{"id":11465,"date":"2024-01-10T10:45:21","date_gmt":"2024-01-10T10:45:21","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/marks-electrical-lowers-profit-outlook-despite-record-christmas-sales\/"},"modified":"2024-01-10T10:45:21","modified_gmt":"2024-01-10T10:45:21","slug":"marks-electrical-lowers-profit-outlook-despite-record-christmas-sales","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/marks-electrical-lowers-profit-outlook-despite-record-christmas-sales\/","title":{"rendered":"Marks Electrical lowers profit outlook despite &#8216;record&#8217; Christmas sales"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"387\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/08\/Marks-Electrical-employs-its-own-team-of-drivers-to-operate-its-fleet-of-40-branded-delivery-vehicles-out-of-its-200000-sq-ft-warehouse-in-Leceister.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/08\/Marks-Electrical-employs-its-own-team-of-drivers-to-operate-its-fleet-of-40-branded-delivery-vehicles-out-of-its-200000-sq-ft-warehouse-in-Leceister.jpg 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/08\/Marks-Electrical-employs-its-own-team-of-drivers-to-operate-its-fleet-of-40-branded-delivery-vehicles-out-of-its-200000-sq-ft-warehouse-in-Leceister-300x194.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"Marks Electrical\" title=\"Marks Electrical\"\/><\/div>\n<p>Marks Electrical has lowered its full-year profit guidance, despite a boost in sales after profit margins failed to lift amid the challenging trading environment.<\/p>\n<p>Sales for the electrical retailer rose 22% to \u00a388.9m in the nine months to December 31 thanks to a 17.8% surge in revenue to \u00a335.1m over the golden quarter.<\/p>\n<p>However, its gross product margin did not increase to the levels it expected over the quarter and \u201cthe impact of this in the peak trading period has had a material impact on our full-year profit guidance\u201d.<\/p>\n<p>As a result, Marks Electrical now expects full-year sales to be in the range of \u00a3115-118m and EBITDA in the range of \u00a35-6m.<\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p>Chief executive Mark Smithson said: <span class=\"bn\">\u201cI continue to remain proud of the entire team at Marks Electrical for delivering a record peak trading period whilst gaining market share and maintaining our industry leading Trustpilot score of 4.8. <\/span><\/p>\n<p><span class=\"bn\">\u201cThis further demonstrates the strength and attractiveness of our market-leading customer offering and as brand awareness improves, we continue to see a strong repeat customer rate.<\/span><\/p>\n<p class=\"bt\"><span class=\"bn\">\u201cWhilst I am personally frustrated about our expected margin progression in the second half, I remain confident about our long-term growth prospects and continue to be impressed by our ability to deliver market share gains profitably, against a fiercely competitive backdrop, whilst maintaining the highest levels of customer service standards in the industry.<\/span><\/p>\n<p class=\"bt\"><span class=\"bn\">\u201cAs we work tirelessly as a team to enhance our gross product margin in the remaining months of FY24 and into FY25, I also know from 37 years of trading that margin fluctuations are inevitable, they present us with an opportunity to learn, and will ultimately enable the group to deliver long-term value creation and position us as the UK\u2019s leading premium electrical retailer.\u201d<\/span><\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marks Electrical has lowered its full-year profit guidance, despite a boost in sales after profit margins failed to lift amid the challenging trading environment. Sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-11465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11465"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11466"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}