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Merit Beauty is kicking off the new year with fresh leadership.<\/p>\n
The three-year-old beauty brand has tapped Philippe Pinatel to serve as its next CEO, succeeding founder Katherine Power. Power will remain chairperson of Merit, according to details emailed to Retail Dive.<\/p>\n
Pinatel holds 25 years of experience in the beauty industry, specializing in high-growth, omnichannel brands. Most recently Pinatel served as global president of MAC Cosmetics and has also held leadership roles at Sephora, Guerlain and Birchbox.<\/p>\n\n\n
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\nPhilippe Pinatel most recently served as global president of MAC Cosmetics.<\/p>\n
Permission granted by Merit Beauty<\/p>\n
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\u201cI am honored to join Merit Beauty and work alongside such a talented team,\u201d Pinatel said in a statement. \u201cKatherine has built an extraordinary brand that has quickly cemented itself as a leader in the modern beauty landscape, in large part due to its remarkably engaged and differentiated consumer base. I am excited to contribute to its ongoing success and continue to innovate, create, and elevate the beauty experience for our customers.\u201d<\/p>\n
Over the past three years, Merit said it has become profitable on an EBITDA basis and notched over $100 million in omnichannel retail sales last year. The minimalist beauty brand also said that 80% of its products \u2014 which include the Minimalist Complexion Stick, Flush Balm and Solo Shadow \u2014 have become best sellers at Sephora within the retailer\u2019s \u201cclean\u201d category. The Solo Shadow eyeshadow product in particular generated over $1 million in sales within two weeks of its launch.<\/p>\n
The CEO appointment comes as other brands experience C-suite changes. Rhode, the beauty brand founded by Hailey Bieber, this week announced that Nick Vlahos, who formerly served as The Honest Co.\u2019s CEO, has been appointed chief executive officer. Last month, Beyond Yoga tapped Old Navy and Athleta vet Nancy Green to serve as its next CEO,\u00a0and Everlane lost CEO\u00a0Andrea O\u2019Donnell, who moved to a different role at Designer Brands. Casper in January also replaced its CEO with former Purple executive Joe Megibow.<\/p>\n
Pinatel\u2019s appointment also represents a trend more DTC brands are having to address as they seek scale: Replacing founders with more seasoned executives. Brooklinen in October named Billy May, former chief customer officer at Urban Outfitters\u2019 parent company URBN, to serve as its CEO, replacing co-founder Rich Fulop. And in August,\u00a0Grove Collaborative co-founder Stuart Landesberg stepped down from the chief executive role, succeeded by Jeff Yurcisin, the former CEO at Zulily and Shopbop.<\/p>\n<\/p><\/div>\n
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