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\n <\/p>\nRetail Remix | How Can Brands Elevate Their Stories in Stores?<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"Digital channels and platforms make it easier for brand leaders to create and amplify stories at scale. However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments.That’s why brands like Adidas, Converse, The North...\" name=\"description\"\/><br \/>\n <!-- Twitter --><br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"How Can Brands Elevate Their Stories in Stores? | Retail Remix | Episode 195\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/b11f55e9\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"How Can Brands Elevate Their Stories in Stores? | Retail Remix | Episode 195\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/b11f55e9\/d6e297c8.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<!-- Open Graph --><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-625a8730a51edbaacebeb978e84cd4022051b28ed9356980ec9ed4343b6c1c0a.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"How Can Brands Elevate Their Stories in Stores? oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2Fb11f55e9\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<div class=\"container\">\n<div id=\"embed-player\" x-cloak=\"\" x-data=\"transistor.audioEmbedPlayer({"id":7636,"title":"Retail Remix","website":"https:\/\/retailtouchpoints.com\/podcast\/retail-remix","multiple_seasons":false,"playlist_limit":25,"feed_url":"https:\/\/feeds.transistor.fm\/retail-remix","private":false,"unlisted":false,"disable_feed":false,"disable_sharing":null,"enable_downloads":true,"remove_branding":false,"apple_podcasts_url":"https:\/\/podcasts.apple.com\/us\/podcast\/retail-remix\/id1498276353","spotify":"https:\/\/open.spotify.com\/show\/2vrx7GK0qgvx4F47X4kUuv","overcast":"","pocket_casts":"https:\/\/pca.st\/0o62spv2","youtube":"","castro":"","podcast_addict":null,"deezer":null,"google_podcasts":null,"radioPublic":"","tuneIn":"","castbox":"","fountain":null,"jiosaavn":null,"gaana":null,"pandora":"","anghami":null,"iHeartRadio":"","soundcloud":"","amazon_music":null,"player_FM":null,"goodpods":null,"theme":{"color":"#444444","background":"#ffffff","background_accent":"#e0e0e0","background_contrast":"#333333"},"playlist":false,"episodes":[{"id":1704081,"title":"How Can Brands Elevate Their Stories in Stores?","episode_type":"full","number":195,"season":1,"formatted_published_at":"January 29, 2024","duration":2141,"duration_in_minutes":36,"duration_in_mmss":"35:41","trackable_media_url":"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/b11f55e9\/d6e297c8.mp3","share_url":"https:\/\/share.transistor.fm\/s\/b11f55e9","transcript_url":null,"artwork":"https:\/\/images.transistor.fm\/images\/show\/7636\/thumb_1581377770-artwork.jpg","author":"Retail TouchPoints","description":"u003cdivu003eDigital channels and platforms make it easier for brand leaders to create and amplify stories at scale. However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments.u003cbru003eu003cbru003eThat’s why brands like Adidas, Converse, The North Face and Vans have tapped Starch Creative, a creative agency that specializes in bringing compelling brands into physical spaces. During this episode of Retail Remix, CEO Brandon Ball weighs in on:u003c\/divu003eu003culu003eu003cliu003eHow brand leaders are developing brick-and-mortar objectives and establishing measures of success;u003c\/liu003eu003cliu003eWhy brick-and-mortar stores have evolved from commerce destinations into community spaces;u003c\/liu003eu003cliu003eHow brands can effectively bring powerful digital stories into physical stores to create unified customer experiences.u003c\/liu003eu003c\/ulu003eu003cdivu003eRELATED LINKSu003c\/divu003eu003culu003eu003cliu003eu003ca href="https:\/\/starchcreative.com\/about\/"u003eLearn moreu003c\/au003e about Starch Creativeu003c\/liu003eu003cliu003eu003ca href="https:\/\/www.retailtouchpoints.com\/designretail"u003eGetu003c\/au003e the latest store design news and trend articlesu003c\/liu003eu003cliu003eu003ca href="https:\/\/www.retailtouchpoints.com\/features\/industry-insights\/6-trends-driving-store-design-innovation-in-2024"u003eGet expert insightsu003c\/au003e on the future of in-store innovationu003c\/liu003eu003c\/ulu003e","formatted_summary":"Digital channels and platforms make it easier for brand leaders to create and amplify stories at scale. However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments.That’s why brands like Adidas, Converse, The North Face and Vans have tapped Starch Creative, a creative agency that specializes in bringing compelling brands into physical spaces. During this episode of Retail Remix, CEO Brandon Ball weighs in on:How brand leaders are developing brick-and-mortar objectives and establishing measures of success;Why brick-and-mortar stores have evolved from commerce destinations into community spaces;How brands can effectively bring powerful digital stories into physical stores to create unified customer experiences.RELATED LINKSLearn more about Starch CreativeGet the latest store design news and trend articlesGet expert insights on the future of in-store innovation","embed_html":"u003ciframe width="100%" height="180" frameborder="no" scrolling="no" seamless src="https:\/\/share.transistor.fm\/e\/b11f55e9"u003eu003c\/iframeu003en"}]})\" null=\"\" :class=\"theme.background.toLowerCase() == '#ffffff' && 'player-border'\" class=\"tabs player-large\" :style=\"{
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However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments.<\/p>\n<p>That\u2019s why brands like Adidas, Converse, The North Face and Vans have tapped Starch Creative, a creative agency that specializes in bringing compelling brands into physical spaces. During this episode of Retail Remix, CEO Brandon Ball weighs in on:<\/p>\n<\/div>\n<ul>\n<li>How brand leaders are developing brick-and-mortar objectives and establishing measures of success;<\/li>\n<li>Why brick-and-mortar stores have evolved from commerce destinations into community spaces;<\/li>\n<li>How brands can effectively bring powerful digital stories into physical stores to create unified customer experiences.<\/li>\n<\/ul>\n<p>RELATED LINKS<\/p>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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