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<\/div>\nOcado is launching a range of \u201cfine dining\u201d frozen ready meals for dogs and cats in a bid to appeal to health-conscious pet owners.<\/p>\n
The online supermarket will to sell seven different types of microwavable frozen meals for kittens, puppies, and adult cats and dogs.<\/p>\n
Hitting stores this week, the meals from Ted\u2019s Bowl, which cost between \u00a34.49 to \u00a34.59, will include human-grade meat, fish or poultry, with a minimum of 98% for cats and 70% for dogs.<\/p>\n
Available options from the retailer include lamb with garden mint and venison with blackberries for dogs, as well as beef and salmon with chicken for cats.<\/p>\n
All of the grain-free ready meals contain added minerals and vitamins while\u00a0those designed for dogs also contain seasonal British fruit and vegetables.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\nSpeaking to The Grocer, co-founder of Ted\u2019s Bowl Sara Pearson claimed Britain\u2019s recent rise in pet ownership had \u201cgiven rise to a new demographic of younger, urban pet owners\u201d who paid closer attention to the foods they fed their dogs and cats.<\/p>\n
She added: \u201cThey are knowledgeable about nutrition and understand that good and wholesome food helps minimise health issues.<\/p>\n
\u201cThey are also familiar with the concept of freshly cooked, premium ready meals. Ted\u2019s Bowl is both fine dining and responsible dining for dogs and cats.\u201d<\/p>\n
Ocado pet food buyer Meri La Bella also said: \u201cThe convenience of quality frozen ready meals that can be cooked in the microwave straight from the freezer is very appealing, and we think they will be the next big thing in pet food.\u201d<\/p>\n
Earlier this month, Ocado Group saw two of its executive directors step down amid a \u201cboard refresh\u201d.<\/p>\n
Ocado Intelligent Automation CEO Mark Richardson and group general counsel Neill Abrams have exited the business as executive directors.<\/p>\n
Speaking to The Grocer, co-founder of Ted\u2019s Bowl Sara Pearson claimed Britain\u2019s recent rise in pet ownership had \u201cgiven rise to a new demographic of younger, urban pet owners\u201d who paid closer attention to the foods they fed their dogs and cats.<\/p>\n
She added: \u201cThey are knowledgeable about nutrition and understand that good and wholesome food helps minimise health issues.<\/p>\n
\u201cThey are also familiar with the concept of freshly cooked, premium ready meals. Ted\u2019s Bowl is both fine dining and responsible dining for dogs and cats.\u201d<\/p>\n
Ocado pet food buyer Meri La Bella also said: \u201cThe convenience of quality frozen ready meals that can be cooked in the microwave straight from the freezer is very appealing, and we think they will be the next big thing in pet food.\u201d<\/p>\n
Earlier this month, Ocado Group saw two of its executive directors step down amid a \u201cboard refresh\u201d.<\/p>\n
Ocado Intelligent Automation CEO Mark Richardson and group general counsel Neill Abrams have exited the business as executive directors.<\/p>\n