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Since its humble beginnings in the heart of Montreal\u2019s garment district, three words have defined the RUDSAK brand: passion, excellence,<\/em> and innovation<\/em>. Founder Evik Asatoorian\u2019s passion for art and beauty inspired him to launch the luxury performance apparel brand in 1994, eventually expanding to 25 storefronts in Canada and a flagship store in New York City.<\/p>\n RUDSAK\u2019s dedication to excellence and innovation are at the heart of its customer experience. From the products to each customer interaction, every detail matters. While RUDSAK continually invests in its online storefront\u2014noting higher profits in regions with a strong online and brick-and-mortar presence\u2014the brand\u2019s omnichannel strategy was missing a key element: personalization on a one-to-one level.<\/p>\n That was largely due to RUDSAK\u2019s previous POS system, Microsoft Dynamics 365, which left its sales team ill-equipped to deliver the luxe experiences their customers expect. \u201cAs a luxury brand, we\u2019re not in the business of selling outerwear; we\u2019re in the business of acquiring customers,\u201d says RUDSAK\u2019s Chief Financial Officer, Rani Hawli. \u201cIt\u2019s essential that we provide each customer with a seamless and personal journey at every touchpoint, regardless of location.\u201d<\/p>\n By transitioning from Microsoft Dynamics 365 to Shopify POS, RUDSAK has gained significant customer insights and elevated its omnichannel experience:\u00a0<\/p>\n As a brand whose primary focus is on exceptional in-store experiences, RUDSAK needed a POS system that allowed it to have unified customer data and strong omnichannel capabilities. Microsoft Dynamics 365, RUDSAK\u2019s previous POS system, kept separate datasets for in-store and online insights\u2014which left the RUDSAK team to manually stitch them together with plug-ins, APIs, and specialized scripts. Not only did these workarounds sap the team\u2019s valuable time, but they often broke with minor mistakes, such as when customers would add an extra space to their names during in-store transactions.\u00a0<\/p>\n On top of clunky workflows, siloed datasets prevented the team from offering the personalized shopping experiences customers expect at RUDSAK stores. If a salesperson wanted to recommend a new jacket to a returning customer, for instance, they weren\u2019t able to quickly find accurate data about the customer\u2019s online preferences or past purchases. Plus, the old POS\u2019s transaction times and compatible hardware weren\u2019t as speedy and sleek as RUDSAK wanted for its modern and luxe stores.<\/p>\n Switching to Shopify POS unlocked RUDSAK\u2019s ability to unite its online and offline data and put it to work in stores\u2014a critical feature for customer acquisition. Leveraging customer profiles on Shopify POS, RUDSAK can consistently deliver top-tier service to each repeat customer. \u201cWe\u2019re now able to identify critical data points for customers who walk into our stores while respecting their privacy, and ask questions like, \u2018How did you like the black jacket you bought last season?\u2019 rather than \u2018How are you?\u2019\u201d explains Rani. \u201cThese details are what make a big difference in providing a personable experience.\u201d<\/p>\n RUSDAK chalked up the smooth transition to its planning and development teams that meticulously mapped out key business processes and developed training material for store associates and store managers. That\u2019s not to mention the intuitive design of Shopify POS which helped reduce the change-management and training required for the associates.<\/p>\n On average, store associates were ready to use Shopify POS within two hours of training, and they also had a wealth of Shopify resources to use whenever needed. \u201cGenerally, about 20% of employees tend to be dissatisfied when we roll out new technology, but we didn\u2019t find that kind of resistance when adopting Shopify POS,\u201d explains Rani. Plus, no more antiquated registers to slow things down. With sleek tablets powered by Shopify POS in hand, the sales team could provide on-the-spot guidance for shoppers, recommending products that fit their style and quickly answering questions with confidence.<\/p>\n Unifying and centralizing customer data with Shopify POS ensured RUDSAK wasn\u2019t simply gathering data for the sake of it\u2014it\u2019s making a direct impact on the brand\u2019s ability to deliver one-to-one shopping experiences. \u201cWe’re clearly benefiting from a unified customer database, and we\u2019re capturing almost double the customer data as well,\u201d Rani says.\u00a0<\/p>\n RUDSAK now offers frictionless in-store pickup for online orders and \u201cship to home\u201d options for in-store purchases, a huge benefit for tourists who don\u2019t want to limit their cart to whatever they can carry the rest of the day. Shopify POS also helped slash in-store transaction time in half, averaging less than a minute per purchase. The brand\u2019s seamless customer experience even expands past the transaction itself, as customers can easily return items or use their warranty thanks to the POS\u2019s stored purchase history.<\/p>\n Pivoting to a flexible and comprehensive POS system is helping RUDSAK lay a foundation for even more growth beyond Canada\u2019s borders. \u201cIt was too cumbersome to match siloed customer data every day,\u201d Rani says. \u201cWe can put that behind us and focus on the business at hand, prioritize the customer journey, and deliver an exceptional product.\u201d\u00a0<\/p>\n Try the apparel POS that does it all<\/p>\n Shopify POS helps you create a unique in-store experiences that convert more customers and simplify inventory management across 1,000 locations.<\/p>\n Discover Shopify POS for Apparel\n<\/p><\/div>\n<\/div>\n\n
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<\/p>\nResults<\/h2>\n
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