{"id":11505,"date":"2024-01-15T07:51:04","date_gmt":"2024-01-15T07:51:04","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/dtc-skin-care-brand-curology-launches-on-amazon\/"},"modified":"2024-01-15T07:51:04","modified_gmt":"2024-01-15T07:51:04","slug":"dtc-skin-care-brand-curology-launches-on-amazon","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/dtc-skin-care-brand-curology-launches-on-amazon\/","title":{"rendered":"DTC skin care brand Curology launches on Amazon"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"http:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1705075104\/news\/text_to_speech\/curology-launches-amazon-dtc-skincare_miyneq.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li><span><span><span><span><span><span>DTC skin care brand Curology has widened its reach by officially launching all non-RX products on its own Amazon storefront on Friday. The brand did a soft launch on the site beginning Dec.\u00a028, per a company email.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>The Amazon launch follows the brand\u2019s first expansion into brick and mortar in December 2022 via a <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>wholesale partnership with Target<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>Curology has launched 18 over-the-counter dermatologist-designed skin care products on Amazon, including its top-selling acne cleanser, gel moisturizer, cream moisturizer and emergency spot patch. The launch also includes three new products; Curology\u2019s dark spot serum, liquid pore exfoliant and emergency spot patch clusters.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>Curology has been expanding its distribution in order to reach customers where they\u2019re shopping.<\/p>\n<p><span><span><span><span><span><span><span>\u201cShifting to an omni-channel model enables Curology to reach incremental consumers who prefer to shop skincare at Target or Amazon. This growth in physical availability is a critical step in growing Curology\u2019s household penetration,\u201d\u00a0CEO Heather Wallace said in an email, adding that the company expects this expansion to Amazon will help it increase sales of its non-RX products beyond its core audience, which is women between the ages of 18 to 34.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Wallace, who <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>previously served as president of the Americas at Revlon, joined Curology in 2022.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Curology achieved profitability in 2022 and generated revenue in excess of $200 million, per Wallace. The company in 2022 said it had a <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>75% compound growth rate<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0<span><span><span><span><span><span>over the past five years.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>We expect our share of retail revenue to grow significantly in 2024 as our partnerships expand, and we remain committed to increasing accessibility to our great products wherever consumers prefer to shop. Our direct-to-consumer website will continue to be the largest driver of our business given our hero personalized RX solutions are exclusive to Curology.com,\u201d Wallace said.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Several DTC companies, seeking to broaden their consumer reach, have also launched on Amazon in recent years, including Care\/of, <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>Peloton<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>, <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>Allbirds<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0<span><span><span><span><span><span><span>and <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>Our Place<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: DTC skin care brand Curology [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11505"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11506"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}