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\n <\/p>\nRetail Remix | How Albertsons Media Collective is Driving Retail Media\u2019s Evolution<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"Over the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and...\" name=\"description\"\/><br \/>\n <!-- Twitter --><br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"How Albertsons Media Collective is Driving Retail Media’s Evolution | Retail Remix | Episode 193\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/30adf43f\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"How Albertsons Media Collective is Driving Retail Media’s Evolution | Retail Remix | Episode 193\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/30adf43f\/95a0aa14.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<!-- Open Graph --><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-3b500e7f08c09d1e7a80faa692f434a9856be32f744947e38438b2b0f75712a5.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"How Albertsons Media Collective is Driving Retail Media’s Evolution oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F30adf43f\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<div class=\"container\">\n<div id=\"embed-player\" x-cloak=\"\" x-data=\"transistor.audioEmbedPlayer({"id":7636,"title":"Retail Remix","website":"https:\/\/retailtouchpoints.com\/podcast\/retail-remix","multiple_seasons":false,"playlist_limit":25,"feed_url":"https:\/\/feeds.transistor.fm\/retail-remix","private":false,"unlisted":false,"disable_feed":false,"disable_sharing":null,"enable_downloads":true,"remove_branding":false,"apple_podcasts_url":"https:\/\/podcasts.apple.com\/us\/podcast\/retail-remix\/id1498276353","spotify":"https:\/\/open.spotify.com\/show\/2vrx7GK0qgvx4F47X4kUuv","overcast":"","pocket_casts":"https:\/\/pca.st\/0o62spv2","youtube":"","castro":"","podcast_addict":null,"deezer":null,"google_podcasts":null,"radioPublic":"","tuneIn":"","castbox":"","fountain":null,"jiosaavn":null,"gaana":null,"pandora":"","anghami":null,"iHeartRadio":"","soundcloud":"","amazon_music":null,"player_FM":null,"goodpods":null,"theme":{"color":"#444444","background":"#ffffff","background_accent":"#e0e0e0","background_contrast":"#333333"},"playlist":false,"episodes":[{"id":1683616,"title":"How Albertsons Media Collective is Driving Retail Media’s Evolution","episode_type":"full","number":193,"season":1,"formatted_published_at":"January 15, 2024","duration":1628,"duration_in_minutes":28,"duration_in_mmss":"27:08","trackable_media_url":"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/30adf43f\/95a0aa14.mp3","share_url":"https:\/\/share.transistor.fm\/s\/30adf43f","transcript_url":null,"artwork":"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/thumb_1581377770-artwork.jpg","author":"Retail TouchPoints","description":"u003cdivu003eOver the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and advertising to the next level as Vice President of Albertsons Media Collective.u003c\/divu003eu003cdivu003eu003cbru003eIn this episode of Retail Remix, host Alicia Esposito chats with Harvey about how retail and the advertising landscapes have both evolved and converged, creating new opportunities for brands to create immersive and innovative brand experiences. Listen to learn:u0026nbsp;u003c\/divu003eu003culu003eu003cliu003eThe top three trends Harvey believes are driving the evolution of retail media;u0026nbsp;u003c\/liu003eu003cliu003eWhy transparency and measurement standardization are so top of mind for leadership teams;u0026nbsp;u003c\/liu003eu003cliu003eHow privacy and data compliance will come to the forefront in a cookieless future; andu0026nbsp;u003c\/liu003eu003cliu003eHow Albertsons Media Collective is harnessing its rich audience of 35+ million weekly shoppers to drive campaign success.u0026nbsp;u003c\/liu003eu003c\/ulu003eu003cdivu003eu003cstrongu003eRELATED LINKSu003c\/strongu003eu003c\/divu003eu003culu003eu003cliu003eConnect with Harvey Ma u003ca href="https:\/\/www.linkedin.com\/in\/harveyma8"u003ehereu003c\/au003e.u003c\/liu003eu003cliu003eLearn more about u003ca href="https:\/\/www.albertsonscompanies.com\/amc\/"u003eAlbertsons Media Collectiveu003c\/au003e.u003c\/liu003eu003cliu003eCheck out the 2024 Predictions report u003ca href="https:\/\/view.ceros.com\/g3-communications\/rtp-2024-predictions-report\/"u003ehereu003c\/au003e!u003c\/liu003eu003cliu003eu003ca href="https:\/\/www.albertsonscompanies.com\/newsroom\/press-releases\/news-details\/2023\/Albertsons-Media-Collective-Debuts-Preliminary-Standardization-Framework-to-Improve-Transparency-in-Retail-Media-and-Remove-Points-of-Friction-for-Advertisers\/default.aspx"u003eGet detailsu003c\/au003e on how Albertsons Media Collective is supporting transparency and standardization in retail media.u003c\/liu003eu003cliu003eRead more about u003ca href="https:\/\/www.retailtouchpoints.com\/?s=tech"u003eemerging tech trendsu003c\/au003e on Retail TouchPoints.u003c\/liu003eu003c\/ulu003e","formatted_summary":"Over the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and advertising to the next level as Vice President of Albertsons Media Collective.In this episode of Retail Remix, host Alicia Esposito chats with Harvey about how retail and the advertising landscapes have both evolved and converged, creating new opportunities for brands to create immersive and innovative brand experiences. Listen to learn: The top three trends Harvey believes are driving the evolution of retail media; Why transparency and measurement standardization are so top of mind for leadership teams; How privacy and data compliance will come to the forefront in a cookieless future; and How Albertsons Media Collective is harnessing its rich audience of 35+ million weekly shoppers to drive campaign success. RELATED LINKSConnect with Harvey Ma here.Learn more about Albertsons Media Collective.Check out the 2024 Predictions report here!Get details on how Albertsons Media Collective is supporting transparency and standardization in retail media.Read more about emerging tech trends on Retail TouchPoints.","embed_html":"u003ciframe width="100%" height="180" frameborder="no" scrolling="no" seamless src="https:\/\/share.transistor.fm\/e\/30adf43f"u003eu003c\/iframeu003en"}]})\" null=\"\" :class=\"theme.background.toLowerCase() == '#ffffff' && 'player-border'\" class=\"tabs player-large\" :style=\"{
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He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he\u2019s taking his passion for retail and advertising to the next level as Vice President of Albertsons Media Collective.<\/p>\n<p>In this episode of Retail Remix, host Alicia Esposito chats with Harvey about how retail and the advertising landscapes have both evolved and converged, creating new opportunities for brands to create immersive and innovative brand experiences. Listen to learn:\u00a0<\/p>\n<ul>\n<li>The top three trends Harvey believes are driving the evolution of retail media;\u00a0<\/li>\n<li>Why transparency and measurement standardization are so top of mind for leadership teams;\u00a0<\/li>\n<li>How privacy and data compliance will come to the forefront in a cookieless future; and\u00a0<\/li>\n<li>How Albertsons Media Collective is harnessing its rich audience of 35+ million weekly shoppers to drive campaign success.\u00a0<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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