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Sainsbury’s has launched a branded shops concept on its website powered by its Nectar360 ecommerce media platform.<\/p>\n
The supermarket\u2019s platform has partnered with retail media provider CitrusAd to allow clients to build custom pages on its website to help increase brand engagement and encourage additional sales.<\/p>\n
The offering, which creates a \u2018shop-in-shop\u2019 experience that gives customers access to all of a brand\u2019s products on one page, can be launched in 10 days and include up to 100 product listings.<\/p>\n
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\nThe branded shops include flexible, pre-designed templates, self-serve capabilities that allow brands to design and manage pages through a simple user interface, and reporting that provides insight into in-flight impressions and add-to-cart metrics.<\/p>\n
Nectar360 director of digital media Alice Anson said: \u201cThis is not just a first for us, but in the retail sector as a whole, so we\u2019re very excited to see how our clients respond.<\/p>\n
\u201cWe are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform, our self-serve model puts the power in the hands of clients, this is an important step forward.\u201d<\/p>\n
It is the latest supermarket retail media initiative, and follows last month’s announcement from Tesco that it had partnered with Vauxhall to advertise the car giant\u2019s branding on its EV charge points.<\/p>\n
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The branded shops include flexible, pre-designed templates, self-serve capabilities that allow brands to design and manage pages through a simple user interface, and reporting that provides insight into in-flight impressions and add-to-cart metrics.<\/p>\n
Nectar360 director of digital media Alice Anson said: \u201cThis is not just a first for us, but in the retail sector as a whole, so we\u2019re very excited to see how our clients respond.<\/p>\n
\u201cWe are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform, our self-serve model puts the power in the hands of clients, this is an important step forward.\u201d<\/p>\n
It is the latest supermarket retail media initiative, and follows last month’s announcement from Tesco that it had partnered with Vauxhall to advertise the car giant\u2019s branding on its EV charge points.<\/p>\n