{"id":11594,"date":"2024-01-25T08:07:56","date_gmt":"2024-01-25T08:07:56","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/target-to-add-1k-wellness-products-to-offering\/"},"modified":"2024-01-25T08:07:56","modified_gmt":"2024-01-25T08:07:56","slug":"target-to-add-1k-wellness-products-to-offering","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/target-to-add-1k-wellness-products-to-offering\/","title":{"rendered":"Target to add 1K wellness products to offering"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"http:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1706117785\/news\/text_to_speech\/target-adds-one-thousand-wellness-products_vkzgww.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>Target plans to add more than 1,000 new wellness-related products, the retailer announced Wednesday. The products include apparel, workout gear, vitamins and supplements, food and beverage, and self-care items.<\/li>\n<li>Hundreds of the new products are exclusive to Target, according to a company press release.\u00a0The retailer is also touting a $1.99 starting price point for some of the items in its lineup as it broadens its wellness offering.<\/li>\n<li>Target has also launched an online wellness destination with ideas, products, meal inspiration and deals.\u00a0<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>\u201cWellness has been redefined to encompass a more holistic way of living \u2014 and it&#8217;s also different for every person,\u201d\u00a0said Rick Gomez, Target\u2019s chief food, essentials and beauty officer.<\/p>\n<p>Target said it wants to make it \u201cfun and easy\u201d for customers to find new health-focused products.\u00a0<\/p>\n<p>\u201cWhen guests enter a Target store,\u201d the company said in its announcement, \u201cthey will find a curated assortment of wellness-related products, including colorful fitness styles from All in Motion that match an exclusive assortment of Stanley Tumblers and Bala Bangles for a coordinated look. Then, as they continue their shopping, guests will find prominent displays of other top wellness brands in departments including health and beauty.\u201d<\/p>\n<p>As part of its assortment, the retailer is also offering celebrity-founded brands, like hair and skin care from Gwyneth Paltrow\u2019s Good.clean.goop brand,\u00a0Lemme supplements by Kourtney Kardashian Barker and Ashley Tisdale\u2019s Being Frenshe beauty and personal care line.<\/p>\n<p>This week\u2019s announcement is Target\u2019s most recent effort to regularly align its offerings with consumer interests and trends. Last year, the retailer said it planned to add thousands of items\u00a0to its beauty product assortment. The company also pledged to lean in on stylish affordability. It committed to broadening its assortment of products at or below a $15 price point.<\/p>\n<p>Consumer interest in health and wellness is rising. According to a 2022 McKinsey report, about 50% of U.S. consumers report wellness is a top daily priority. Retailers appear to be capitalizing on this sentiment. Ulta,\u00a0which has opened hundreds of shop-in-shops at Target stores, is among several retailers that is expanding its assortment in the segment.<\/p>\n<p>This isn&#8217;t the only change to Target&#8217;s in-store experience this month. Longtime pharmacy partner CVS announced earlier this month that it plans to close an undisclosed number of pharmacies in Target stores.\u00a0A CVS spokesperson said the move is part of plans to adjust the pharmacy chain\u2019s national footprint. Target declined at that time to say if it planned to replace closing CVS locations with another in-store pharmacy partner.<\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Target plans to add more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11594"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11595"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}