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Hertz, the famous vehicle rental company, has decided to cut back on electric vehicles (EVs). Over the years, Hertz has been bullish on EVs; however, the company has decided to reduce its electric fleet by a third, which amounts to approximately 20,000 vehicles. The proceeds from the sale will be used to purchase more gasoline-powered vehicles.<\/p>\n
Hertz\u2019s decision comes after executives noted that EVs are negatively impacting the company\u2019s financial performance. They revealed that though EVs have lower maintenance costs, they suffer from higher damage-repair expenses and have a faster depreciation rate. According to Hertz CEO Stephen Scherr, an EV repair job can cost twice as much as a similar job on a traditional internal combustion engine car.<\/p>\n
Further fueling this issue, the decreasing prices of new EVs in the market have depressed the resale value of Hertz\u2019s used EVs. A significant drop in new EV prices, primarily driven by Tesla, has reduced the fair market value of Hertz\u2019s EVs compared to the previous year. This means Hertz is incurring larger losses when salvaging its used EVs.<\/p>\n
On average, Hertz anticipates a depreciation-related loss of about $245 million on the EVs, equating to roughly $12,250 per vehicle. While the company hasn\u2019t explicitly blamed Tesla, it\u2019s evident that the industry disruptor is caught up in the narrative.<\/p>\n
Tesla\u2019s vehicles constitute about 80% of Hertz\u2019s EV fleet and about 11% of the total rental fleet. Tesla\u2019s aggressive price cut strategy is forcing other automakers to reduce their electric vehicle prices, which consequently devalues the used models and causes rapid depreciation. This depreciation heavily impacts rental car companies like Hertz that sell many vehicles in the used car market.<\/p>\n
Additionally, Tesla\u2019s limited availability of replacement parts and lack of trained repair technicians compared to established brands like GM make the repair process costly and time-consuming. There are also reports suggesting that EVs, particularly Teslas, are more prone to accidents, which increases the repair and maintenance costs for Hertz.<\/p>\n
Hertz is currently engaging with Tesla to explore ways to lower the incidence of damage and streamline the parts procurement and labor process. Hertz\u2019s decision to offload a third of its EV fleet is driven by the current market dynamics and the company\u2019s bottom line. It\u2019s a significant move that underlines the challenges that can arise in the evolving auto landscape.<\/p>\n<\/div>\n