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Sep 16, 2024<\/p>\n
\u00a0<\/strong>With host retail coach Wendy Batten<\/p>\n \u00a0<\/strong><\/p>\n https:\/\/wendybatten.com\/podcast-intro\/<\/p>\n \u00a0<\/strong><\/p>\n In This Episode:\u00a0<\/p>\n Do you feel like you are always looking for new In this episode of The Creative Shop Talk Podcast, I\u2019m Here are some of the highlights and major touchpoints Customer Retention as a Key The Five Pillars of Customer Culture: A customer-centric Service: Retailers should focus on Offers: Product mixes should cater Operations: Streamlining processes Journey: The customer journey Adopting a Hospitality Mindset: Importance of Operations: Customer-Centric Focus: The \u201cReturn to your heart of service.\u201d -Katrina Listen to the full episode to hear more ideas, the why About Katrina and Scarlett & Co.<\/p>\n Katrina Scarlett is the founder and driving force \u00a0<\/strong><\/p>\n You can follow along with Katrina and Scarlett & Co. Website | \u00a0<\/strong><\/p>\n 17 Easy Ways to Ready to Level Up? Join The Retailer\u2019s Inner Here\u2019s everything you need to know about the Retailer\u2019s Related podcasts we think you\u2019ll like:\u00a0<\/p>\n Episode Episode Episode Episode \u00a0<\/strong><\/p>\n About your host, Wendy Batten<\/p>\n In case we haven\u2019t met yet, I\u2019m Wendy, a small Through online classes, business coaching programs, I am proud to have been featured in several major When I\u2019m not coaching, you will find me either DIYing \u00a0<\/strong><\/p>\n For more support from Wendy<\/p>\n \u00a0<\/strong><\/p>\n Retailer\u2019s \u00a0<\/strong><\/p>\n Free \u00a0<\/strong><\/p>\n Hang out and connect \u00a0<\/strong><\/p>\n All Subscribe & Review on Are Click here to subscribe to iTunes!<\/p>\n If you want to be more of
\ncustomers? Did you know that it is less expensive to keep your
\ncustomers coming back than it is to market to new ones?<\/p>\n
\nsitting down with Katrina Scarlett of Scarlett & Co. to chat about
\nhow independent retailers can elevate their in-store experience
\nthrough a hospitality-driven approach and focus on customer
\nretention. Katrina is a customer experience expert whose company
\nspecializes in helping clients improve retention, satisfaction, and
\nmonetization efforts to make a bigger impact. While she works now
\nmostly with authors and coaches, her experience and approach are
\nperfect for retail. I am so inspired by her work and am excited to
\nshare this conversation with you. Let\u2019s dive in!<\/p>\n
\nof our chat:<\/p>\n\n
\nStrategy: Katrina emphasized that customer retention goes beyond
\nrepeat visits\u2014it’s about creating loyalty and fostering a referral
\nnetwork. Loyal customers not only return but also spread the word,
\nhelping retailers grow their business organically.<\/p>\n<\/li>\n
\nExperience: Katrina\u2019s framework focuses on five essential areas
\nthat retailers should prioritize and with this framework, can set
\nup actual operational guidelines for their staff and
\nbusiness.\u00a0<\/p>\n<\/li>\n<\/ul>\n\n
\nculture should start from the top and flow throughout the entire
\nteam.<\/p>\n<\/li>\n
\ndelivering more than just basic customer service\u2014serving with
\nintention and heart is essential.<\/p>\n<\/li>\n
\nto customers\u2019 needs and desires, not just the store owner’s
\npreferences.<\/p>\n<\/li>\n
\nand systems makes shopping easier and frictionless for
\ncustomers.<\/p>\n<\/li>\n
\nincludes every interaction and touch point, from first impressions
\nonline to in-store purchases and beyond.<\/p>\n<\/li>\n<\/ol>\n
\nAdopting a hospitality-first approach in retail is key. Treating
\ncustomers like valued guests can make a significant impact on their
\nexperience and loyalty.<\/p>\n<\/li>\n
\nEfficient operations, such as easy returns and smooth checkout
\nprocesses, are vital for improving the overall customer experience.
\nKatrina highlights that operational decisions should always
\nconsider both the business and the customer\u2019s experience.<\/p>\n<\/li>\n
\nsuccess of a retail store is built on the satisfaction of its
\ncustomers. Period.\u00a0<\/p>\n<\/li>\n
\nScarlett<\/p>\n
\nand how to\u2019s. You will gain actionable insights into how to improve
\nyour retail shop\u2019s customer experience, build stronger loyalty, and
\ncreate a hospitality-driven retail culture!<\/p>\n
\nbehind Scarlett & Co., a company that specializes in helping
\nauthors and coaches improve their client retention, satisfaction
\nand monetization efforts so they can increase their profits and
\nexpand their impact.\u00a0<\/p>\n
\nhere:<\/p>\n
\nInstagram
\n| Facebook |
\nLinkedIn<\/p>\n
\nImprove Client Satisfaction & Retention<\/p>\n
\nCircle.\u00a0<\/p>\n
\nInner Circle. You\u2019ll have access to countless Masterclasses
\nincluding Foot
\nTraffic Made Simple, Shop Standards, Money Matters, and so many
\nothers. Plus, you\u2019ll have access to a private Facebook group where
\nmembers can ask questions or share advice and their experiences of
\nrunning a retail shop. And Q4 is coming! We\u2019ve got your back. You
\ndon\u2019t have to do retail alone!<\/p>\n
\n93: How to Wow and Delight Your Customers and Keep Them Coming
\nBack<\/p>\n
\n118: How to Create Loyalty and Amazing Customer Experiences
\nwith Author Shep Hyken<\/p>\n
\n144: How to Create a Customer Journey Map<\/p>\n
\n215: Coffee Break Chat: Customer Service vs. Customer
\nExperience<\/p>\n
\nbusiness coach and founder of the
\nRetailer\u2019s Inner Circle, where I help other independent shop
\nowners learn how to gain the right business skillsets to see more
\nprofits, paychecks, and joy as they navigate running their retail
\nbusiness.\u00a0<\/p>\n
\nspeaking, and a top-ranked podcast,
\nI\u2019ve helped hundreds of retailers around the globe reclaim their
\ndreams and see the success they want from their beautiful shops. My
\nsignature private coaching community, The
\nRetailer\u2019s Inner Circle, has helped retailers around the world
\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n
\npublications, including my own business column in What Women Create
\nmagazine. I have been privileged to be a guest on top-ranked
\npodcasts and sought-after as a guest speaker and teacher for
\nseveral brands, associations, and communities that are passionate
\nabout the success of independent retailers.<\/p>\n
\nand renovating my very imperfect old crooked cottage by the sea in
\nthe UNESCO World Heritage town of Lunenburg, NS, or blogging about
\nour travel and RVing adventures and the weird fun things we get up
\nto in our coastal village. I\u2019d love to invite you to check out one
\nof my free resources for real retailers at https:\/\/wendybatten.com\/free-resources\/\u00a0<\/p>\n
\nInner Circle – Join Wendy inside the best retailer\u2019s
\ncommunity<\/p>\n
\nresources for shop owners\u00a0<\/p>\n
\nwith Wendy on IG\u00a0<\/p>\n
\nof Wendy\u2019s programs and services for shop owners can be found
\nHERE.\u00a0<\/p>\n
\niTunes<\/p>\n
\nyou subscribed to my podcast? If you\u2019re not, I\u2019d love you to
\nconsider it. Subscribing means you won\u2019t miss an episode!<\/p>\n
\na rockstar, I\u2019d love it if you could leave a review over on iTunes
\nas well.\u00a0 Those reviews help other retailers find my podcast
\nand they\u2019re also fun for me to go in and read.
\nJust click here to review, select
\n\u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d and let me know what
\nyour favorite part of the podcast is. So grateful for you! Thank
\nyou!<\/strong><\/p>\n<\/div>\n