{"id":11514,"date":"2024-01-16T07:54:23","date_gmt":"2024-01-16T07:54:23","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/wickes-improves-performance-marketing-news\/"},"modified":"2024-01-16T07:54:23","modified_gmt":"2024-01-16T07:54:23","slug":"wickes-improves-performance-marketing-news","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/wickes-improves-performance-marketing-news\/","title":{"rendered":"Wickes improves performance marketing | News"},"content":{"rendered":"

\"Retail<\/a><\/p>
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Home improvement specialists Wickes has enhanced its performance marketing with a new partnership<\/strong><\/p>\n

Digital experts Summit have taken over management of Wickes\u2019 PPC, SEO and affiliate marketing programmes, with a two-year contract in place.<\/p>\n

Summit will be responsible for all marketing investments and ROI within performance channels.<\/p>\n

Paul Canavan, digital director at Wickes, said: \u201cWe\u2019re delighted to announce our new partnership with Summit. They\u2019re genuine experts in retail and digital, leading the way with what they do, and as we continue to grow, it\u2019s crucial we have the best team in place to take us even further.\u201d<\/p>\n<\/div>\n

\"Retail<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Home improvement specialists Wickes has enhanced its performance marketing with a new partnership Digital experts Summit have taken over management of Wickes\u2019 PPC, SEO and […]<\/p>\n","protected":false},"author":1,"featured_media":11515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11514"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11515"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}