{"id":11855,"date":"2024-02-21T12:19:37","date_gmt":"2024-02-21T12:19:37","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/currys-unveils-new-ad-campaign-to-spotlight-trade-in-and-recycling-initiatives\/"},"modified":"2024-02-21T12:19:37","modified_gmt":"2024-02-21T12:19:37","slug":"currys-unveils-new-ad-campaign-to-spotlight-trade-in-and-recycling-initiatives","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/currys-unveils-new-ad-campaign-to-spotlight-trade-in-and-recycling-initiatives\/","title":{"rendered":"Currys unveils new ad campaign to spotlight trade-in and recycling initiatives"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"392\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-696x392.png\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-696x392.png 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-300x169.png 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-1024x576.png 1024w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-768x432.png 768w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-1536x864.png 1536w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-1068x601.png 1068w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1-747x420.png 747w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/02\/Big-Trade-In-1.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"Currys trade in campaign\" title=\"Currys trade in campaign\"\/><\/div>\n<p>Currys has launched a new ad campaign to spotlight its trade-in and recycling initiatives, which it sees as a key driver of growth for the business.<\/p>\n<p>The electrical retailer, which finds itself at the centre of a takeover battle, makes the new marketing push to raise awareness of a number of \u2018enhanced\u2019 trade-in offers that will see Currys payout above-market prices to customers for old TVs, smartphones and domestic appliances.<\/p>\n<p>It comes after the retailer\u2019s boss Alex Baldock criticised the government\u2019s e-waste recycling reforms last month as its current proposals would put the retailer\u2019s services business, which generated \u00a3676m in sales last year, at risk.<\/p>\n<p>He claimed the \u201cmisjudged proposals\u201d are \u201ccounterproductive and will result in less recycling being done overall\u201d.<\/p>\n<p>The new ad, which comes in a series of 15\u2019 and 30\u2019 spots, features humourous scenarios where Currys colleagues are fully prepared for the shocked reactions from customers learning about the trade-in offer.<\/p>\n<p>The campaign forms part of the electricals giant\u2019s \u2018Long Live Your Tech\u2019 commitment to helping its customers keep tech in circulation for longer through its in-home and repair centre operations, as well as incentivising them to<span style=\"color: black;\"> re-use and recycle used goods.<\/span><\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p><iframe loading=\"lazy\" title=\"Currys | Beyond Techspectations | Drenched x Small Appliance Trade-In\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cEQsFSrFF0I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Currys brand and marketing director Dan Rubel said: \u201cWe are proud to offer recycling, trade in and repairs to our customers every day of the year\u2026these services mean consumers can do right by the planet and their pocket simultaneously.<\/p>\n<p>\u201cThe offer is accompanied by our \u2018How Much\u2019 ad campaign, one that uses outlandish humour to get across the outlandish value Currys is offering on unwanted tech.<\/p>\n<p>\u201cHumour in advertising not only lightens the mood, something we all need, but it\u2019s also an important way to dial up the memorability and cut through of a brand\u2019s messages. We hope people enjoy it, and that they act \u2013 the more tech we can collect and recycle, the better.\u201d<\/p>\n<p>Shares in the Currys rocketed this week after it emerged the retailer was being courted by investment firm Elliott and ecommerce giant JD.com for a takeover.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Currys has launched a new ad campaign to spotlight its trade-in and recycling initiatives, which it sees as a key driver of growth for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-11855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11855"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11856"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}