{"id":11329,"date":"2023-12-27T09:55:12","date_gmt":"2023-12-27T09:55:12","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/whsmiths-whs-mini-rebrand-sparks-confusion\/"},"modified":"2023-12-27T09:55:12","modified_gmt":"2023-12-27T09:55:12","slug":"whsmiths-whs-mini-rebrand-sparks-confusion","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/whsmiths-whs-mini-rebrand-sparks-confusion\/","title":{"rendered":"WHSmith\u2019s &#8216;WHS&#8217; mini-rebrand sparks confusion"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-151519\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/12\/Blank-600-x-400.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/12\/Blank-600-x-400.jpg 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/12\/Blank-600-x-400-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"WHS WHSmith rebrand. Credit: Twitter\" title=\"WHS WHSmith rebrand. Credit: Twitter\"\/><\/div>\n<p>WHSmith has sparked confusion with its new logo as part of a mini-rebrand that is being trialled across the country.<\/p>\n<p>The high street retailer has renamed several of its branches to \u2018WHS\u2019, dropping the surname of founder Henry Walton Smith from its branding.<\/p>\n<p>The new logo \u2013 the three-letter symbol written out in white font on a blue background \u2013 has been introduced to ten of its stores across the UK including in York and Preston.<\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p>A spokesman for WHSmith told The Telegraph that the new signs were designed to raise awareness of the range of products sold by the company.<\/p>\n<p>Alongside the branding, the new signs also advertise books, stationery, greeting cards, newspapers and \u201cconvenience\u201d.<\/p>\n<p>It comes as the retailer is looking to strengthen its high street business as its travel division posted a 36% UK sales growth for the year to August 31.<\/p>\n<p>WHSmith reported a profit before tax of \u00a3143m for the year, up 96% from last year. thanks to a 28% surge in group revenue to \u00a31.79bn.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHSmith has sparked confusion with its new logo as part of a mini-rebrand that is being trialled across the country. The high street retailer has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-11329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11329"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11330"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}