{"id":11146,"date":"2023-12-07T08:20:45","date_gmt":"2023-12-07T08:20:45","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/older-consumers-are-back-big-time-in-brick-and-mortar-stores\/"},"modified":"2023-12-07T08:20:45","modified_gmt":"2023-12-07T08:20:45","slug":"older-consumers-are-back-big-time-in-brick-and-mortar-stores","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/older-consumers-are-back-big-time-in-brick-and-mortar-stores\/","title":{"rendered":"Older consumers are back big time in brick-and-mortar stores"},"content":{"rendered":"

\"Retail<\/a><\/p>
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Shoppers 55 and older have returned to brick-and-mortar stores in significant numbers, the lone demographic to do so in the post pandemic retail environment.<\/p>\n

That’s a prime finding of Synchrony’s ninth annual “Major Purchase Journey” study.<\/p>\n

The research also revealed retail associates continue to play an integral role in the shopping experience as 81% of respondents said they directly interacted with a salesperson while shopping for most recent purchases.<\/p>\n

According to the study, this year, 74% of shoppers aged 65 or older and 71% of shoppers aged 55 to 64 purchased in-store, compared with 66% and 6%, respectively, two years ago.<\/p>\n

The study also shows consumers returning to pre-pandemic levels of shopping behaviors, with mobile device usage down significantly versus its peak in 2021 and the in-store experience and salespeople continuing to play a significant role in the purchase journey.<\/p>\n<\/div>\n

\"Retail<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Dec. 6, 2023 Shoppers 55 and older have returned to brick-and-mortar stores in significant numbers, the lone demographic to do so in the post pandemic […]<\/p>\n","protected":false},"author":1,"featured_media":11147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11146"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/11147"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}