{"id":11697,"date":"2024-02-04T10:04:06","date_gmt":"2024-02-04T10:04:06","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/albertsons-media-collectives-co-op-garden-innovation-approach\/"},"modified":"2024-02-04T10:04:06","modified_gmt":"2024-02-04T10:04:06","slug":"albertsons-media-collectives-co-op-garden-innovation-approach","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/albertsons-media-collectives-co-op-garden-innovation-approach\/","title":{"rendered":"Albertsons Media Collective&#8217;s Co-Op Garden&#8217; Innovation Approach"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2024\/02\/video_poster_80110.jpg\" \/><\/p>\n<div>\n<p>While at NRF 2024: Retail&#8217;s Big Show in New York City last month, Editor-in-Chief Joe Keenan spoke with Evan Hovorka, vice president of product and innovation at Albertsons Media Collective, the next-generation retail media arm for Albertsons Companies, Inc. Hovorka provides an overview of the retail media network and his role, the business&#8217; approach to innovation as a &#8220;co-op garden,&#8221; and the benefits for brand partners working with the media collective. Lastly, he shares how the Albertsons&#8217; shopper experience is enhanced by the Media Collective&#8217;s work, as well as the emerging trend&#8217;s he&#8217;s tracking in the retail media space.<\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While at NRF 2024: Retail&#8217;s Big Show in New York City last month, Editor-in-Chief Joe Keenan spoke with Evan Hovorka, vice president of product and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11697"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11698"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}