{"id":11789,"date":"2024-02-14T10:33:43","date_gmt":"2024-02-14T10:33:43","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/dieux-enters-first-wholesale-partnership-with-sephora\/"},"modified":"2024-02-14T10:33:43","modified_gmt":"2024-02-14T10:33:43","slug":"dieux-enters-first-wholesale-partnership-with-sephora","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/dieux-enters-first-wholesale-partnership-with-sephora\/","title":{"rendered":"Dieux enters first wholesale partnership with Sephora"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"http:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1707848811\/news\/text_to_speech\/dieux-signs-first-wholesale-partnership-sephora_ptpc1j.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>DTC skin care brand Dieux\u00a0on Tuesday launched on Sephora.com and will enter 714 of the retailer\u2019s stores starting March 6, according to details shared with Retail Dive.<\/li>\n<li>The partnership marks the first wholesale partnership for Dieux as the brand seeks to grow its consumer base through multiple channels.<\/li>\n<li>Sephora will carry Dieux\u2019s Air Angel gel cream, Instant Angel moisturizer, Deliverance serum and Forever Eye Mask.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>Founded by Marta Freedman, Charlotte Palermino and Joyce de Lemos, Dieux business model is to bring \u201caccountability and honesty to the beauty industry through clinically vetted skincare that is price transparent,\u201d according to the company.<\/p>\n<p>The brand uses vegan and sustainably sourced ingredients,\u00a0and provides price transparency by including the cost of formulas, packaging, labor, payment processing and shipping.<\/p>\n<p>The move into retail by <span>Dieux<\/span> represents yet another beauty brand entering <span>Sephora<\/span> as the mass retailer attempts to stay relevant in the clinical skin care category. One example is British luxury skin care brand <span>Elemis<\/span>,\u00a0also launching at <span>Sephora<\/span> this month.<\/p>\n<p>\u201cWith this retail partnership, Sephora is bringing on Dieux to further unlock a world of possibilities for thousands in their community who no longer want to bank on miracles but instead are eager to tap into simplified, yet effective rituals that produce real results; all while understanding exactly what they\u2019re buying and how it works,\u201d the company said in its announcement.\u00a0\u201cIts ultimate goal is to continue revolutionizing online skincare education.\u201d<\/p>\n<p>Educating consumers about skin care on Instagram and TikTok are the two platforms most used by the brand.\u00a0<\/p>\n<p><span><span>Palermino<\/span><\/span>, the brand\u2019s CEO, has used her personal Instagram account to talk to consumers about the good and bad that comprise the skin care industry. <span>Palermino<\/span>\u00a0posted an video using a filter to age herself, in contrast to popular filters used to blur lines and create a perfect complexion.\u00a0In her post she addressed the natural process of aging, writing \u201cLet\u2019s talk about this, genetics and the privilege of getting older. Like\u2026 we get to worry about getting old? That\u2019s a luxury.\u201d<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: DTC skin care brand Dieux\u00a0on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11789"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11790"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}