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\n <\/p>\nRetail Remix | Embracing Gen AI for Creative Impact<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to...\" name=\"description\"\/><br \/>\n <!-- Twitter --><br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"Embracing Gen AI for Creative Impact | Retail Remix | Episode 196\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/203dcd8b\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"Embracing Gen AI for Creative Impact | Retail Remix | Episode 196\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/203dcd8b\/485a216a.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<!-- Open Graph --><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-4d6ca40fdd248805d23cc2b77639defbaf7b8f446583fe69c7437c5ad8af1d1a.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"Embracing Gen AI for Creative Impact oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F203dcd8b\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<div class=\"container\">\n<div id=\"embed-player\" x-cloak=\"\" x-data=\"transistor.audioEmbedPlayer({"id":7636,"title":"Retail Remix","website":"https:\/\/retailtouchpoints.com\/podcast\/retail-remix","multiple_seasons":false,"playlist_limit":25,"feed_url":"https:\/\/feeds.transistor.fm\/retail-remix","private":false,"unlisted":false,"disable_feed":false,"disable_sharing":null,"enable_downloads":true,"remove_branding":false,"apple_podcasts_url":"https:\/\/podcasts.apple.com\/us\/podcast\/retail-remix\/id1498276353","spotify":"https:\/\/open.spotify.com\/show\/2vrx7GK0qgvx4F47X4kUuv","overcast":"","pocket_casts":"https:\/\/pca.st\/0o62spv2","youtube":"","castro":"","podcast_addict":null,"deezer":null,"google_podcasts":null,"tuneIn":"","castbox":"","fountain":null,"jiosaavn":null,"gaana":null,"pandora":"","anghami":null,"iHeartRadio":"","soundcloud":"","amazon_music":null,"player_FM":null,"goodpods":null,"theme":{"color":"#444444","background":"#ffffff","background_accent":"#e0e0e0","background_contrast":"#333333"},"playlist":false,"episodes":[{"id":1710098,"title":"Embracing Gen AI for Creative Impact","episode_type":"full","number":196,"season":1,"formatted_published_at":"February 5, 2024","duration":2777,"duration_in_minutes":47,"duration_in_mmss":"46:17","trackable_media_url":"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/203dcd8b\/485a216a.mp3","share_url":"https:\/\/share.transistor.fm\/s\/203dcd8b","transcript_url":null,"artwork":"https:\/\/images.transistor.fm\/images\/show\/7636\/thumb_1581377770-artwork.jpg","author":"Retail TouchPoints","description":"u003cdivu003eAlthough generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this — and at scale. During this episode of Retail Remix, Alicia Esposito explores the opportunities for brands and retailers with Michelle Bacharach, Co-founder and CEO of FindMine. They discuss:u003c\/divu003eu003culu003eu003cliu003eHow Gen AI can support the creative process, from ideation to execution;u003c\/liu003eu003cliu003eTips for balancing the efficiency and automation of Gen AI with the need for creative, high-touch branded content; andu003c\/liu003eu003cliu003eHow the rise of Gen AI will influence the way brands build, empower and inspire teams across business functions.u003c\/liu003eu003c\/ulu003eu003cdivu003eRELATED LINKSu003c\/divu003eu003culu003eu003cliu003eu003ca href="https:\/\/findmine.com\/"u003eLearn moreu003c\/au003e about FindMineu003c\/liu003eu003cliu003eu003ca href="https:\/\/www.retailtouchpoints.com\/?s=generative+AI"u003eExploreu003c\/au003e the latest in Gen AI trends and use cases on Retail TouchPointsu003c\/liu003eu003cliu003eRead our multi-part series on AI use casesu003c\/liu003eu003c\/ulu003e","formatted_summary":"Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. 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They discuss:How Gen AI can support the creative process, from ideation to execution;Tips for balancing the efficiency and automation of Gen AI with the need for creative, high-touch branded content; andHow the rise of Gen AI will influence the way brands build, empower and inspire teams across business functions.RELATED LINKSLearn more about FindMineExplore the latest in Gen AI trends and use cases on Retail TouchPointsRead our multi-part series on AI use cases","embed_html":"u003ciframe width="100%" height="180" frameborder="no" scrolling="no" seamless src="https:\/\/share.transistor.fm\/e\/203dcd8b"u003eu003c\/iframeu003en"}]})\" null=\"\" :class=\"theme.background.toLowerCase() == '#ffffff' && 'player-border'\" class=\"tabs player-large\" :style=\"{
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These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this \u2014 and at scale. During this episode of Retail Remix, Alicia Esposito explores the opportunities for brands and retailers with Michelle Bacharach, Co-founder and CEO of FindMine. They discuss:<\/p>\n<ul>\n<li>How Gen AI can support the creative process, from ideation to execution;<\/li>\n<li>Tips for balancing the efficiency and automation of Gen AI with the need for creative, high-touch branded content; and<\/li>\n<li>How the rise of Gen AI will influence the way brands build, empower and inspire teams across business functions.<\/li>\n<\/ul>\n<p>RELATED LINKS<\/p>\n<ul>\n<li>Learn more about FindMine<\/li>\n<li>Explore the latest in Gen AI trends and use cases on Retail TouchPoints<\/li>\n<li>Read our multi-part series on AI use cases<\/li>\n<\/ul>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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