealth and sophistication, and
\norange just makes us happy.<\/span> <\/span><\/p>\n
\nIn-store signing is incredibly important, yet often underutilized component of
\na good display. Signs answer questions about the product and can highlight
\nfeatures, price points, etc. On the sales floor women read signs for
\ninformation but men rely on them, especially for big ticket items where
\nfeatures are so important. Remember that eye level \u2013 4\u2019-5\u20194\u201d from the floor \u2013
\nis buy level. It\u2019s also the best-selling area for adult shoppers. Signs can
\nalmost always help encourage purchases so use them.<\/span> <\/span><\/p>\n
\nof the five senses play a role in the customer experience and enhances your
\nchosen monthly theme. Sight and touch and taste obviously relate to
\nmerchandise, and hearing and smell can make your monthly display themes even
\nbetter.<\/span> <\/span><\/p>\n
\narchitecture because the right music can influence sales by providing a
\nbackground that entices shoppers to stay longer and buy more. Disco, or any
\nmusic that\u2019s up beat, is our favorite because young or old, it makes shoppers
\nsmile. Music can also energize your store associates.<\/span> <\/span><\/p>\n
\npleasant-smelling environment has a positive effect on shopping behavior. A
\nfresh pine scent during November and December, for example, will put shoppers
\nin the holiday spirit. If you add scent to your themes do it safely using
\ndiffusers or machines specifically made for that purpose. Burning candles on
\nyour sales floor is dangerous.<\/span> <\/span><\/p>\n
\ninvolves any events or promotions that are tied to your theme, plus where the
\ntheme and related products will be marketed. Consider Facebook, Facebook Live,
\nInstagram, TikTok, YouTube, Pinterest and bi-weekly email blasts.<\/span> <\/span><\/p>\n
\non Your Sales Floor<\/span><\/b> <\/span><\/p>\n
\nsales floor will be part of your monthly theme is a time saver. You can spread
\nyour theme wherever you like throughout the store, but there are key areas that
\nneed to be involved for one reason: If you mis-merchandise, these highly visual
\nareas it can cost you in sales.<\/span> <\/span><\/p>\n
\nthe \u201ceyes of the store\u201d; they are the first thing shoppers see as they approach
\nyour store. Unless you are in a high traffic area where you need to change or
\ntweak your windows weekly, plan to change your windows about every 30 days.
\nMore often if you have multiple themes planned for that month.<\/span> <\/span><\/p>\n
\nDisplays <\/span><\/b>work the same way speed bumps in
\nparking lots work: they slow shoppers down. They are also the first display
\nshoppers see once they enter the store, giving a good indication of what to
\nexpect as they peruse the floor. Plan to change or update your speed bumps
\ndisplays once a week; more often if your store has a lot of repeat customer
\ntraffic.<\/span> <\/span><\/p>\n
\n(LFP)<\/span><\/b> on your sales floor is high end
\nreal estate. And since 90 percent of customers enter a store and look or turn
\nto the right, your LFP has a big impact on store sales. If your store has a
\ncenter door you will find your Lake Front Property on the front right side of
\nthe sales floor. If your door is at the far left your LFP will be on the right
\nas shoppers enter, it\u2019s the reverse if your door is located in the right
\ncorner. Regardless of where your LFP can be found it is important selling space
\nthat needs to be included in your themed displays and updated regularly.<\/span> <\/span><\/p>\n
\nthe one located at the front right in particular, is the most important selling
\nwall in your store. Use it to feature merchandise you want every shopper to see.<\/span> <\/span><\/p>\n
\nare high-impulse shopping areas that are located at the end of gondolas or
\nsimilar shelving-type fixtures. End features should not be used to house
\nproduct permanently, they are best used to feature new items and promotional
\ngoods. <\/span><\/span><\/span><\/p>\n
\nYou Get Started<\/span><\/b> <\/span><\/p>\n
\nholidays to celebrate each month, like National Bubble Wrap Appreciation Day in
\nJanuary \u2013 we can see an entire window dedicated to this theme. Listed below,
\nyou will find several holidays and ideas for each month to help get your
\ncreativity flowing. Brainstorming ideas with your associates is always a good
\nidea, so is googling \u201cgoofy holidays\u201d. Check also for state holidays and local
\nevents such as festivals and celebrations.<\/span> <\/span><\/p>\n
\nYear\u2019s Resolutions, New Year, New Projects, Fresh Start, Martin Luther King,
\nJr. Day. February: <\/b>Black History Month, Groundhog Day,
\nNational Wear Red for Women Day, Super Bowl Sunday, Chinese New Year,
\nValentine\u2019s Day, President\u2019s Day, The Oscars. March: <\/b>March
\nWinds Blow, Women\u2019s History Month, St. Patrick\u2019s Day, Coming of Spring. April: <\/b>April
\nFool\u2019s Day, April Showers Bring May Flowers, Spring, Take Our Daughters &
\nSons to Work Day, Easter, Arbor Day, Earth Day. May: <\/b>May Day,
\nKentucky Derby, Mother\u2019s Day, Cinco de Mayo, Armed Forces Day, Memorial
\nDay. June: <\/b>Juneteenth, Vacation, Kid\u2019s summer camp, Father\u2019s
\nDay, Flag Day, Summer. July: <\/b>Independence Day Patriotism, |
\nBBQ | Picnics, Family Time, Hooray for the Red, White & Blue, Summer. August: <\/b>Dog
\nDays of Summer, End of Summer, Back to School. September: <\/b>Labor
\nDay, Autumn, Fall leaves, Patriot Day (In honor of September 11), Grandparents
\nDay. October: <\/b>Breast Cancer Awareness Month, Indigenous
\nPeople’s Day, Halloween, No tricks, Just Treats, Columbus Day, Sweetest Day,
\nOktoberfest. November: <\/b>Family, I am Thankful For\u2026,
\nThanksgiving, Veteran\u2019s Day, Black Friday, Small Business Saturday, Cyber
\nMonday. December: <\/b>Christmas, Hanukkah, Kwanzaa, Winter,
\nSnowman, Santa and Mrs. Claus, Love, Family, New Year\u2019s Eve. <\/span><\/i> <\/span><\/p>\n
\ncontingent upon your visual merchandising skills \u2013 shoppers are not drawn to
\nsparse or poorly executed displays, and stores that are the same no matter what
\ntime of year are often bypassed for those with a better in-store experience.
\nEvery fixture, every product, and every detail has an influence on whether a
\ncustomer stays to buy and if they return to shop with you again. Yes, setting
\ndisplays is an art, but it is also a science. And with just a little planning
\nyou can eliminate the last minute \u201cwhat am I going to put there?\u201d blues and
\ngive yourself a head start to creating great displays.<\/span><\/span><\/p>\n