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B&Q has unveiled its latest ad campaign which puts a spotlight back on its 40-year-old \u2018You Can Do It\u2019 slogan.<\/p>\n
The DIY retailer’s new advertising campaign, which launched on TV and social media, looks to encourage consumers to take on neglected DIY jobs in their homes.<\/p>\n
The 60-second clip puts a playful-spin on various scenarios of people standing in front of their next project, such as a woman with a sledgehammer ready to knock down a wall or a guy sitting on the floor ready to paint the hallway, with a voiceover saying phrases such as, “You can’t”, \u201cIt\u2019s too big\u201d, \u201cIt\u2019s too fiddly\u201d, \u201cYou don\u2019t have the eye\u201d, \u201cYou don\u2019t have the knack\u201d.<\/p>\n
The voiceover then goes on to say \u201cThe voice is loud but guess what a sledgehammer is louder\u201d, and returns back to the woman showing her carrying out the task.<\/p>\n
It ends with the line \u201cYou can do it, when you B&Q it\u201d.<\/p>\n<\/p>\n
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\nThe new \u2018You Can Do It\u2019 campaign, developed with London-based creative studio Uncommon, will run across\u00a0TV and video on demand on ITV, Channel 4 and Sky for the rest of the month.<\/p>\n
It will be promoted digitally, across social media and in out-of-home executions from March.<\/p>\n
B&Q\u00a0marketing director Tom Hampson\u00a0said: \u201c\u2018You Can Do It\u2019 has been part of B&Q\u2019s story for nearly 40 years.\u00a0It\u2019s one of our most distinctive brand assets and we\u2019re delighted to be putting a spotlight on it with our brand-new campaign.<\/p>\n
\u201cNot only that, but its relevance today has never felt more important as we know that many put off starting home improvement projects.<\/p>\n
\u201cOvercoming that doubt and believing that you can do it is made easier when you have a trusted partner like B&Q to empower you to get started.<\/p>\n
\u201cWe hope our \u2018You Can Do It\u2019 campaign can help inspire confidence in those embarking on their DIY journeys.\u201d<\/p>\n
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The new \u2018You Can Do It\u2019 campaign, developed with London-based creative studio Uncommon, will run across\u00a0TV and video on demand on ITV, Channel 4 and Sky for the rest of the month.<\/p>\n
It will be promoted digitally, across social media and in out-of-home executions from March.<\/p>\n
B&Q\u00a0marketing director Tom Hampson\u00a0said: \u201c\u2018You Can Do It\u2019 has been part of B&Q\u2019s story for nearly 40 years.\u00a0It\u2019s one of our most distinctive brand assets and we\u2019re delighted to be putting a spotlight on it with our brand-new campaign.<\/p>\n
\u201cNot only that, but its relevance today has never felt more important as we know that many put off starting home improvement projects.<\/p>\n
\u201cOvercoming that doubt and believing that you can do it is made easier when you have a trusted partner like B&Q to empower you to get started.<\/p>\n
\u201cWe hope our \u2018You Can Do It\u2019 campaign can help inspire confidence in those embarking on their DIY journeys.\u201d<\/p>\n