{"id":11878,"date":"2024-02-24T11:03:37","date_gmt":"2024-02-24T11:03:37","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/waldencast-taps-huda-beauty-co-founder-to-join-its-new-creative-council\/"},"modified":"2024-02-24T11:03:37","modified_gmt":"2024-02-24T11:03:37","slug":"waldencast-taps-huda-beauty-co-founder-to-join-its-new-creative-council","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/waldencast-taps-huda-beauty-co-founder-to-join-its-new-creative-council\/","title":{"rendered":"Waldencast taps Huda Beauty co-founder to join its new creative council"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"http:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1708711080\/news\/text_to_speech\/waldencast-taps-huda-beauty-co-founder-to-join-its-new-creative-council_snssy5.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li><span><span><span><span><span><span><span><span>Waldencast, the parent company of Milk Makeup and Obagi, <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>has formed a new creative council<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span> geared to identifying and acting on industry trends in order to continue to meet the needs of its customers.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>The council, which will meet three times a year,\u00a0will be led by <span>Mazdack<\/span> <span>Rassi<\/span>, co-founder and chief brand officer at Milk Makeup. <span>Rassi<\/span> has also been appointed global brand director at <span>Waldencast, according to a company press release<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>Other members of the council include Mona <span>Kattan<\/span>, founder of <span>Kayali<\/span> Fragrances and co-founder and global president of <span>Huda<\/span> Beauty; Geoff Cook, partner at Base Design; <span>Jyothi<\/span> <span>Rao<\/span>, <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>senior adviser at Boston Consulting Group<\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>;\u00a0Piers North, <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>Of The North\u2019s creative directo<\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>r; Brooke Wall, founder and chairperson of The Wall Group; and Roger Schmid, fragrance expert executive.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p><span><span><span><span><span><span>Waldencast said the council will help it \u201cstay ahead of the curve by <span><span>ideating<\/span><\/span> on long-term macro and micro-trends\u201d\u00a0within the space it operates.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>\u201cWe have no doubt that participating in the creative council and discourse around current and future trends may be beneficial to their brands in the same way we expect it will benefit Waldencast,\u201d Waldencast co-founder <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>Hind Sebti said in an email.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Waldencast Ventures was founded in 2019 by beauty industry veterans Sebti and Michel Brousset to incubate and develop emerging brands.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<figure class=\"image-right inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"Mazdack Rassi, co-founder and chief brand officer of Milk Makeup\" data-imagemodel=\"153996\" src=\"https:\/\/www.retaildive.com\/imgproxy\/xEXKgtA6iKHYqoTRiqubQJIn7fzJONsK1ZSKhBFHRlI\/g:ce\/rs:fill:0:860:0\/bG9jYWw6Ly8vZGl2ZWltYWdlL01hemRhY2stUmFzc2lfSGVhZHNob3QucG5n.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Mazdack Rassi, co-founder and chief brand officer of Milk Makeup, will lead the creative council.<\/p>\n<p>Permission granted by Waldencast<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p><span><span><span><span><span><span><span>\u201cCreativity is at the heart of our DNA,\u00a0and we\u2019re thrilled to bring together this best-in-class collective of pioneers and free thinkers to help operationalize our endeavors, while staying true to our purpose and upholding our brand-driven approach as we continue our next phase of growth,\u201d\u00a0Brousset said in a statement.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Milk Makeup and Obagi in November 2021 entered into an agreement to merge with special purpose acquisition company Waldencast Acquisition Corp., in a deal valued at $1.2 billion. In July 2022, the transaction was completed and the company began trading on the <span>Nasdaq<\/span>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>In recent months, Waldencast has received a number of Nasdaq delinquency notices as a result of <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>not filing its annual report for the year ended December 2022<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span> as well as its <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>interim financial statements for the period ended June 30, 2023<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>. Waldencast on Jan. 16 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>filed its fiscal year 2022 results<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>, but has yet to file its 2023 results.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Waldencast has been working to build out its leadership team. In late January the company announced <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>Manuel Manfredi will join the company<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span> as chief financial officer in April following the departure of CFO and chief operating officer Philippe Gautier. In September last year, the company also named <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>a number of executives<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span> at Obagi, including <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>Jordan Meyer<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span> as<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span> president, <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>Linda Esposito as <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>CFO and <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>Justin Giouzepis as<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>chief marketing officer.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Waldencast, the parent company of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11878"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11879"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}