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American Eagle Outfitters (AEO) has implemented new technology to help build more personalized and integrated customer journeys that define competitive retail today and, more specifically, reduce transaction processing times.\u00a0<\/p>\n
In its journey for seamless customer experiences, AEO\u2019s leadership knew its legacy POS system wasn\u2019t equipped to handle today\u2019s fast-paced demands and need for scalability. Outdated legacy systems also meant \u2018disconnected channels,\u2019 or silos of data that weren\u2019t talking to each other, crippling the omnichannel experience. AEO set goals to remove these silos and centralize the way their customers shop. This provided them with greater insights into customers\u2019 shopping preferences and habits, whether it be online or at a physical retail store.<\/p>\n
When bad (or missing) data costs retailers some $3.1 trillion per year, according to IBM, data silos will continue to be a major challenge if not addressed.\u00a0<\/p>\n
AEO\u2019s commitment as a \u201ccustomer-first company\u201d drove them to explore POS solutions to help them better serve customers and employees. In a statement by Susan Eshleman, SVP\u2014Product Management and Technology Strategy at AEO, she expressed \u201cEvery decision we make is centered around delivering exceptional products, services, and experiences.\u201d<\/p>\n
She went on to explain that the company\u2019s partnership with Jumpmind offered greater flexibility for both traditional and mobile POS, with an emphasis on a seamless end-user experience.<\/p>\n
It\u2019s yet another in a recent string of major retail-tech partnerships as the race to digitally transform operations continues to heat up.<\/p>\n
Today\u2019s competitive retail environment makes hyper-personalized, frictionless, and digitally powered shopping experiences a norm for the modern-day consumer. To do this, retailers need to unify and eliminate data silos to surface a single, accessible stream of understandable consumer data to facilitate omnichannel shopping journeys.<\/p>\n
Recent data suggests most retailers already know this, but may not always see the path forward: 80% of retailers believe their digital strategy needs transformation, 88% of senior retail leaders feel digital transformation is essential, and 56% of CEOs argue digital improvements mean revenue growth, period.\u00a0<\/p>\n
Getting there can feel like a journey all its own, as can keeping up with the rapid pace of tech development in the solutions space, making partnerships a critical element to success. As a recent presentation by Coresight Research highlighted, finding that \u2018right\u2019 partner means win-win relationships, new growth opportunities, and organizational evolution for the retailer.\u00a0<\/p>\n
That\u2019s why American Eagle Outfitters\u2019 initiative to create a mobile, cloud-enabled in-store solution for its stores and well-recognized brands is a smart strategic move, focusing on one of customers\u2019 most critical and oft-reported pain points: long queues at checkout.\u00a0<\/p>\n
Continued Eshleman, \u201cJumpmind\u2019s commitment to service and the development of flexible solutions to meet each of our store\u2019s unique needs has been integral in the successful launch of this important customer touchpoint.\u201d<\/p>\n
In another announcement statement by Joe Corbin, President and CEO of Jumpmind, he praised AEO\u2019s industry leadership and reputation for excellent products and service.\u00a0<\/p>\n
\u201cWith Jumpmind Commerce, AEOs in-store teams will be better able to serve customers where they are and provide differentiated experiences while also empowering AEO with a technology platform that will support further enhancement of ever-changing customer journeys,\u201d continued Corbin.\u00a0<\/p>\n
With a focused understanding of business objectives, AEO was able to seek out a solution that met all its needs for a scalable, accessible, and globally operating POS system. This new system could be rolled out to all stores globally while tracking every single shipment and purchase inside and outside those stores.<\/p>\n
Following a trial on a single iPad in a single pilot store, AEO expanded to 20 stores just before the 2022 holiday shopping season. It was then that AEO saw its new investment pay off with a significant increase in transactions as lines moved at a rate of roughly one transaction per minute.\u00a0<\/p>\n
It\u2019s a classic example of adapting to the times in challenging retail environments, and a testament to the value of taking time to identify the right partner for the right job. With those partnerships in hand, retailers can know they have a strong foundation for the future.<\/p>\n
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